Programmatic buying has become advertising’s essential workhorse. There’s minimal contact, you have the potential to reach vast audiences, and it can be extremely efficient; however, that’s not to say that figuring out how to navigate it is a breeze….
We’re excited to announce that 33Across has partnered with Spaceback to offer Social Display Ads, coupling the engagement of social ad formats with the scale and effectiveness of our AttentionX programmatic exchange.
It’s that magical time of year for digital advertising, and while you’re most likely putting your final touches on your marketing strategies, there’s one you should not gloss over. With a shorter holiday season, having the right programmatic strategy is more…
With Labor Day behind us, it’s the perfect opportunity to re-examine your programmatic strategy for this year’s big holiday push. And, regardless of your specific KPIs, starting with some best practices around key fundamentals a great way…
33Across recently conducted an analysis of online advertising performance to measure how high viewability and time-in-view impact user engagement, as defined by when a user clicked on an ad…