33Across today announced a new partnership with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). By integrating 33Across’ unique data capabilities with Index Exchange’s curated, premium inventory via Index Marketplaces, media buyers can…
Google’s Privacy Sandbox faces challenges as ad-tech companies report mixed results. Recent data from Criteo, Index Exchange, and NextRoll highlight concerns about revenue loss and latency issues. According to 33Across data cited in the article, over 75% of US programmatic buys still relied on…
Seemingly, every week, a new retail company is entering the retail media space. The most recent one is a huge one: Costco. The company, which is known for its minimalistic marketing strategy, is finally joining its biggest…
Retail media networks are rising, offering retailers high margins and valuable first-party data in cookieless environments. Learn why retailers must embrace cookieless advertising…
AdMonsters’ references 33Across’s Q1 2024 cookieless trends report, showing that the food and drink, and travel industry are the most reliant on cookies for US programmatic ad buys.
The Customer Data Platform Institute featured 33Across’ Q1 2024 Programmatic Trends Report, which showed that thecookieless share of voice has grown 300% year-over-year in the retail and finance industries.
What are cookies and what do they do? Learn about the phase out of third-party cookies and what it means for SSPs, DSPs, and consumers going forward…
EMARKETER’s Q1 2024 update reports on findings from 33Across’ Q1 2024 Programmatic Cookie Alternative Trends Report, highlighting that the food and drink, and travel industry are the most…
