Publishers and Other Creators of Premium Content are Adopting Digital Solutions With Media Exchange
In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across…
A New Standard for Programmatic Transparency
As the programmatic supply chain grows more complex, buyers have become increasingly concerned about protecting themselves against fraudulent inventory and ensuring they’re taking the most efficient path to every impression. At 33Across, we’ve been working hard to provide buyers with as much transparency as possible…
Attention Metrics are Shaping Ad Industry Dynamics in Japan
Two threads unite the global ad industry across different languages, currencies and cultural norms: Everyone is trying to capture consumer attention, and it’s getting harder (and more expensive) to do it. Yet there’s another global dynamic in the mix that we all have to consider in this…
33Across Announces Appointment of Allie Kline to Board of Directors
33Across announced former Oath, now Verizon Media, Chief Marketing and Communications Officer, Allie Kline, has joined the board of directors. Kline previously served as 33Across’…
