It’s that magical time of year for digital advertising, and while you’re most likely putting your final touches on your marketing strategies, there’s one you should not gloss over. With a shorter holiday season, having the right programmatic strategy is more…
With Labor Day behind us, it’s the perfect opportunity to re-examine your programmatic strategy for this year’s big holiday push. And, regardless of your specific KPIs, starting with some best practices around key fundamentals a great way…
33Across recently conducted an analysis of online advertising performance to measure how high viewability and time-in-view impact user engagement, as defined by when a user clicked on an ad…