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Alexander Ratajczyk

Debunked: The 3 Biggest Myths of Time-In-View-Based Buying

August 6, 2019 Product Insights | By Alexander Ratajczyk
Debunked: The 3 Biggest Myths of Time-In-View-Based Buying

For most marketers, it seems intuitive that having their ad in-view for a greater length of time would be beneficial. Programmatic media buying offers a unique opportunity for greater control, visibility, and scale around time-in-view. Unfortunately, several…

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