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Author Archives
Adam Kadet

Three Things All Marketers Should Know About Their Programmatic Investment

August 31, 2018 Industry Insights | By Adam Kadet
Three Things All Marketers Should Know About Their Programmatic Investment

Programmatic “in-housing” — or the trend of marketers managing their programmatic media buying directly — remains one of the industry’s hottest topics. We see this reflected in a recent…

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Digiday Programmatic Summit: Taking programmatic in-house, GDPR, and trust

June 8, 2018 Events | By Adam Kadet
Digiday Programmatic Summit: Taking programmatic in-house, GDPR, and trust

This year’s Digiday Programmatic Summit took place in The Big Easy. The weather was hot, the drinks were cold, and the discussions were compelling. The key themes we heard at this year’s event were taking programmatic…

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