As holiday shopping kicks off earlier this season, advertisers are feeling the pressure to find new ways to reach enthusiastic buyers. Cookies are no longer the foundation of digital advertising. Today’s top shopping and content channels—including connected TV (CTV), out-of-home (OOH), gaming, and audio—don’t use cookies at all, marking a major shift in...
Read moreIndex Exchange, a global advertising marketplace, is our newest Partner Spotlight! We spoke with Index Exchange's Paul Zovighian, VP Corporate Development, to learn more about their experience in working with 33Across...
Read moreAs we hit the home stretch in the Presidential election and other federal and statewide races, digital advertising spend continues to flourish. But, candidates and their marketing teams may be fumbling on a key component of their playbook that could be the...
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Cynopsis highlights the 33Across and MediaWallah strategic data partnership in their coverage of the latest measurement and data news….
PMW names 33Across and MediaWallah partnership a top adtech tool of the week. The partnership innovates data onboarding and ID resolution for programmatic campaigns…
33Across and MediaWallah have partnered to simplify data onboarding and identity resolution. This collaboration connects offline data to online identifiers and offers seamless activation across 30 programmatic platforms, eliminating costly onboarding fees and maximizing media budgets.
In AdMonsters, 33Across CEO Eric Wheeler highlights the importance of cookieless advertising for political campaigns to reach under-targeted voters wherever they consume content.
At 33Across, we’re always looking for ways to improve how publishers connect with their audiences. That’s why we’re excited to announce our integration with Unified ID 2.0 (UID2), an open-source identity solution that prioritizes privacy and transparency. Pioneered by The Trade Desk, UID2 helps…
John Whitmore, SVP of 33Across, is a guest on the AdtechGod podcast to discuss adtech’s past, AI’s future, and work-life balance. Dive into this insightful interview to hear …
Third-party cookies are going away, presenting challenges for programmatic advertising. 33Across CEO Eric Wheeler joins MarTech podcast to discuss this fundamental shift for marketers and how…
33Across was recently named a Top Payor for H1 2024 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners…
Retail media networks are booming, leveraging first-party data for ad targeting, even as Google delays phasing out cookies. Inside Radio highlights 33Across’ data on retail’s rise in cookieless advertising.
New data from 33Across, featured by Ad Age, reveals a 173% year-over-year increase in cookieless share of voice (SOV) for retail advertisers. This significant growth underscores the industry’s shift toward first-party data and privacy-conscious advertising strategies. Retailers are leading…
The top ten advertising verticals increased their cookieless share of voice by 51% in Q2 2024 YOY on the 33Across Exchange. Retail and finance advertisers showed significant growth in cookie alternative spending. In the latest 33Across Programmatic Cookie Alternative Trends Report, we highlight…
33Across today announced that it has been selected as winner of the “Programmatic Marketing Innovation Award” in the 7th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…
33Across today announced a new partnership with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). By integrating 33Across’ unique data capabilities with Index Exchange’s curated, premium inventory via Index Marketplaces, media buyers can…
Google’s Privacy Sandbox faces challenges as ad-tech companies report mixed results. Recent data from Criteo, Index Exchange, and NextRoll highlight concerns about revenue loss and latency issues. According to 33Across data cited in the article, over 75% of US programmatic buys still relied on…
Seemingly, every week, a new retail company is entering the retail media space. The most recent one is a huge one: Costco. The company, which is known for its minimalistic marketing strategy, is finally joining its biggest…
Retail media networks are rising, offering retailers high margins and valuable first-party data in cookieless environments. Learn why retailers must embrace cookieless advertising…
AdMonsters’ references 33Across’s Q1 2024 cookieless trends report, showing that the food and drink, and travel industry are the most reliant on cookies for US programmatic ad buys.
The Customer Data Platform Institute featured 33Across’ Q1 2024 Programmatic Trends Report, which showed that thecookieless share of voice has grown 300% year-over-year in the retail and finance industries.
What are cookies and what do they do? Learn about the phase out of third-party cookies and what it means for SSPs, DSPs, and consumers going forward…
EMARKETER’s Q1 2024 update reports on findings from 33Across’ Q1 2024 Programmatic Cookie Alternative Trends Report, highlighting that the food and drink, and travel industry are the most…
Advertising technology is rapidly evolving, transforming the way brands connect with consumers. From programmatic advertising to data analytics, the adtech industry is driving innovation and efficiency in marketing. As part of this series, we had the pleasure of interviewing Paul Bell. Paul Bell is the President at 33Across, an addressable infrastructure that provides…
33Across President Paul Bell shares insights on the future of AdTech in a new interview with Authority Magazine. Bell discusses 33Across’ innovative solutions for addressability in a cookieless world, the transformative potential…
33Across has been included in Forrester’s Q2 2024 report: The Sell-Side Platforms Landscape.
More programmatic buyers have pushed to adopt alternative identifiers to solve for signal loss, a move prompted by Google’s announcement of removing third-party cookies from 1% of Chrome users. On average, publishers grew their cookie alternative share of revenue by…
To find a new revenue stream, Wal-Mart didn’t need to open a new store or work with a new distributor or sign a new supplier. All it needed to do was monetize its existing audience through advertising to the tune of $3.4 billion per year. That’s only slightly less than Barnes & Noble made in revenue all of 2022. Wal-Mart achieved that incremental revenue through the creation of a retail media network, which enables the companies that sell goods at Wal-Mart to pay to reach potential customers through…
Retail media networks are primed to dominate the cookieless advertising landscape. With valuable first-party data and the ability to reach consumers right as they shop, these platforms offer…
Though Google pushed back its cookie deprecation deadline, the industry should continue to right itself on a path not built on third-party cookies. Since Google announced its plan, over 50 alternative identity solutions have become available in Prebid alone. While the industry is gaining strides with targeting users across Safari and other…
Explore Google’s evolution, business units, and key trends in this comprehensive guide, empowering marketers and advertisers to strategically navigate and capitalize on the dynamic…
Discover the impact of cookie deprecation on supply chain optimization in programmatic advertising. Paul Bell highlights the need for a new approach that balances efficiency and…
The rise of programmatic advertising quickly led to an increase in middlemen and third parties that served as conduits between advertisers and publishers. What followed was the buy side often found the same inventory being offered over and over again, creating a need for supply path optimization (SPO). That led to a dance that continues today between demand looking for the most efficient path and/or unique value-generating inventory, while…
33Across was recently named a Top Payor for H2 2023 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners…
Nielsen highlights the need for audience data and measurement solutions to navigate the complexities of these evolving environments as marketers aim to leverage technology for building meaningful relationships with consumers.
Now that we’ve officially entered the cookie deprecation era, having the right analytics tools for your identity initiatives is more important than ever. Publishers can now get a detailed view of their supply performances across their Lexicon-enabled partner platforms with the new 33Across Analytics Module via Prebid. The module provides a better understanding of how…
Since Google announced it would begin removing third-party cookies on 1% of Chrome users, more programmatic buyers have pushed to test alternative identifiers and solutions. On average, advertisers grew their cookie alternative investment…
The Customer Data Platform Institute featured 33Across’ Q4 2023 Programmatic Trends Report, which showed a 9% quarterly increase in investment in cookie alternatives on its ad exchange. Retail advertisers allocated…
Mediapost reports on findings from 33Across’ Q4 Programmatic Cookie Alternative Trends Report that examines transactions on its exchange to better understand third-party cookie and alternative trends among buyers and sellers in Q4 2023.
33Across today announced findings from its latest “Q4 Programmatic Cookie Alternative Trends Report.” In creating this new report, 33Across examined programmatic transactions on its exchange to understand cookie alternative and third-party cookie trends among buyers and sellers in Q4 2023…
The digital advertising industry has always evolved, and ad tech companies have always led innovation to help marketers reach and engage with consumers. Third-party cookie deprecation changes the core of our industry. We must embrace…
Third-party cookies are going away, leaving marketers wondering how to effectively target audiences in programmatic advertising without them. In part two of the MarTech podcast, 33Across CEO Eric Wheeler outlines strategies to drive…
Third-party cookies are going away, presenting challenges for programmatic advertising. 33Across CEO Eric Wheeler joins MarTech podcast to discuss this fundamental shift for marketers and how…
As the cookieless future approaches, publishers must adopt a combination alternative identifiers to identify users and maximize ad revenue. 33Across President Paul Bell outlines the best options available for publishers.
This much is true: Google will begin its cookieless phase-out in Q1 2024. Of course, cookieless traffic has been around for awhile, it’s been mistakenly attributed as just being a Safari issue. Even today we see 14% of the Chrome browsers and 11% of Edge produce cookieless traffic on the 33Across exchange. Also if you click on a Facebook link, 25% of that mini browser traffic is cookieless. Caught in the crossfire are publishers, whose inventory becomes less effective without the attribution that the third-party cookie brings…
Programmatic buyers state that money is not moving toward alternative identifiers. Sincera’s Ian Meyers points out that there has been steady growth for established…
Ad Age takes a look into the post-cookie conflict between Google and The Trade Desk and how ad tech companies are siding. Garett Sloane spoke with 33Across President, Paul Bell, to gain perspective on how this affects ad tech companies.
CES 2024 did not have the usual jovial tone that you would expect from an industry event in Las Vegas. It came at a momentous time for the digital advertising industry since Google had just announced the start of third-party cookie deprecation days before the event. While the industry knew this day would come, everyone came…
Marketing Dive looks at how marketers could use artificial intelligence to track and target users now that Google’s cookie deprecation plan is in motion. 33Across President, Paul Bell comments that marketers need to…
For 1% of global Chrome users, Tracking Protection will be activated, marking the first in a series of major steps toward third-party cookie deprecation this year. Performance Marketing World rounded up…
Now that Google put its cookie deprecation plan in motion, how will it impact digital advertising as a whole and what can we expect to see? 33Across President, Paul Bell, weighs in on what needs to be done for success.
With Google slated to remove third-party cookies from 1% of Chrome users on Jan. 4th, Lucinda Southern takes a pulse on how prepared the industry is and learns what we can expect from leaders like 33Across CEO Eric Wheeler.
The future is here. As the clock strikes midnight on December 31, 2023, another clock gets set into motion: the beginning of the end of third-party cookies. Google’s long-debated cookie depreciation will begin in January incrementally and support for them will be gone by the end of the year. While anyone tracking this environment has…
33Across CEO Eric Wheeler shared with StreetFight his thoughts on what 2024 has in store for programmatic advertising now that the cookieless…
Laurie Sullivan from MediaPost spoke with 33Across CEO, Eric Wheeler, to discuss the effects of pricing and measurement now that cookie…
eMarketer reviews how accurate their 2023 predictions were. When revisiting whether privacy concerns would cause a panic, Sara Lebow notes that though privacy concerns played a big role in 2023 and Google remains…
Whether working in the office or at home, collaboration is a vital component of a 33Acrosser. Our annual hackathon is a true testament to this and always sparks amazing creativity and community. This year’s at-home version was no…
While the third-party cookies are slated to be deprecated the majority of programmatic ad spend is being put toward cookied inventory across verticals as cited in the…
eMarketer features data from the 33Across Q3 Cookie Alternative Trends Report in their Chart of the Day. Even though third-party cookies will…
Holiday shoppers broke another record with 200.4 million consumers shopping from Thanksgiving Day to Cyber Monday, up more than 18 million year-over-year. After a soft start to 2023 due to economic concerns and low consumer confidence, many analysts lowered their…
For years we have known a cookieless future awaits. And yet! Few seem prepared for this inevitability. Throughout history, there have been revolutionary changes that have remade industries and created powerhouses of those companies that took a leap to prepare for the future. IBM, was early to identify the personal computer revolution. Netflix created the modern streaming industry while it was an extremely successful DVD supplier. And for as many industry champions, there were…
Third-party cookies continue to dominate programmatic advertising because they offer publishers and SSPs higher CPMs and fees while DSPs can easily target, segment, and measure. Paul Bell warns in his recent Admonsters byline, that if we do not…
Despite concerns of a looming recession and a potential drop in ad spend in the first half of 2023, Google’s decision to get rid of third-party cookies in 2024 set the stage for an urgent scramble toward cookie alternative solutions in Q3 2023. As a result, we saw an increase in cookie alternative spending across…
eMarketer reports on the top programmatic advertising trends of 2023. Programmatic is ushering in a new era as AI leads the conversation and third-party cookies are due to…
There are approximately two million electric vehicles on the road in the US today, which account for less than 1% of the 250 million vehicles sold in the US. And, yet, it’s increasingly difficult to pass…
Excluding cookieless inventory from traffic shaping algorithms will not give us a true indicator of what programmatic advertising will look like without…
33Across today announced that its identity resolution technology, Lexicon, enriches over 54 billion bid requests daily and is currently growing at a 42% rate every quarter. This exponential growth translates to a 10X increase in addressable scale integrated across…
In the ever-evolving landscape of digital advertising, staying ahead of the curve is crucial for publishers. As the industry grapples with the challenges of cookie deprecation, the need for alternative identifiers becomes increasingly apparent. In a recent…
33Across today announced that its identity resolution technology, Lexicon, enriches over 54 billion bid requests daily and is currently growing at a 42% rate every quarter. This exponential growth translates to a 10X increase in addressable scale integrated across…
The Customer Data Platform (CDP) Institute notes that cookies still drive about 75% of programmatic ad revenue according to the Programmatic Cookie Alternative report…
Welcome to the last 4th quarter with the third-party cookie. Unless you’re feeling 100% confident in your cookieless monetization strategy, this is the post for you. If you’re interested in increasing…
eMarketer’s Chart of the Day features data from the 33Across Q2 Cookie Alternative Trends Report. Most verticals still rely on third-party cookies for…
As the cookie deadline nears, eMarketer analyst Evelyn Mitchell reports on how marketing teams need to think about ad measurement challenges for digital display. Marketers need to go beyond…
Increasing your financial worth has a different meaning depending on your audience. Whether you’re trying to find a tax incentive, uncover a new revenue stream, or looking for coins under a sofa cushion, most of us could use a little more spending power in Q4. 2023 will be the last…
In 33Across’ Q2 Programmatic Cookie Alternative Trends Report (vol. 4), we analyzed programmatic transactions on the 33Across exchange to gain insight into cookie alternative versus third-party cookie buying trends for buyers and sellers. Retailers have long benefited from programmatic advertising’s ability to activate…
33Across today announced that it is the recipient of the “AdTech Innovation Award” in the sixth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…
eMarketer reports on how as third-party cookie signals begin to weaken, advertisers are adapting their measurement strategies to identity solutions. The report highlights…
MediaPost’s Laurie Sullivan discusses with 33Across President, Paul Bell, how Lexicon drives the programmatic ecosystem to normalize traffic for …
33Across today today unveiled the outcome of their strategic partnership with Underdog Media and PubMatic. By leveraging 33Across’ Lexicon and PubMatic Identity Hub’s cutting-edge capabilities, Underdog Media successfully increased revenue…
Admonsters covers that Google will not be extending their deadline of third-party cookies and how publishers need to test cookie alternative solutions. The article reviews ways the industry has put new initiatives in place to prepare for the 2024 deadline and…
MediaPost covers the 33Across Q1 Programmatic Cookie Alternative Trends Report. The data reveals programmatic cookie alternative pricing, and…
Google first announced that it would be terminating third-party cookies in 2019, yet marketers still aren’t prepared for the approaching 2024 deadline. The article cites that cookieless spending is growing for many advertising…
After a challenging Q4 and the usual drop in revenue that the industry sees during the first quarter of the year, we were pleased to see continued growth in cookie alternative investment. During a time when marketers are seeking efficiency while trying to reach new audiences, unaddressable inventory checks many of these…
With record-breaking growth in 2021 and hitting a revenue goal of $200bn in early 2022, digital advertising’s year-over-year growth has sharply declined, according to the Interactive Advertising Bureau’s (IAB) and PwC’s latest annual report. The report highlights how…
33Across President, Paul Bell, discusses why it’s time to incorporate a new approach to media measurement with rising regulation requirements and third-party cookies…
Retargeting is one of the strongest performing tactics for retailers; however, since the majority of it is based on cookies, clients can only reach about 50% of their audience. Once third-party cookies expire, this audience will…
Q4 2022 was challenging compared to prior years due to low consumer spending caused by inflation. Despite this, cookie alternative inventory gave advertisers greater efficiency and publishers increased incremental revenue. The 33Across Programmatic Cookie Alternative Trends Report highlights buy-side and sell-side …
We are thrilled to announce the promotion of John Whitmore to SVP, Global Business Development – Lexicon. John will lead new Lexicon partnerships across the industry, working closely with…
We’re excited to announce that Lexicon’s global footprint has expanded. Publishers with traffic originating from Australia, Canada, and Japan can now monetize their non-cookied impressions. Lexicon allows publishers to…
Alexander Ratajczyk recently spoke with BidSwitch to share how Lexicon is tackling common concerns of DSPs and SSPs — such as cookieless matches rates, increasing privacy regulations, and …
It’s hard to believe that we are officially closing out 2022 (where did the time go?). This year has been an exciting time for 33Across as the business pivoted into an industry-leading identity solution. Being in rapid growth is a positive challenge, but we needed to make sure that…
The Cyber Five (the period between Thanksgiving Day to Cyber Monday) is the most anticipated time for retailers as an influx of gift-givers cash in on the best deals of the year. With a record 196.7 million shoppers, this Cyber Weekend was especially interesting to …
33Across today announced its new strategic partnership with NextRoll, a marketing technology company that enables ambitious marketers to grow their businesses. NextRoll executed an initial proof of concept with 33Across’ Lexicon in July 2022 for a select portion of retargeting campaigns. Due to Lexicon’s ability to successfully reach and…
Karthik Kashyap, Assistant Editor at Spiceworks, highlights cookieless buy-side and sell-side trends from the 33Across’ Programmatic Cookieless…
33Across showcases 15X growth, scale, and an expansion of its market presence one year after announcing its migration to Google Cloud. The migration of 33Across’ platform to Google Cloud, originally announced in August 2021, was completed in just sixty days. This makes it one of the quickest…
In programmatic advertising, supply partners often wait 30-90+ days to get paid. That wait time can have a significant impact on their ability to grow. Using OAREX data, 33Across was recognized…
Since approximately 80% of brand spend targets half of a publisher’s supply, the unaddressable market is a huge opportunity for publishers looking to monetize every user. In short, publishers should have two different strategies for their…
33Across’ VP of Publisher Development, Lauren Williams, shares the importance of resellers to a publisher’s unaddressable inventory and the different benefits it has to…
Black Friday and Cyber Week are officially here – both of which bring some of the biggest retail deals of the year. Retailers have been diligently planning for these large-scale events, but may be left wondering what role the economy and the aftermath…
33Across was recently named a Top Payor for H1 2022 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners…
In the recently produced 33Across Programmatic Cookieless Trends Report, we analyzed programmatic transactions on the 33Across exchange to gain insight into cookieless versus cookie trends for buyers and sellers during August and September 2022. From a demand perspective, our report highlights…
Our newest Partner Spotlight is Shinez; a leading storytelling platform that distributes entertaining and engaging stories across social media and the open web to over 60M readers. We spoke with…
AdMonsters’ Andrew Byrd takes a deep dive into the 33Across Programmatic Cookieless Report | September 2022, where he highlights the report’s key takeaways, methodology, and more. Byrd acknowledges that…
We produced the 33Across Programmatic Cookieless Trends Report in order to highlight cookieless trends across varying advertising industry verticals on the 33Across exchange from August – September, 2022. The report answers…
33Across, a publisher technology platform designed for the open web, today announced findings from its new Programmatic Cookieless Trends Report to help publishers and programmatic buyers obtain new insights into emerging buy-side and sell-side trends for cookieless inventory on the 33Across exchange. The analysis for the 33Across Programmatic Cookieless Trends Report was conducted over…
Q4 is fully underway, and publishers shouldn’t miss out on the huge revenue potential that this quarter brings. We share the tips and tricks publishers need to follow so that they get the most out of their cookieless inventory this holiday season.
National Hispanic Heritage Month takes place each year from September 15th – October 15th, and is a time to recognize the culture and wonderful contributions of Hispanic individuals (those with roots from Spain, Mexico, the Caribbean, and Central and South America). In this latest Inclusive Conversation (a series we created to spotlight minority voices in the workplace), I spoke with our…
33Across was named a Digiday Technology Awards finalist in the ‘Best Monetization Platform for Publishers’ category for its partnership with DailyMail.com. Using Lexicon, DailyMail.com was able…
Q4 is undoubtedly the biggest programmatic revenue driver of the year. With back to back holidays comes increased consumerism, and advertisers should prepare themselves accordingly for what’s to come. If you’re an advertiser, you need to rethink your strategy of how to…
Earlier this week, I had the opportunity to attend the Digiday Publishing Summit in Miami. This year’s theme honed in on how media companies are building and adapting their business models to address and overcome the current economic climate, and niche topics of discussion included addressing…
Summer has come to a close and we all know what that means – students across the country have returned to the classroom. Although we’re missing having our kids at home (or maybe a little relieved), the return to school means that Spirit Week season is upon us! The kids can’t have all the fun, so last year we decided to…
Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you will find essential tips and tricks that we’ve…
In a recently published AdExchanger article, James Hercher discusses the prevalence of the programmatic payment gap; “Marketers often don’t pay for weeks or months after a campaign is served while waiting to verify…
33Across was recently awarded ‘Best Display Advertising Platform’ by MarTech Breakthrough; an annual award that recognizes innovative companies in the ad tech, sales tech, and marketing industries. 33Across has worked diligently to…
33Across, a publisher technology platform designed for the open web, today announced that it has won the ‘Best Display Advertising Platform’ award in the fifth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…
Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse. With over 40 registered ID Modules in Prebid and 80-plus IDs in-market to choose from, publishers have…
Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you will find essential tips and tricks that we’ve…
33Across CEO, Eric Wheeler, virtually sat down with Hélène Parker on the Programmatic Digest Podcast. They discussed the important role 33Across plays in the programmatic…
Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse. With over 40 registered ID Modules in Prebid and 80-plus IDs in-market to choose from, publishers have…
Since its debut one year ago Lexicon has helped half of the Comscore 50 Publishers dramatically increase their unaddressable revenue. 33Across, a publisher technology platform designed for the open web, today announced the proven results of its Lexicon identity solution on its first anniversary. The vision for Lexicon is to help publishers succeed without cookies and simplify…
Factinate, a website dedicated to finding and sharing interesting facts about science, history, animals, film, people, and much more, is our newest Partner Spotlight! Since deploying 33Across’ Lexicon solution, they have seen a significant boost in cookieless revenue. In this Partner Spotlight edition, you’ll get to see…
May is Asian American and Pacific Islander (AAPI) Heritage Month, which spans many regions and cultures. At 33Across, we are privileged to have many employees who are a part of the AAPI diaspora. This year, I sat down with a few of those employees for an Inclusive Conversation; a series we created this year to spotlight minority voices in the workplace. During the discussion, we spoke about…
For as long as people have browsed the Internet, advances in ad tech have made it easier for advertisers to reach their intended audience with ads. But that unfettered growth in targeting and data collection ultimately led to the point…
Shinez, a leading storytelling platform that distributes entertaining and engaging stories across social media and the open web to over 45M readers, partnered with 33Across to help them to address their (seemingly) unaddressable inventory. Shinez drives social traffic and builds loyal audiences…
We are excited to introduce our newest series, Partner Spotlight, where we highlight our wonderful partners and how we’ve helped them to armor up for the cookieless world. This edition of Partner Spotlight features DailyMail.com, one of the world’s largest English-speaking newspaper websites with more than 185m global unique browsers….
In a recent Adweek article, Matt Meyer, GM of Platforms, discusses how cookieless inventory represents an incremental revenue opportunity and a competitive advantage for …
For as long as people have browsed the Internet, advances in ad tech have made it easier for advertisers to reach their intended audience with ads. But that unfettered growth in targeting and data collection ultimately led to the point in time where privacy advocates and governments are clawing that capability back.
Facebook’s recent less-than-stellar earnings report can…
Digiday’s Kayleigh Barber spoke with DailyMail.com’s VP of Revenue Operations, Jeremy Gan, to better…
Even though cookies won’t phase out until next year, there is still a need to address cookieless inventory today. In this AdExchanger article, Anthony Vargas discusses how DailyMail.com is currently…
Jeremy Gan, vp of revenue operations at DailyMail.com spoke to Adweek about how their cookieless revenue resulted in nearly 70% of their overall programmatic revenue with 33Across….
33Across, an identity solution and platform designed for the Open Web, today announced the results of their strategic partnership with DailyMail.com.
In Q1 of 2022, 69% of programmatic revenue brought by 33Across to DailyMail.com was cookieless….
In honor of Women’s History Month, 33Across hosted three Inclusive Conversation panels around work-life balance, engineering, and leadership. During these discussions, a few common themes emerged from our strong, smart, and hard-working female team members…
33Across CEO, Eric Wheeler, comments on Adweek’s coverage on a recent study by Adalytics that explored the variance in fees for publishers from…
Black History Month is a time to pay tribute to the contributions and struggles of African Americans. At 33Across we believe that Black excellence should be celebrated in February and all throughout the year. This February, we’ve created a space to share stories and honor Black history…
33Across CEO, Eric Wheeler, weighs in on how Google’s new initiative, Topics, tackles privacy compliance. Regardless of consumer preferences, the…
Our company culture has always been an important component of the 33Across work life. Since we’ve moved to a fully remote workplace, we wanted to make sure that we continued to find ways to interact and connect…
Our CEO, Eric Wheeler, shared his thoughts on what’s in store for 2022 with Advertising Week. Read more how programmatic advertising shows no sign of…
CMO Australia rounded up a wide array of digital marketing predictions from across the industry to find out what’s top of mind for 2022. 33Across CEO Eric Wheeler offers…
2021 has certainly been an action-packed year for the ad tech industry. Between Apple’s IDFA, Google’s announcement to extend the deprecation of the cookie, and M&A activity, we’ve all had to ebb and flow. Will 2022…
While the 2021 holidays will be much different than last year’s due to the COVID-19 vaccine, consumers will continue to shop online instead of going into stores. Last holiday season, online and…
Consumers will continue to shop online instead of going into stores for the 2022 Holiday Season. Instead of focusing on inflated social channels, brands should…
Psst. The 2021 holiday season is already here. While the optimism we hoped for after vaccines became available has dissipated because of the Delta variant and lingering supply chain issues, retailers nonetheless expect another solid holiday season.
Both Bain and Deloitte predict…
Retailers can expect to see another solid holiday season with a continued focus on eCommerce and mobile shopping. Smart marketers should look to…
Last week we officially closed the New York 33Across office to employees. Since the onset of the pandemic, our team has displayed integrity and resiliency and has proven that they can work wherever there is…
Since the launch of Lexicon, 33Across supply partners have begun to see how monetizing their cookieless inventory positively impacts their revenue. Without any lift or incremental fees, Lexicon seamlessly allows…
33Across was shortlisted in the 2021 Digiday Technology Awards for Best Cookieless Identification Technology and Best Sell-Side Programmatic Platform….
33Across was named the winner in the Outstanding Display and Programmatic Advertising Platform category in the 2021 Cynopsis Digital Model D Awards in the Ad Tech Category. We were recognized for Lexicon, our built-in identity solution that helps…
33Across announced that Matt Gillis, a seasoned technology executive who led several of today’s leading publisher technology companies, has joined the company’s Board of Directors. Gillis will help…
More ad tech companies have been turning to Google Cloud to manage their computing infrastructure. 33Across believes that their partnership with…
Lexicon’s cookieless programmatic deals sound intriguing; especially when you think about giving your campaigns a competitive edge of reaching untouched audiences at half the price of your standard cookied deal. But you may be asking yourself – how exactly…
Last week 33Across kicked off our first-ever virtual Spirit Week. With Back to School happening across the country, we thought why should kids have all the fun? Plus it would be a great…
33Across, announced the launch of Lexicon™, an identity solution created specifically to help publishers…
Google’s recent reversal on its cookie ban — at least until 2023 — has provided marketers and publishers with a temporary reprieve by delaying the depreciation of 3P cookies on Chrome browsers. Previously, Google announced in March they would not create or allow alternate identifiers to…
Google’s reset allows publishers to shift their focus onto how to transform their non-cookied inventory into a new revenue stream. Think of this new deadline extension as a…
Forbes identifies how savvy retailers will separate themselves from the competition through permission-based advertising. Here’s how…
With Google’s announcement that they will delay the end of Chrome’s third-party cookie until 2023, 33Across CEO Eric Wheeler weighs in on why publishers…
Google’s delay of the 3rd party cookie created quite a fervor last week and have many trying to read between the lines behind the announcement. What it really did was…
33Across takes a different approach to identity to effectively replace third-party cookies. With an embedded identity graph into…
Vox Media with its platforms Forte and Concert, makes it easier for marketers to direct more ad budgets to publishers when audience targeting becomes more fragmented post-cookies. 33Across CEO Eric Wheeler weighs in…
The industry is reeling from the pending demise of the cookie. It’s been a central component to how the programmatic ecosystem functions – how it targets audiences, enables attribution, tracks…
33Across has introduced a cookieless targeting solution in an effort to help publishers and advertisers retain the value of programmatic without advertising IDs. At the root of the cookie-free targeting…
33Across, announced the launch of Lexicon™, an identity solution created specifically to help publishers…
Over the past month, the world watched India go through its second and most serious surge of COVID-19 cases with the daily case count peaking at 414,000 on May 7th. Almost everyone…
Typically, my usual advice to publishers for Q1 is pretty light. However, railing after 2020’s dumpster fire, publishers will need a more aggressive strategy. Think of it more like a plan of attack. In the first few months of 2021, we can expect to see a significant…
Now that we ended the rollercoaster year of 2020, it’s time for publishers to brush the dirt off and take a hard look in the mirror and repeat: This is your year. It’s time to be in control. You’ve got your own first-party data which is worth its weight in gold, now you just need…
Whether working in the office or at home, collaboration is a vital component of a 33Acrosser. Our annual hackathon is a true testament to this and always sparks amazing creativity and community. This year’s at-home version was no…
Most of us have been living the pandemic lifestyle since March when our lives came to a screeching halt forcing us to stay at home. Well, a lot has happened in the past 7 or so odd months and for many of us, our interests shifted as …
We previously covered 2020’s prolonged shopping season and the impact that COVID-19 will have on how consumers will shop. For our final part of our Cyber Week is Canceled series, we’re discussing how consumer lifestyle changes will affect shopping and what media buyers can do to capture consumer attention. Consumers have also taken up different…
Like everything in 2020, Election Day will look a lot different than prior years. Due to the obstacles from COVID-19 and the importance of voting, 33Across is giving its employees the day off to exercise their civic duty. We do hope that for…
It’s officially Q4 and the season finale of 2020 is here. In our first installment of our Cyber Week is Canceled series, we discussed how we should now think of the shopping season as Cyber Quarter since consumers will begin shopping much earlier. The National Retail Federation has even launched a…
2020 continues to be unpredictable as we head into the holiday season. We wanted to share a few key points with our supply partners to help prepare you for a less than normal Q4. Between the constant headlines of COVID-19, economic uncertainty, and the election, it’s almost impossible to…
2020 has been anything but normal and we will continue to brace ourselves for what’s ahead in Q4. In this three-part series, we will look at how COVID-19 will affect the overall holiday retail landscape, how earlier pandemic related supply chain issues will play a role in…
With a global pandemic well underway, gone are the “normal” holiday media tactics that retailers rely on during the most profitable time of the year. However, there are a few things to keep in mind. First- Don’t panic. We got you. The beauty of programmatic is that it’s the perfect…
We’ve all had to take a huge pause in common everyday functions of life during this coronavirus pandemic: How we live and work. How our kids learn. How we connect with customers. How we stay safe and live together in isolation. All. The. Time. Pausing, catching a breath and taking time to reflect is always…
We’ve all had to take a huge pause in common everyday functions of life during this coronavirus pandemic: How we live and work. How our kids learn. How we connect with customers. How we stay safe and live together in isolation. All. The. Time. Pausing, catching a breath and taking time to reflect is always…
As we near the election, publishers and buyers should continue to be on heightened alert for dis-information and hate speech. Be sure to work with partners that take proactive steps to protect their brands and business. Recently, there were some questions about…
With unprecedented times, comes a never ending stream of video calls. From what I can see, most of us could use a little help sprucing up our screen real estate. We’ve broken down the basics for you so you don’t have…
Programmatic buying has become advertising’s essential workhorse. There’s minimal contact, you have the potential to reach vast audiences, and it can be extremely efficient; however, that’s not to say that figuring out how to navigate it is a breeze….
With social isolation comes a change in media consumption. Learn how publishers can adjust their monetization strategy as consumers stay home.
We’re excited to announce that 33Across has partnered with Spaceback to offer Social Display Ads, coupling the engagement of social ad formats with the scale and effectiveness of our AttentionX programmatic exchange.
As one of the longest, if not the longest, tenured CEO of an ad tech start-up, Eric Wheeler’s tale of 33Across is filled with both challenges and triumph but there is one overarching theme: quality should be at the heart of everything you do….
33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead….
In a recent survey from Digiday and Pubmatic, more than 40% of buyers said they worried that SPO would negatively impact their KPIs and more than 30% said they feared losing access to unique inventory. In our experience, these fears are not completely unfounded. Luckily, the industry is beginning to move beyond…
You may be in a full seasonal holiday frenzy but Q1 is lurking around the corner. We don’t want to kill your holiday buzz but we put together a few tips that you can use to prepare for the not so “most wonderful” time of the year. …
For the first time in the industry, we’re excited to announce that we’ve added a set of engagement data signals to our Data Firehose product. Marketers now have access to specific…
33Across announced a simple, self-service User Data Portal, part of a “privacy by design” centered initiative that limits data collection and makes it easier for consumers seeking to exercise their rights under the General Data Protection Regulation (GDPR)….
33Across launched the Consumer Data Portal, which allows users to view their data and immediately take action with a simple click. Editorial Director of AdMonsters, Gavin Dunaway caught up with 33Across’ Eric Wheeler to learn more about the portal and discuss the challenges of other industry privacy initiatives….
It’s that magical time of year for digital advertising, and while you’re most likely putting your final touches on your marketing strategies, there’s one you should not gloss over. With a shorter holiday season, having the right programmatic strategy is more…
This past week the 33Across team attended Digiday Publishing Summit in Key Biscayne to connect with publishers and learn more about the challenges they face on a day to day basis in today’s digital media ecosystem. As you can see from the conference’s “Challenge Board,” today’s publishers face no…
If there’s anything that grappling with GDPR compliance has taught us, it’s that untangling the web of which party collected, shared or monetized a specific user’s identifier can be challenging. And if it was tough for our industry’s collective think-tank of…
We’re excited to announce that after a hiatus we are officially operating in Europe. For over a year, we’ve dedicated resources to make sure that we are properly complying…
As prices rise on Facebook and Instagram, D2C brands are starting to look elsewhere, from Pinterest to Snap to TV — and even to billboard and print. But the best bang for their buck may be in…
As prices rise on Facebook and Instagram, D2C brands are starting to look elsewhere, from Pinterest to Snap to TV — and even to billboard and print. But the best bang for their buck may be in…
Q4 is right around the corner and this year eMarketer predicts that we will hit the $1 trillion mark in holiday sales. While you finish putting the final touches on your quarterly revenue plan, we put together a few tips to maximize…
If you’re a direct-to-consumer company, most likely you’ve been following the standard strategy of heavily investing in Facebook and Instagram. From beds to suitcases to shoes, we see you all over our feeds. With the skyrocketing costs…
For most marketers, it seems intuitive that having their ad in-view for a greater length of time would be beneficial. Programmatic media buying offers a unique opportunity for greater control, visibility, and scale around time-in-view. Unfortunately, several…
In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across…
As the programmatic supply chain grows more complex, buyers have become increasingly concerned about protecting themselves against fraudulent inventory and ensuring they’re taking the most efficient path to every impression. At 33Across, we’ve been working hard to provide buyers with as much transparency as possible…
Two threads unite the global ad industry across different languages, currencies and cultural norms: Everyone is trying to capture consumer attention, and it’s getting harder (and more expensive) to do it. Yet there’s another global dynamic in the mix that we all have to consider in this…
33Across announced former Oath, now Verizon Media, Chief Marketing and Communications Officer, Allie Kline, has joined the board of directors. Kline previously served as 33Across’…
Jamar Demorin is the Director of Client Success and Data Partnerships at 33Across. He’s an avid photographer (he even shot a few of the portraits on our executive page), a data enthusiast, and a three-and-a-half year company…
Cannes Lions has long provided a unique platform for perspectives from advertising and media executives from across the globe. This year was certainly no exception as its growing breadth of attendees continued to push the event beyond…
You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being…
You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being…
The MarTech Interview Series with Eric Wheeler, CEO, 33Across is a fun Q&A style chat. It follows a two part format On Marketing Technology, and This Is How I Work.
When GDPR forced our entire industry to take a closer look at how we capture, store and leverage user data, Content Marketing predictions for how we’d move forward were dire. Nearly a year later though, there are signs that publishers’ efforts to develop…
Last week, 33Across traveled to Austin to attend Digiday’s Programmatic Marketing Summit to hear from brands, agencies, and partners. Along with the warm weather, surplus of barbeque, and local beers, Austin did not disappoint with the discussions surrounding…
Publishers in search of breakthrough ad solutions have to walk a fine line: Finding ads that spark user interest and capture attention, while ensuring that they don’t add unnecessary tech that could…
Last year Memorial Day was slated to be the second largest retail season after the Q4 Holiday Season. With an estimated $36 Billion in spend, Memorial Day has become more than just …
33Across CEO, Eric Wheeler, recently joined David Bellerive, VP of Creative at the Phoenix Group, on his popular advertising podcast. Eric shared his thoughts on being prepared for future scenarios, the challenges posed by…
Low trust in online media quality has led to an overreliance on private marketplaces. Our CEO, Eric Wheeler, explores the benefits of pursuing “quality at source” to clean up the open exchange ecosystem.
We recently hosted a dynamic roundtable of digital advertising leaders to discuss the industry’s fight for consumer attention, including current viewability standards and efforts to move beyond…
Capturing people’s attention in the age of instant gratification and micro-moments requires the right blend of content, creativity, and innovation.Publishers deliver…
33Across today announced the launch of Impact Header Bidding. This addition to its AttentionX exchange makes even more unique, high-viewability supply accessible to buyers and creates a powerful new monetization opportunity for…
Every January, advertising executives start with a clean slate and new business objectives. Last year, our industry struggled with issues of quality in programmatic. We did some solid work to elevate…
Our Director of Talent Acquisition, Keagon Voyce, chatted with PowerToFly about 33Across’ office vibe and the importance of our company’s core value. He also shared some insights …
33Across founder and CEO, Eric Wheeler, joins David Szetela on the PPC Rockstars Podcast to talk about the company’s history, key issues for automated advertising, and the potential impact of…
Digiday held their first Publisher European Summit of 2019 in Milan to discuss current and upcoming trends in digital advertising landscape for publishers. Over a two day period…
One question dominated conversations among publishers and platforms — along with a new crop of challenger or “disruptor” brands — at this year’s IAB ALM: How can we as an industry win back consumer trust…
Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. 11, 2001, most are relatively easy to spot. It’s usually a perfect storm that builds…
Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. 11, 2001, most are relatively easy to spot. It’s usually a perfect storm that builds…
Feelings of pride, triumph, excitement, awe, and maybe a touch of disappointment are running through the 33Across offices as our 6th hackathon just wrapped. In just 24 hours, 10 teams across the US and India worked together to create hacks based on…
Last week were fortunate enough to host a fantastic panel of industry experts as part of our Rejuvenation Roundtable and Brunch event during CES. Since our room at the Aria was a safe distance from the …
The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it’s clear that scrutiny around data usage and privacy…
The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it’s clear that scrutiny around data usage and privacy…
Throughout this year, we’ve seen a growing chorus of marketers demand increased transparency, quality, and attention for their programmatic advertising investment. Industry initiatives like Ads.txt and the MRC’s viewability standard have helped…
33Across CEO, Eric Wheeler, was recently interviewed on the Tech Blog Writer podcast, hosted by Neil C. Hughes. In this session, Eric talks about 33Across’ products and mission to deliver quality attention…
33Across, the attention technology company, announced today that it has partnered with BPA, a global assurance provider, to power its BPA Media Exchange. The BPA Media Exchange is a programmatic publisher collective that offers go-to-market opportunities to its members in the form of direct access to programmatic ad buyers and …
33Across positions itself as the first open exchange delivering only viewable inventory and attention-based advertising. While the biggest players in the industry like Google, The Trade Desk and agency programmatic platforms like Xaxis scoop up the majority of the $50 billion now flowing through…
33Across today announced it ranked #362 on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. 33Across grew more than 200% in the most recent…
Programmatic advertising has a quality control problem, but it’s probably not the way you think. We have an opportunity to deliver value for all parties involved — publishers, advertisers, platforms, and of course, the users — but it requires a shift in thinking that frankly, I’m not sure the…
Programmatic advertising has a quality control problem, but it’s probably not the way you think. We have an opportunity to deliver value for all parties involved — publishers, advertisers, platforms, and of course, the users — but it requires a shift in thinking that frankly, I’m not sure the…
Here’s how our new adaptor makes Header Bidding even better. According to industry estimates, header bidding penetration in the US has surpassed 70 percent among the top 1,000 properties. Publishers have seen the benefits of increased competition…
Last week, Digiday held their second European Publisher summit of the year in Barcelona to discuss the latest trends and hot topics and anoint this year’s top buzzwords. A number of influential changes are on the horizon…
33Across, the attention technology company, announced the launch of its Viewable Header Bidding adapter—one of the industry’s first header bidding solutions to surface a real-time viewability signal for every impression. This new adapter will provide a direct…