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MarTech Advisor

It’s About Time: The Case for Real Attention Metrics

November 6, 2018 Industry Bylines | By MarTech Advisor
It’s About Time: The Case for Real Attention Metrics

Programmatic advertising has a quality control problem, but it’s probably not the way you think. We have an opportunity to deliver value for all parties involved — publishers, advertisers, platforms, and of course, the users — but it requires a shift in thinking that frankly, I’m not sure the…

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33Across Launches Viewable Header Bidding Adaptor

October 15, 2018 Media Coverage | By MarTech Advisor
33Across Launches Viewable Header Bidding Adaptor

33Across , the attention technology company, announced on October 16, 2018, the launch of its Viewable Header Bidding adaptor – one of the industry’s first header bidding solutions to surface a real-time viewability signal for…

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