Now that some of the dust has settled from a frenzied two days in Cologne, we caught up with Yuri Burka, our Managing Director of Europe, for a download of the biggest trends and customer talking points from the 2018 DMEXCO conference.
Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard…
Imagine an open programmatic marketplace with a wealth of inventory from a variety of publishers… And it’s all in view, all the time—no need for trading platforms and DSPs to go sifting for the stuff …
33Across, the leading programmatic platform provider, announced on September 21, 2018 the widespread availability of its AttentionX™, the first open exchange to deliver only viewable inventory and beyond…
We’re excited to announce the launch of AttentionX™, the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is…
With Labor Day behind us, it’s the perfect opportunity to re-examine your programmatic strategy for this year’s big holiday push. And, regardless of your specific KPIs, starting with some best practices around key fundamentals a great way…
