Last Week Today: Spotify and Programmatic, Premium Programmatic, and Going Ads.txt-Only
What was the buzz around the office last week? Spotify’s programmatic business is growing, tips to ensure premium programmatic continues to grow, and more advertisers going ads.txt-only…
Last Week Today: Addressable TV, Snapchat’s Tools, and Last-Minute Video Ads
What was the buzz around the office last week? Addressable TV expected to account for half of ad spend, Snapchat’s tools competing with Facebook, and how last-minute video ads are winning…
Last Week Today: Leveraging Data Post-GDPR, Managing the Tech Stack, and Spending Big on Back-To-School
What was the buzz around the office last week? How brands must approach using data post-GDPR, how publishers can better manage their tech stack, and big spending on back-to-school data segments…
Friday Fives: Our SVP of Operations and Analytics Talks Monetization, Improving Yield, and His Love Of Napa Valley
Welcome to Friday! For this edition of Friday Fives we’re chatting with our SVP of Operations and Analyics. Check out his take on publisher monetization, yield, and dreams of Napa Valley…
Last Week Today: Artificial Intelligence, More Transparency in Ad Tech, and Guaranteed Programmatic Deals
What was the buzz around the office last week? What publishers and advertisers think of artificial intelligence, providing more transparency in programmatic, and how GDPR is increasing the demand for guaranteed programmatic deals…
Video: The Evolving Programmatic Landscape
Amidst the hustle and bustle of meetings, panels, and receptions at Cannes Lions, we were fortunate to grab some time with a knowledgeable panel of experts for a candid conversation about the Evolving Programmatic Landscape. Moderated by Gavin Dunaway, Editorial Director of AdMonsters, our panel dove into topics such Moving Beyond Viewability and…
The Missing Conversation At Cannes: Programmatic Needs a Better Canvas
There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI and VR. But more than 80% of digital advertising spend will be programmatic this year, according to eMarketer. So in that sense the divide between creative…
The Missing Conversation At Cannes: Programmatic Needs a Better Canvas
There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI and VR. But more than 80% of digital advertising spend will be programmatic this year, according to eMarketer. So in that sense the divide between creative…
Last Week Today: GDPR for Small Businesses, Facebook’s New Policies, and Threats to The Duopoly
What was the buzz around the office last week? How small businesses can survive GDPR, Facebook’s new transparency policy, and how new ad tech acquisitions could threaten the duopoly….
