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MediaPost

Where Should D2Cs Market Next? Try the Open Web

September 23, 2019 Industry Bylines | By MediaPost
Where Should D2Cs Market Next? Try the Open Web

As prices rise on Facebook and Instagram, D2C brands are starting to look elsewhere, from Pinterest to Snap to TV — and even to billboard and print. But the best bang for their buck may be in…

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The Missing Conversation At Cannes: Programmatic Needs a Better Canvas

July 5, 2018 Industry Bylines | By MediaPost
The Missing Conversation At Cannes: Programmatic Needs a Better Canvas

There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI and VR. But more than 80% of digital advertising spend will be programmatic this year, according to eMarketer. So in that sense the divide between creative…

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Breaking The Cycle: 3 Pillars For Progress

April 23, 2018 Industry Bylines | By MediaPost
Breaking The Cycle: 3 Pillars For Progress

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant…

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2018: Will The Ad Industry Stand The Test of Time?

January 31, 2018 Industry Bylines | By MediaPost
2018: Will The Ad Industry Stand The Test of Time?

Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an…

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