For the first time in the industry, we’re excited to announce that we’ve added a set of engagement data signals to our Data Firehose product. Marketers now have access to specific…
What You Need to Know About Engagement Data Signals
Archives
Product Insights
Using Privacy by Design to Tackle GDPR
If there’s anything that grappling with GDPR compliance has taught us, it’s that untangling the web of which party collected, shared or monetized a specific user’s identifier can be challenging. And if it was tough for our industry’s collective think-tank of…
Debunked: The 3 Biggest Myths of Time-In-View-Based Buying
For most marketers, it seems intuitive that having their ad in-view for a greater length of time would be beneficial. Programmatic media buying offers a unique opportunity for greater control, visibility, and scale around time-in-view. Unfortunately, several…
A New Standard for Programmatic Transparency
As the programmatic supply chain grows more complex, buyers have become increasingly concerned about protecting themselves against fraudulent inventory and ensuring they’re taking the most efficient path to every impression. At 33Across, we’ve been working hard to provide buyers with as much transparency as possible…
High Impact, Low Effort: Three Ways to Capture More Revenue with Impact Ads
Publishers in search of breakthrough ad solutions have to walk a fine line: Finding ads that spark user interest and capture attention, while ensuring that they don’t add unnecessary tech that could…
Impact Header Bidding: Our New Scalable Solution for the Attention Economy
Capturing people’s attention in the age of instant gratification and micro-moments requires the right blend of content, creativity, and innovation.Publishers deliver…
Our New Adaptor Makes Header Bidding Even Better
Here’s how our new adaptor makes Header Bidding even better. According to industry estimates, header bidding penetration in the US has surpassed 70 percent among the top 1,000 properties. Publishers have seen the benefits of increased competition…
Introducing a new kind of open exchange
We’re excited to announce the launch of AttentionX™, the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is…