Archives

What’s The Key to Good Cookieless Targeting? It’s Good Measurement

Though Google pushed back its cookie deprecation deadline, the industry should continue to right itself on a path not built on third-party cookies. Since Google announced its plan, over 50 alternative identity solutions have become available in Prebid alone. While the industry is gaining strides with targeting users across Safari and other…

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CES Review – The Ad Tech Perspective

CES 2024 did not have the usual jovial tone that you would expect from an industry event in Las Vegas. It came at a momentous time for the digital advertising industry since Google had just announced the start of third-party cookie deprecation days before the event. While the industry knew this day would come, everyone came…

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Cookie Alternative Spend Continues To Grow in Q1

After a challenging Q4 and the usual drop in revenue that the industry sees during the first quarter of the year, we were pleased to see continued growth in cookie alternative investment. During a time when marketers are seeking efficiency while trying to reach new audiences, unaddressable inventory checks many of these…

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How Cookie Alternative Inventory Helped Salvage a Rocky Q4

Q4 2022 was challenging compared to prior years due to low consumer spending caused by inflation. Despite this, cookie alternative inventory gave advertisers greater efficiency and publishers increased incremental revenue. The 33Across Programmatic Cookie Alternative Trends Report highlights buy-side and sell-side …

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33Across Announces Strategic Partnership With NextRoll to Help Advertisers Launch and Measure Retargeting in Cookieless Environments at Scale

33Across today announced its new strategic partnership with NextRoll, a marketing technology company that enables ambitious marketers to grow their businesses. NextRoll executed an initial proof of concept with 33Across’ Lexicon in July 2022 for a select portion of retargeting campaigns. Due to Lexicon’s ability to successfully reach and…

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Cookieless Spend Surpasses Cookie Spend and Cookieless Impressions Cost Less, According to 33Across Programmatic Cookieless Trends Report

33Across, a publisher technology platform designed for the open web, today announced findings from its new Programmatic Cookieless Trends Report to help publishers and programmatic buyers obtain new insights into emerging buy-side and sell-side trends for cookieless inventory on the 33Across exchange. The analysis for the 33Across Programmatic Cookieless Trends Report was conducted over…

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33Across’ Lexicon Identity Solution Sees 15X Year over Year Growth in Daily Cookieless Revenue for Publishers

Since its debut one year ago Lexicon has helped half of the Comscore 50 Publishers dramatically increase their unaddressable revenue. 33Across, a publisher technology platform designed for the open web, today announced the proven results of its Lexicon identity solution on its first anniversary. The vision for Lexicon is to help publishers succeed without cookies and simplify…

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Using Privacy by Design to Tackle GDPR

If there’s anything that grappling with GDPR compliance has taught us, it’s that untangling the web of which party collected, shared or monetized a specific user’s identifier can be challenging. And if it was tough for our industry’s collective think-tank of…

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Our New Adaptor Makes Header Bidding Even Better

Here’s how our new adaptor makes Header Bidding even better. According to industry estimates, header bidding penetration in the US has surpassed 70 percent among the top 1,000 properties. Publishers have seen the benefits of increased competition…

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Video: The Evolving Programmatic Landscape

Amidst the hustle and bustle of meetings, panels, and receptions at Cannes Lions, we were fortunate to grab some time with a knowledgeable panel of experts for a candid conversation about the Evolving Programmatic Landscape. Moderated by Gavin Dunaway, Editorial Director of AdMonsters, our panel dove into topics such Moving Beyond Viewability and…

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iPhone

Making the Most of the Small Screen

In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of users accessing the internet on smaller screens instead of traditional desktop screens. With initiatives like the Better Ads Coalition, we have to start…

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Digiday logo

Digiday Publishing Summit Europe: What Publishers Can Expect In 2018

Monaco, known as the playground of the rich and famous, was the location of Digiday Publishing Summit Europe 2018.  Despite being a virtual ghost town in February, hundreds of Europe’s leading publishers gathered to discuss hot industry topics and the latest trends. Here are a few of my takeaways from attending the event…

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33Across Expands Executive Ranks

33Across today announced the appointment of Miles Dennison to the position of chief revenue officer (CRO) and the promotion of former CRO Paul Bell to general manager, Global Data Solutions…

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Ads.txt | Be Part of the Solution

Recently, the Interactive Advertising Bureau Tech Lab launched ads.txt to help increase transparency within the programmatic ecosystem. Ads.txt gives publishers better control over their inventory and in return protects buyers against unauthorized sellers…

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3 tips for Publishers to Monetize and Beat the Q1 Blues

Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips…

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33Across Takes on CES

Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get a first look at what to expect from the tech world in 2017. Team 33Across was in attendance, below are a few of our takeaways…

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My 5 Takeaways from DMEXCO

This year’s DMEXCO event in Cologne, Germany was particular interesting. There was a heatwave in September and a huge turnout from the global digital…

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33Across Now Supports HTTPS Sites

HTTP, or hypertext transfer protocol is the way a web server communicates information with browsers like Google Chrome and Safari. HTTP allows visitors to view a site and send information back to the web server…

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Monetize Mobile Web Traffic Programmatically

We’re excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale…

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How Publishers Win With 33Across

Finding innovative ways to monetize your site and increase traffic, can seem overwhelming. With new monetization trends emerging, finding trustworthy partners that understand your site and are easy to install can be challenging…

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