Retail and Finance Advertisers Scale Cookieless SOV by 3X YOY
More programmatic buyers have pushed to adopt alternative identifiers to solve for signal loss, a move prompted by Google’s announcement of removing third-party cookies from 1% of Chrome users. On average, publishers grew their cookie alternative share of revenue by…
Retail Media Networks Are Poised to Dominate the Cookieless Landscape
To find a new revenue stream, Wal-Mart didn’t need to open a new store or work with a new distributor or sign a new supplier. All it needed to do was monetize its existing audience through advertising to the tune of $3.4 billion per year. That’s only slightly less than Barnes & Noble made in revenue all of 2022. Wal-Mart achieved that incremental revenue through the creation of a retail media network, which enables the companies that sell goods at Wal-Mart to pay to reach potential customers through…
Retail Media Networks Are Poised to Dominate the Cookieless Landscape
Retail media networks are primed to dominate the cookieless advertising landscape. With valuable first-party data and the ability to reach consumers right as they shop, these platforms offer…
What’s The Key to Good Cookieless Targeting? It’s Good Measurement
Though Google pushed back its cookie deprecation deadline, the industry should continue to right itself on a path not built on third-party cookies. Since Google announced its plan, over 50 alternative identity solutions have become available in Prebid alone. While the industry is gaining strides with targeting users across Safari and other…
Guide to Google for Marketers and Advertisers
Explore Google’s evolution, business units, and key trends in this comprehensive guide, empowering marketers and advertisers to strategically navigate and capitalize on the dynamic…
Block MFA Sites and Increase Performance
The ANA study revealed a $20B waste in programmatic ad spend with 21% of impressions and 15% of spend on low-quality, content-lacking “made for advertising” sites risking brand safety. However, new tech and data intel enable combating this issue. Glossary’s powerful MFA site mitigation strategies help advertisers…
Beyond Cookies: Rethinking Supply Chain Optimization in the Face of Advertising Challenges
Discover the impact of cookie deprecation on supply chain optimization in programmatic advertising. Paul Bell highlights the need for a new approach that balances efficiency and…
Beyond Cookies: Rethinking Supply Chain Optimization in the Face of Advertising Challenges
The rise of programmatic advertising quickly led to an increase in middlemen and third parties that served as conduits between advertisers and publishers. What followed was the buy side often found the same inventory being offered over and over again, creating a need for supply path optimization (SPO). That led to a dance that continues today between demand looking for the most efficient path and/or unique value-generating inventory, while…
