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AdExchanger

A 2019 Recession Isn’t Certain, But A Downturn Could Shake Up Ad Tech

February 7, 2019 Industry Bylines | By AdExchanger
A 2019 Recession Isn’t Certain, But A Downturn Could Shake Up Ad Tech

Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. 11, 2001, most are relatively easy to spot. It’s usually a perfect storm that builds…

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