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Advertiser Perspectives

3 Ways to Deal ID Like A Boss

May 13, 2020 Advertiser Perspectives | By David Forestieri
3 Ways to Deal ID Like A Boss

Programmatic buying has become advertising’s essential workhorse. There’s minimal contact, you have the potential to reach vast audiences, and it can be extremely efficient; however, that’s not to say that figuring out how to navigate it is a breeze….

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High Quality Display Made Social

February 20, 2020 Advertiser Perspectives | By Lisa Mollura
High Quality Display Made Social

We’re excited to announce that 33Across has partnered with Spaceback to offer Social Display Ads, coupling the engagement of social ad formats with the scale and effectiveness of our AttentionX programmatic exchange.

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How to Have a Holly Jolly Q4

October 7, 2019 Advertiser Perspectives | By Lisa Mollura
How to Have a Holly Jolly Q4

It’s that magical time of year for digital advertising, and while you’re most likely putting your final touches on your marketing strategies, there’s one you should not gloss over. With a shorter holiday season, having the right programmatic strategy is more…

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Making the Most of Your Programmatic Holiday Spending

September 10, 2018 Advertiser Perspectives | By 33Across
Making the Most of Your Programmatic Holiday Spending

With Labor Day behind us, it’s the perfect opportunity to re-examine your programmatic strategy for this year’s big holiday push. And, regardless of your specific KPIs, starting with some best practices around key fundamentals a great way…

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Engagement starts after 15 seconds | 33Across Time-In-View-Analysis

November 3, 2016 Advertiser Perspectives | By 33Across
Engagement starts after 15 seconds | 33Across Time-In-View-Analysis

33Across recently conducted an analysis of online advertising performance to measure how high viewability and time-in-view impact user engagement, as defined by when a user clicked on an ad…

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