Media Coverage
Permission-Based Advertising Is The New Click-And-Collect
Forbes identifies how savvy retailers will separate themselves from the competition through permission-based advertising. Here’s how…
Media Coverage
Crumbling Cookies and a Rotten Apple: A Rock and a Hard Place for Pubs
With Google’s announcement that they will delay the end of Chrome’s third-party cookie until 2023, 33Across CEO Eric Wheeler weighs in on why publishers…
Industry Insights
The Cookie’s Extended Stay Calls for a Rebalance
Google’s delay of the 3rd party cookie created quite a fervor last week and have many trying to read between the lines behind the announcement. What it really did was…
Media Coverage
33Across Has a Supply Side Plan to Make Unauthenticated Traffic Addressable
33Across takes a different approach to identity to effectively replace third-party cookies. With an embedded identity graph into…
Media Coverage
With the Cookie Crunch Nearing, Vox Media Flexes Its First-Party Muscle
Vox Media with its platforms Forte and Concert, makes it easier for marketers to direct more ad budgets to publishers when audience targeting becomes more fragmented post-cookies. 33Across CEO Eric Wheeler weighs in…
Product Insights
Goodbye Cookie—Hello Token
The industry is reeling from the pending demise of the cookie. It’s been a central component to how the programmatic ecosystem functions – how it targets audiences, enables attribution, tracks…
Media Coverage
33Across Throws Itself Into Cookieless Targeting
33Across has introduced a cookieless targeting solution in an effort to help publishers and advertisers retain the value of programmatic without advertising IDs. At the root of the cookie-free targeting…
Press Releases
33Across Introduces Lexicon™, New Identity Solution Makes 90% of Publisher Inventory Addressable
33Across, announced the launch of Lexicon™, an identity solution created specifically to help publishers…
Culture
33Across Employees Pull Together to Help Indian COVID-19 Relief Efforts
Over the past month, the world watched India go through its second and most serious surge of COVID-19 cases with the daily case count peaking at 414,000 on May 7th. Almost everyone…
Publisher Perspectives
COVID-19 One Year Later: Why You Need To Adjust Your Revenue Strategy
Typically, my usual advice to publishers for Q1 is pretty light. However, railing after 2020’s dumpster fire, publishers will need a more aggressive strategy. Think of it more like a plan of attack. In the first few months of 2021, we can expect to see a significant…
Publisher Perspectives
A 2021 Pep Talk for Publishers
Now that we ended the rollercoaster year of 2020, it’s time for publishers to brush the dirt off and take a hard look in the mirror and repeat: This is your year. It’s time to be in control. You’ve got your own first-party data which is worth its weight in gold, now you just need…
Culture
7th Annual 33Across Hackathon – The One Where We Stayed Home
Whether working in the office or at home, collaboration is a vital component of a 33Acrosser. Our annual hackathon is a true testament to this and always sparks amazing creativity and community. This year’s at-home version was no…
Culture
Sanity Savers: What’s Gotten 33Across Employees Through Quarantine
Most of us have been living the pandemic lifestyle since March when our lives came to a screeching halt forcing us to stay at home. Well, a lot has happened in the past 7 or so odd months and for many of us, our interests shifted as …
Industry Insights
Cyber Week is Canceled Blog Series: Macro Conditions Affect Consumer Celebrations and Gift Giving
We previously covered 2020’s prolonged shopping season and the impact that COVID-19 will have on how consumers will shop. For our final part of our Cyber Week is Canceled series, we’re discussing how consumer lifestyle changes will affect shopping and what media buyers can do to capture consumer attention. Consumers have also taken up different…
Culture
Why 33Across is Giving Employees Election Day Off
Like everything in 2020, Election Day will look a lot different than prior years. Due to the obstacles from COVID-19 and the importance of voting, 33Across is giving its employees the day off to exercise their civic duty. We do hope that for…
Industry Insights
Cyber Week is Canceled Blog Series: Savvy Consumers Will Shop Early In Anticipation Of Product Shortages
It’s officially Q4 and the season finale of 2020 is here. In our first installment of our Cyber Week is Canceled series, we discussed how we should now think of the shopping season as Cyber Quarter since consumers will begin shopping much earlier. The National Retail Federation has even launched a…
Publisher Perspectives
Embrace the Unpredictable for a Successful Holiday Season
2020 continues to be unpredictable as we head into the holiday season. We wanted to share a few key points with our supply partners to help prepare you for a less than normal Q4. Between the constant headlines of COVID-19, economic uncertainty, and the election, it’s almost impossible to…
Industry Insights
Cyber Week is Canceled Blog Series: Retailers Prepare for Cyber Quarter
2020 has been anything but normal and we will continue to brace ourselves for what’s ahead in Q4. In this three-part series, we will look at how COVID-19 will affect the overall holiday retail landscape, how earlier pandemic related supply chain issues will play a role in…
Industry Insights
Lockdown Your Q4 Programmatic Strategy: Deals So Good You’ll Feel Like You’re Cheating
With a global pandemic well underway, gone are the “normal” holiday media tactics that retailers rely on during the most profitable time of the year. However, there are a few things to keep in mind. First- Don’t panic. We got you. The beauty of programmatic is that it’s the perfect…
Industry Insights
The Great Pause of 2020
We’ve all had to take a huge pause in common everyday functions of life during this coronavirus pandemic: How we live and work. How our kids learn. How we connect with customers. How we stay safe and live together in isolation. All. The. Time. Pausing, catching a breath and taking time to reflect is always…
Industry Bylines
The Great Pause of 2020
We’ve all had to take a huge pause in common everyday functions of life during this coronavirus pandemic: How we live and work. How our kids learn. How we connect with customers. How we stay safe and live together in isolation. All. The. Time. Pausing, catching a breath and taking time to reflect is always…
Industry Insights
Be Vigilant to Prevent the Spread of Disinformation and Hate Speech
As we near the election, publishers and buyers should continue to be on heightened alert for dis-information and hate speech. Be sure to work with partners that take proactive steps to protect their brands and business. Recently, there were some questions about…
Culture
How to Up Level Your Video Call Setup for Under $200
With unprecedented times, comes a never ending stream of video calls. From what I can see, most of us could use a little help sprucing up our screen real estate. We’ve broken down the basics for you so you don’t have…
Advertiser Perspectives
3 Ways to Deal ID Like A Boss
Programmatic buying has become advertising’s essential workhorse. There’s minimal contact, you have the potential to reach vast audiences, and it can be extremely efficient; however, that’s not to say that figuring out how to navigate it is a breeze….
Industry Insights
Monetization in a new paradigm of media consumption
With social isolation comes a change in media consumption. Learn how publishers can adjust their monetization strategy as consumers stay home.
Advertiser Perspectives
High Quality Display Made Social
We’re excited to announce that 33Across has partnered with Spaceback to offer Social Display Ads, coupling the engagement of social ad formats with the scale and effectiveness of our AttentionX programmatic exchange.
Industry Insights
AdExchanger Podcast: Attention, Not Impressions
As one of the longest, if not the longest, tenured CEO of an ad tech start-up, Eric Wheeler’s tale of 33Across is filled with both challenges and triumph but there is one overarching theme: quality should be at the heart of everything you do….
Interviews
Attention, Not Impression | Podcast
33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead….
Industry Insights
The Quality Path Evolution
In a recent survey from Digiday and Pubmatic, more than 40% of buyers said they worried that SPO would negatively impact their KPIs and more than 30% said they feared losing access to unique inventory. In our experience, these fears are not completely unfounded. Luckily, the industry is beginning to move beyond…
Publisher Perspectives
Five Tips for Turning Cost Per Impressions into Opportunity
You may be in a full seasonal holiday frenzy but Q1 is lurking around the corner. We don’t want to kill your holiday buzz but we put together a few tips that you can use to prepare for the not so “most wonderful” time of the year. …
Product Insights
What You Need to Know About Engagement Data Signals
For the first time in the industry, we’re excited to announce that we’ve added a set of engagement data signals to our Data Firehose product. Marketers now have access to specific…
Press Releases
33Across Unveils First-of-Its-Kind Consumer Data Portal to Address Consumer GDPR Rights
33Across announced a simple, self-service User Data Portal, part of a “privacy by design” centered initiative that limits data collection and makes it easier for consumers seeking to exercise their rights under the General Data Protection Regulation (GDPR)….
Media Coverage
Portal to Privacy: 33Across on Complying With Current and Future Regulations
33Across launched the Consumer Data Portal, which allows users to view their data and immediately take action with a simple click. Editorial Director of AdMonsters, Gavin Dunaway caught up with 33Across’ Eric Wheeler to learn more about the portal and discuss the challenges of other industry privacy initiatives….
Advertiser Perspectives
How to Have a Holly Jolly Q4
It’s that magical time of year for digital advertising, and while you’re most likely putting your final touches on your marketing strategies, there’s one you should not gloss over. With a shorter holiday season, having the right programmatic strategy is more…
Events
Takeaways From Digiday Publishing Summit – Key Biscayne
This past week the 33Across team attended Digiday Publishing Summit in Key Biscayne to connect with publishers and learn more about the challenges they face on a day to day basis in today’s digital media ecosystem. As you can see from the conference’s “Challenge Board,” today’s publishers face no…
Product Insights
Using Privacy by Design to Tackle GDPR
If there’s anything that grappling with GDPR compliance has taught us, it’s that untangling the web of which party collected, shared or monetized a specific user’s identifier can be challenging. And if it was tough for our industry’s collective think-tank of…
Publisher Perspectives
Still Struggling with GDPR | Here’s What You Can Do
We’re excited to announce that after a hiatus we are officially operating in Europe. For over a year, we’ve dedicated resources to make sure that we are properly complying…
Industry Insights
Where Should D2Cs Market Next? Try the Open Web
As prices rise on Facebook and Instagram, D2C brands are starting to look elsewhere, from Pinterest to Snap to TV — and even to billboard and print. But the best bang for their buck may be in…
Industry Bylines
Where Should D2Cs Market Next? Try the Open Web
As prices rise on Facebook and Instagram, D2C brands are starting to look elsewhere, from Pinterest to Snap to TV — and even to billboard and print. But the best bang for their buck may be in…
Publisher Perspectives
Don’t Overlook These Quick Tips to Make Your Site Shine This Holiday Season
Q4 is right around the corner and this year eMarketer predicts that we will hit the $1 trillion mark in holiday sales. While you finish putting the final touches on your quarterly revenue plan, we put together a few tips to maximize…
Advertiser Perspectives
Why DTC Brands Should Expand Their Social Playbook to Programmatic Display
If you’re a direct-to-consumer company, most likely you’ve been following the standard strategy of heavily investing in Facebook and Instagram. From beds to suitcases to shoes, we see you all over our feeds. With the skyrocketing costs…
Product Insights
Debunked: The 3 Biggest Myths of Time-In-View-Based Buying
For most marketers, it seems intuitive that having their ad in-view for a greater length of time would be beneficial. Programmatic media buying offers a unique opportunity for greater control, visibility, and scale around time-in-view. Unfortunately, several…
Media Coverage
Publishers and Other Creators of Premium Content are Adopting Digital Solutions With Media Exchange
In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across…
Product Insights
A New Standard for Programmatic Transparency
As the programmatic supply chain grows more complex, buyers have become increasingly concerned about protecting themselves against fraudulent inventory and ensuring they’re taking the most efficient path to every impression. At 33Across, we’ve been working hard to provide buyers with as much transparency as possible…
Events
Attention Metrics are Shaping Ad Industry Dynamics in Japan
Two threads unite the global ad industry across different languages, currencies and cultural norms: Everyone is trying to capture consumer attention, and it’s getting harder (and more expensive) to do it. Yet there’s another global dynamic in the mix that we all have to consider in this…
Press Releases
33Across Announces Appointment of Allie Kline to Board of Directors
33Across announced former Oath, now Verizon Media, Chief Marketing and Communications Officer, Allie Kline, has joined the board of directors. Kline previously served as 33Across’…
Friday Fives
Friday Fives with our Director of Client Success and Data Partnerships, Jamar Demorin
Jamar Demorin is the Director of Client Success and Data Partnerships at 33Across. He’s an avid photographer (he even shot a few of the portraits on our executive page), a data enthusiast, and a three-and-a-half year company…
Events
Creative, Tech, and Content Converge: 3 Takeaways from Cannes 2019
Cannes Lions has long provided a unique platform for perspectives from advertising and media executives from across the globe. This year was certainly no exception as its growing breadth of attendees continued to push the event beyond…
Industry Insights
Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust
You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being…
Industry Bylines
Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust
You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being…
Interviews
MarTech Interview with Eric Wheeler, CEO, 33Across
The MarTech Interview Series with Eric Wheeler, CEO, 33Across is a fun Q&A style chat. It follows a two part format On Marketing Technology, and This Is How I Work.
Industry Bylines
Advanced Content Marketing: How On-Page Insights Are Bringing Power Back to The Publishers
When GDPR forced our entire industry to take a closer look at how we capture, store and leverage user data, Content Marketing predictions for how we’d move forward were dire. Nearly a year later though, there are signs that publishers’ efforts to develop…
Events
Digiday Programmatic Austin: The road to transparency
Last week, 33Across traveled to Austin to attend Digiday’s Programmatic Marketing Summit to hear from brands, agencies, and partners. Along with the warm weather, surplus of barbeque, and local beers, Austin did not disappoint with the discussions surrounding…
Product Insights
High Impact, Low Effort: Three Ways to Capture More Revenue with Impact Ads
Publishers in search of breakthrough ad solutions have to walk a fine line: Finding ads that spark user interest and capture attention, while ensuring that they don’t add unnecessary tech that could…
Industry Insights
Make the most of the $36 Billion Memorial Day opportunity
Last year Memorial Day was slated to be the second largest retail season after the Q4 Holiday Season. With an estimated $36 Billion in spend, Memorial Day has become more than just …
Interviews
Lessons Learned in Marketing | Podcast
33Across CEO, Eric Wheeler, recently joined David Bellerive, VP of Creative at the Phoenix Group, on his popular advertising podcast. Eric shared his thoughts on being prepared for future scenarios, the challenges posed by…
Industry Bylines
Inventory, like drinking water, is best when filtered at the source
Low trust in online media quality has led to an overreliance on private marketplaces. Our CEO, Eric Wheeler, explores the benefits of pursuing “quality at source” to clean up the open exchange ecosystem.
Events
Winning the Fight for Consumer Attention | Video Series
We recently hosted a dynamic roundtable of digital advertising leaders to discuss the industry’s fight for consumer attention, including current viewability standards and efforts to move beyond…
Product Insights
Impact Header Bidding: Our New Scalable Solution for the Attention Economy
Capturing people’s attention in the age of instant gratification and micro-moments requires the right blend of content, creativity, and innovation.Publishers deliver…
Press Releases
33Across Announces Launch of Impact Header Bidding Solution
33Across today announced the launch of Impact Header Bidding. This addition to its AttentionX exchange makes even more unique, high-viewability supply accessible to buyers and creates a powerful new monetization opportunity for…
Industry Bylines
Here’s How Ad Tech Can Thrive in a Possible Recession
Every January, advertising executives start with a clean slate and new business objectives. Last year, our industry struggled with issues of quality in programmatic. We did some solid work to elevate…
Interviews
Cultivating a Culture of Belonging at 33Across
Our Director of Talent Acquisition, Keagon Voyce, chatted with PowerToFly about 33Across’ office vibe and the importance of our company’s core value. He also shared some insights …
Interviews
33Across on the PPC Rockstars Podcast
33Across founder and CEO, Eric Wheeler, joins David Szetela on the PPC Rockstars Podcast to talk about the company’s history, key issues for automated advertising, and the potential impact of…
Events
European publishers discuss revenue trends for 2019 Key Highlights | Digiday Publishing Summit Milan
Digiday held their first Publisher European Summit of 2019 in Milan to discuss current and upcoming trends in digital advertising landscape for publishers. Over a two day period…
Industry Insights
High Desert Recap: Consumer Trust & Marketplace Disruption in Advertising
One question dominated conversations among publishers and platforms — along with a new crop of challenger or “disruptor” brands — at this year’s IAB ALM: How can we as an industry win back consumer trust…
Industry Insights
A 2019 Recession Isn’t Certain, But A Downturn Could Shake Up Ad Tech
Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. 11, 2001, most are relatively easy to spot. It’s usually a perfect storm that builds…
Industry Bylines
A 2019 Recession Isn’t Certain, But A Downturn Could Shake Up Ad Tech
Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. 11, 2001, most are relatively easy to spot. It’s usually a perfect storm that builds…
Culture
Powering Success: 33Across Concludes 6th Annual Hackathon
Feelings of pride, triumph, excitement, awe, and maybe a touch of disappointment are running through the 33Across offices as our 6th hackathon just wrapped. In just 24 hours, 10 teams across the US and India worked together to create hacks based on…
Events
CES Panel Takeaways: Adding Value in the Face of a Recession
Last week were fortunate enough to host a fantastic panel of industry experts as part of our Rejuvenation Roundtable and Brunch event during CES. Since our room at the Aria was a safe distance from the …
Industry Insights
How Publishers and Platforms Can Put Privacy First
The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it’s clear that scrutiny around data usage and privacy…
Industry Bylines
How Publishers and Platforms Can Put Privacy First
The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it’s clear that scrutiny around data usage and privacy…
Industry Insights
Where Will the Quest for Audience Attention Lead in 2019?
Throughout this year, we’ve seen a growing chorus of marketers demand increased transparency, quality, and attention for their programmatic advertising investment. Industry initiatives like Ads.txt and the MRC’s viewability standard have helped…
Interviews
33Across on the Tech Blog Writer Podcast
33Across CEO, Eric Wheeler, was recently interviewed on the Tech Blog Writer podcast, hosted by Neil C. Hughes. In this session, Eric talks about 33Across’ products and mission to deliver quality attention…
Press Releases
BPA Worldwide partners with 33Across to Power Programmatic BPA Media Exchange
33Across, the attention technology company, announced today that it has partnered with BPA, a global assurance provider, to power its BPA Media Exchange. The BPA Media Exchange is a programmatic publisher collective that offers go-to-market opportunities to its members in the form of direct access to programmatic ad buyers and …
Media Coverage
Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising
33Across positions itself as the first open exchange delivering only viewable inventory and attention-based advertising. While the biggest players in the industry like Google, The Trade Desk and agency programmatic platforms like Xaxis scoop up the majority of the $50 billion now flowing through…
Press Releases
33Across Ranked Among the Fastest Growing Tech Companies in North America on Deloitte’s 2018 Technology Fast 500™
33Across today announced it ranked #362 on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. 33Across grew more than 200% in the most recent…
Industry Bylines
It’s About Time: The Case for Real Attention Metrics
Programmatic advertising has a quality control problem, but it’s probably not the way you think. We have an opportunity to deliver value for all parties involved — publishers, advertisers, platforms, and of course, the users — but it requires a shift in thinking that frankly, I’m not sure the…
Industry Insights
It’s About Time: The Case for Real Attention Metrics
Programmatic advertising has a quality control problem, but it’s probably not the way you think. We have an opportunity to deliver value for all parties involved — publishers, advertisers, platforms, and of course, the users — but it requires a shift in thinking that frankly, I’m not sure the…
Product Insights
Our New Adaptor Makes Header Bidding Even Better
Here’s how our new adaptor makes Header Bidding even better. According to industry estimates, header bidding penetration in the US has surpassed 70 percent among the top 1,000 properties. Publishers have seen the benefits of increased competition…
Events
Talking Privacy and Transparency: Three Takeaways from DPS Europe
Last week, Digiday held their second European Publisher summit of the year in Barcelona to discuss the latest trends and hot topics and anoint this year’s top buzzwords. A number of influential changes are on the horizon…
Press Releases
33Across Brings Publishers More Value with New Viewable Header Bidding Solution
33Across, the attention technology company, announced the launch of its Viewable Header Bidding adapter—one of the industry’s first header bidding solutions to surface a real-time viewability signal for every impression. This new adapter will provide a direct…
Media Coverage
33Across Launches Viewable Header Bidding Adaptor
33Across , the attention technology company, announced on October 16, 2018, the launch of its Viewable Header Bidding adaptor – one of the industry’s first header bidding solutions to surface a real-time viewability signal for…
Events
Industry Leaders Sound Off on Winning the Fight for Consumer Attention
The fight for customer attention has been deceptively complex, especially across the programmatic ecosystem. Even as buyers and sellers work to clear the bar for today’s viewability standards, they’re actively planning to move beyond them. But how can…
Events
Talking Monetization: 3 Insights from the Digiday Publisher Summit
Last week, the 33Across publisher team attended the Digiday Publishing Summit in Key Biscayne. Aside from the beautiful setting, we also enjoyed meeting with publishers from across the country to discuss new opportunities and…
Events
Transparency Remains Top of Mind (and Other Key Takeaways from Cologne)
Now that some of the dust has settled from a frenzied two days in Cologne, we caught up with Yuri Burka, our Managing Director of Europe, for a download of the biggest trends and customer talking points from the 2018 DMEXCO conference.
Media Coverage
33Across launches “first open exchange with only viewable inventory”
Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard…
Media Coverage
All Viewable, All the Time: 33Across Launches AttentionX Marketplace
Imagine an open programmatic marketplace with a wealth of inventory from a variety of publishers… And it’s all in view, all the time—no need for trading platforms and DSPs to go sifting for the stuff …
Press Releases
33Across Introduces AttentionX™ to Solve the Advertising “Attention Deficit”
33Across, the leading programmatic platform provider, announced on September 21, 2018 the widespread availability of its AttentionX™, the first open exchange to deliver only viewable inventory and beyond…
Product Insights
Introducing a new kind of open exchange
We’re excited to announce the launch of AttentionX™, the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is…
Advertiser Perspectives
Making the Most of Your Programmatic Holiday Spending
With Labor Day behind us, it’s the perfect opportunity to re-examine your programmatic strategy for this year’s big holiday push. And, regardless of your specific KPIs, starting with some best practices around key fundamentals a great way…
Industry Insights
Three Things All Marketers Should Know About Their Programmatic Investment
Programmatic “in-housing” — or the trend of marketers managing their programmatic media buying directly — remains one of the industry’s hottest topics. We see this reflected in a recent…
Friday Fives
Friday Fives: Our Director, Publisher Acquisition Talks About Understanding Publisher Needs, Data, and His Favorite Vacation
Establishing and maintaining close relationships with publishers is crucial to our success at 33Across. Saajan Patel, our Director of Publisher Acquisition understands the specific needs for our publishers…
Last Week Today
Last Week Today: Spotify and Programmatic, Premium Programmatic, and Going Ads.txt-Only
What was the buzz around the office last week? Spotify’s programmatic business is growing, tips to ensure premium programmatic continues to grow, and more advertisers going ads.txt-only…
Last Week Today
Last Week Today: Addressable TV, Snapchat’s Tools, and Last-Minute Video Ads
What was the buzz around the office last week? Addressable TV expected to account for half of ad spend, Snapchat’s tools competing with Facebook, and how last-minute video ads are winning…
Last Week Today
Last Week Today: Leveraging Data Post-GDPR, Managing the Tech Stack, and Spending Big on Back-To-School
What was the buzz around the office last week? How brands must approach using data post-GDPR, how publishers can better manage their tech stack, and big spending on back-to-school data segments…
Friday Fives
Friday Fives: Our SVP of Operations and Analytics Talks Monetization, Improving Yield, and His Love Of Napa Valley
Welcome to Friday! For this edition of Friday Fives we’re chatting with our SVP of Operations and Analyics. Check out his take on publisher monetization, yield, and dreams of Napa Valley…
Last Week Today
Last Week Today: Artificial Intelligence, More Transparency in Ad Tech, and Guaranteed Programmatic Deals
What was the buzz around the office last week? What publishers and advertisers think of artificial intelligence, providing more transparency in programmatic, and how GDPR is increasing the demand for guaranteed programmatic deals…
Events
Video: The Evolving Programmatic Landscape
Amidst the hustle and bustle of meetings, panels, and receptions at Cannes Lions, we were fortunate to grab some time with a knowledgeable panel of experts for a candid conversation about the Evolving Programmatic Landscape. Moderated by Gavin Dunaway, Editorial Director of AdMonsters, our panel dove into topics such Moving Beyond Viewability and…
Industry Bylines
The Missing Conversation At Cannes: Programmatic Needs a Better Canvas
There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI and VR. But more than 80% of digital advertising spend will be programmatic this year, according to eMarketer. So in that sense the divide between creative…
Industry Insights
The Missing Conversation At Cannes: Programmatic Needs a Better Canvas
There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI and VR. But more than 80% of digital advertising spend will be programmatic this year, according to eMarketer. So in that sense the divide between creative…
Last Week Today
Last Week Today: GDPR for Small Businesses, Facebook’s New Policies, and Threats to The Duopoly
What was the buzz around the office last week? How small businesses can survive GDPR, Facebook’s new transparency policy, and how new ad tech acquisitions could threaten the duopoly….
Last Week Today
Last Week Today: Context Is Key, Programmatic and Midterm Elections, and Monetizing with Audiences
What was the buzz around the office last week? Ad tech going back to contextual targeting, what to expect programmatically during midterm elections, and how audiences can help publishers monetize…
Friday Fives
Friday Fives: Our Director of Video, Hsiao-Chi Weng On Monetizing Video, Future Trends, and Living in NYC
With the news of Instagram launching its Instagram TV, it’s pretty evident that video is the future of advertising technology. Hsiao-Chi Weng, our Director of Video Operations understands the importance…
Last Week Today
Last Week Today: Changing the Trust Conversation, Facebook Is Still Beneficial, and the AT&T and Timer Warner Merger
What was the buzz around the office last week? Revisiting trust and ad fraud, the benefits of Facebook post-data scandal, and the AT&T and Time Warner merger….
Events
Digiday Video Summit: Monetizing Video Through Interesting Times
Last Week, myself along with a few others from our UK team were lucky enough to visit a surprisingly sunny Amsterdam for Digiday’s Video Summit Europe. Publishers from throughout Europe came together…
Events
Digiday Programmatic Summit: Taking programmatic in-house, GDPR, and trust
This year’s Digiday Programmatic Summit took place in The Big Easy. The weather was hot, the drinks were cold, and the discussions were compelling. The key themes we heard at this year’s event were taking programmatic…
Friday Fives
Friday Fives: Arthur Shikhman, our VP of Platforms on GDPR, Data, and 33Across Changes
With new regulations including GDPR, the ability to forecast how these changes will affect certain industries is crucial. Our VP of Platforms, Arthur Shikhman has some …
Industry Insights
Preparing for the GDPR
On Friday, May 25th, the General Data Protection legislation (GDPR) will go into effect for all countries in the European Economic Area (EEA). The GDPR unifies consumer data privacy regulation across the EEA and sets strict standards surrounding the use and disclosure of personal data…
Publisher Perspectives
Making the Most of the Small Screen
In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of users accessing the internet on smaller screens instead of traditional desktop screens. With initiatives like the Better Ads Coalition, we have to start…
Last Week Today
Last Week Today: GDPR Budget Cuts, More Personal Connections, and Net Neutrality News
What was the buzz around the office last week? More good news about Google’s ad blocker, curated marketplaces are booming, and how…
Friday Fives
Friday Fives: Our Software Engineer Gulnara M. chats about being self-taught in code, diversity in tech, and artificial intelligence
Some of us can say that we taught ourselves how to ride a bike, or maybe even how to play an instrument. Our Software Engineer Gulnara Mirzakarimova took it up a few notches by teaching herself how to code!…
Industry Insights
3 Tips to Drive Memorial Day Campaign ROI
Summer’s unofficial start is upon us. Before you fire up the grill or hit the beach, make sure you have the right approach to add some extra sizzle to your holiday campaigns…
Friday Fives
Friday Fives: Our Director of Channel Sales on Millennial Advantages, Future Buzzwords, and Why He’s An Expert at Programmatic Sales
For this edition of Friday Fives, James explains how being a millenial has its advantages in ad tech, the best part about his job, and why he’s an “expert” with programmatic sales…
Press Releases
Executive Leadership Appointments, Triple-Digit Growth, and International Expansions
Growth Fueled by Strong Global Demand for Programmatic Platform…
Industry Bylines
Breaking The Cycle: 3 Pillars For Progress
For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant…
Industry Insights
Breaking The Cycle: 3 Pillars For Progress
For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant….
Last Week Today
Last Week Today: Ad blockers, Curated Marketplaces, and Blockchain Technology Combatting Ad Fraud
What was the buzz around the office last week? More good news about Google’s ad blocker, curated marketplaces are booming, and how…
Friday Fives
Friday Fives: Our GM of Publisher Solutions Gives Advice for Women in Tech and Reveals How She invests in Self-care
Anyone who starts their career in tech without a computer is pretty much destined for success. Anita Pollert, our general manager of publisher solutions experienced this…
Friday Fives
Friday Fives: How our Director of Programmatic Sales, Kevin Haslam Uses His Former NFL Experience to Win
What’s life in sales without a little competition? Our Director of Programmatic Sales Kevin Haslam knows this all…
Events
Digiday Publishing Summit: When Publishers Play the Long Game
Although the recent nor’easter in NYC caused some travel issues out west, the turn out for Digiday Publishing Summit was still strong in beautiful Vail, Colorado….
Friday Fives
Friday Fives: Director of Product Mgmt, Alison Connard Discusses All Things Product, and Her Last Vacation
The best products are a result of a team who knows project management well. Alison Connard, our Director of Product Management is no exception to this rule…
Friday Fives
Friday Fives: Alex R. From Our Sales Team on Programmatic Growth and How He Uses His Camera Skills
Welcome to Friday! This week we’re featuring a member of our incredible sales team, Alex Ratajczyk. Recently promoted to Channel Sales Director, Alex is responsible for servicing our demand side platforms…
Events
Digiday Publishing Summit Europe: What Publishers Can Expect In 2018
Monaco, known as the playground of the rich and famous, was the location of Digiday Publishing Summit Europe 2018. Despite being a virtual ghost town in February, hundreds of Europe’s leading publishers gathered to discuss hot industry topics and the latest trends. Here are a few of my takeaways from attending the event…
Friday Fives
Friday Fives: Engineering Tips and The Makings of an Awesome Saturdays From Sr. Software Engineer Aparna Hegde
Welcome to Friday! As with most tech companies, our engineers play a major role in our company’s success. One of our Senior Software Engineers Aparna Hegde, is no exception to that rule…
Publisher Perspectives
Successfully Monetizing in a World of Better Ads
We’re sure you’ve heard the news. Starting Thursday, February 15, Google will begin to block ads deemed intrusive by the Better Ads Coalition (CBA). After surveying over 25,000 Internet users, the CBA determined…
Media Coverage
What’s in Store for Ad Tech This Year
Eric Wheeler, CEO at 33Across, talks about what will be changing in the industry with the adoption of ads.txt and GDPR, and what publishers will be facing next….
Industry Bylines
Five Tips for Turning Cost Per Impressions into Opportunity
Now that we’re approaching the mid-way point of the first quarter, you’ve likely settled into the fact that once again Q4 and Q1 are vastly different when it comes…
Industry Insights
Forced Redirects | What You Need to Know and How to be Proactive
You’ve most likely heard about the influx of forced redirects that’s hit the industry, or ads that contain code to redirect a user to another page. Usually, this new page will have some sort of fake offer or is another malware ploy….
Friday Fives
Friday Fives: Leroy H., VP of Demand Sales Talks Sales Tactics, Data, and what He’s Been Wearing For 10 Years
Leroy Holland., serves as our VP of Demand Sales, Leroy comes from a robust ad tech background and brings a wealth of experience and expertise to 33Across…
Industry Insights
2018: Will The Ad Industry Stand The Test of Time?
Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an…
Industry Bylines
2018: Will The Ad Industry Stand The Test of Time?
Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an…
Press Releases
33Across Expands Executive Ranks
33Across today announced the appointment of Miles Dennison to the position of chief revenue officer (CRO) and the promotion of former CRO Paul Bell to general manager, Global Data Solutions…
Industry Insights
Concerned about the Better Ads Coalition? We’ve got you covered
Google announced that as of February 15th, 2018, Chrome will stop showing ads that don’t meet certain standards for quality…
Friday Fives
Friday Fives: Lauren Hollinger, Dir, Publisher Acquisition on the Duopoloy, Publisher Challenges, and Fun Times
As a publisher monetization company, our Publisher Acquisition team is committed to ensuring a smooth on-boarding process as well as manage all of our publisher relationships…
Friday Fives
Friday Fives: 2018 Predictions and More With Adam K., Our Sr Dir of Demand Development
Check out how Adam serves his clients and what he thinks brands are looking for in Q4. He also dishes on the future of ad tech, which buzzwords should retire, and which weekend day he considers to be the best…
Media Coverage
Three Steps to Regain Control Over Programmatic Advertising
Programmatic growth has skyrocketed over the past few years, accounting for $32.56 …
Events
Digiday Publishing Summit: Video, Viewability, and Ad Formats
Despite Hurricane Irma passing through prior to the event, Digiday Publishing Summit Key Biscayne had an amazing turnout…
Friday Fives
Friday Fives: Our VP of Product Blair Pecka Shares How Courage and Passion Will Get You Far
No risk, no reward – that’s the theme of this Friday Fives. Blair Pecka shares her career journey into product management and how determination and hard work led to her recent promotion to vice president of product…
Events
DMEXCO 2017: Establishing Trust and Priortizing the Customer Experience
Bratwurst, beer, and even tattoos being done onsite. Throughout the amazing experiences offered to attendees at DMEXCO 2017, ad tech and its ever growing landscape remained the constant…
Friday Fives
Friday Fives: Kaitlin Griffin Talks Teamwork, Maintaining Confidence, and Her New Passion Project
For this edition we’re featuring Kaitlin Griffin, an Account Executive on our Sales team. Having been with 33Across for over 3 years, she works closely with 33Across’ agency clients…
Friday Fives
Friday Fives: Our Principal Engineer Mike Foster on 33Across Growth, AI, and Reading NT Greek
Today we celebrate Foster Day! You may ask yourself, “What’s that?” Foster Day marks the anniversary of our longest employee Mike Foster, our Principal Engineer….
Press Releases
33Across Announces Revenue Growth Exceeding 100% and European Expansion
33Across Cites Rise in Mobile and Demand for Publisher Technology as Drivers of Global Growth, Broader Investment in Europe…
Industry Insights
Ads.txt | Be Part of the Solution
Recently, the Interactive Advertising Bureau Tech Lab launched ads.txt to help increase transparency within the programmatic ecosystem. Ads.txt gives publishers better control over their inventory and in return protects buyers against unauthorized sellers…
Friday Fives
Friday Fives: Bageshri Lagu, Gives Career Advice and Her Food Speciality
The products we create would be impossible to manage without the efforts of our product management team. For this Friday Fives the spotlight is on Bageshri Lagu, our Director of Product Management. She spilling the tea on what excites her about working for 33Across as well as her specialty dish!…
Friday Fives
Friday Fives: Amey Bordikar, VP, Engineering Talks Diversity and Netflix Binges
Ever wonder what it’s like to be an engineer at growing ad tech company? Of course you have! In this edition of Friday Fives we’re featuring Amey Bordikar, our VP of Engineering…
Publisher Perspectives
What Publishers Should Know About Google’s New Ad Blocker
Last week Google announced that in 2018 Chrome will have its own ad blocker. By the end of 2017, EMarketer expects for the use of ad blockers to increase by double-digits therefore this move should come at no surprise…
Events
Brands Feel the Heat: Takeaways from Digiday Programmatic Summit 2017
Last week in sunny Scottsdale, myself as a few other members of our sales team attended our first Digiday event- Digiday Programmatic Summit…
Publisher Perspectives
3 Ways Publishers can Monetize Micro-Moments
Gone are the days of aimlessly surfing the internet, everyone is online—all of the time. Now it’s all about capturing a user’s moments on granular levels in real-time…
Events
Digiday Programmatic Summit Europe: Tightening the ad tech ecosystem
Publishers, buyers, and ad tech partners gathered earlier this week in Dublin for Digiday Programmatic Summit Europe. Throughout the three-day event, both publishers and marketers took deep dives into the challenges surrounding the automated ad buying process. Below are a few of my takeaways…
Events
Digiday Publishing Summit: Let’s focus on Content
Publishers are at a crossroads between quality and quantity. Issues including fake news and pressure from the demand-side are keeping publishers up at night…
Friday Fives
Friday Fives: Our VP of Sales Juliana Lupinacci on Deal IDs, Trade Desks, and Drinks with Celebs
Welcome to Friday Fives! Today we’re chatting with our VP of Sales, Juliana Lupinacci. She’s spilling the deets on deal IDs, the next big thing coming to programmatic, and which celeb should pour the perfect glass of cabernet for…
Culture
33Across Celebrates Our Biggest Hackathon
Fusion of the minds creates exceptional things, especially here at 33Across. Earlier this week we held our 5th annual Hackathon…
Events
Transparency and Transformation: 3 Takeaways from Digiday Agency Summit
Transformation of the traditional agency model is happening. Last week in Nashville, top agency executives gathered to discuss where the industry is heading as well as acknowledging challenges within agency culture…
Publisher Perspectives
AMP Survey Reveals Publisher Challenges
We recently reached out to our AMP enabled publishers to understand their overall AMP experience, what they…
Events
Digiday Publishing Summit Europe: The Power of Publishers
Last week in Lisbon, leading publishers across Europe and abroad gathered for the first Digiday Publishing Summit Europe of 2017. As expected header bidding, ad blocking, and the “Google/Facebook duopoly” were amongst the dominant topics…
Industry Insights
IAB 2017: The call for Quality and Transparency
Earlier this week during Interactive Advertising Bureau’s (IAB) annual conference, attendees including myself were called on to provide a better experience across the entire ad tech ecosystem…
Publisher Perspectives
3 tips for Publishers to Monetize and Beat the Q1 Blues
Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips…
Events
33Across Takes on CES
Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get a first look at what to expect from the tech world in 2017. Team 33Across was in attendance, below are a few of our takeaways…
Company News
33Across CEO Participates in Annual First Round Capital Holiday Video
We’re well into the month of December. By this time you have been serenaded, or even tortured by at least one holiday song. Just when you thought you’ve seen it all when…
Product Releases
Programmatic In-Feed Units Now available on Desktop
33Across recently announced the launch of our Desktop In-Feed Video and Desktop In-Feed Impact ad units. With the addition of…
Events
Digiday Publishing Summit Europe: Innovation is Key
Last week, leading publishers from Europe and abroad gathered in Nice for Digiday Publishing Summit Europe.Header bidding, ad blocking, and audience building were among key topics discussed throughout the three day event…
Advertiser Perspectives
Engagement starts after 15 seconds | 33Across Time-In-View-Analysis
33Across recently conducted an analysis of online advertising performance to measure how high viewability and time-in-view impact user engagement, as defined by when a user clicked on an ad…
Publisher Perspectives
Social Media Platforms: 3 Tips on How Publishers can Win
Let’s face it. Social media platforms have become a driving force in publisher monetization. These platforms provide publishers with an opportunity to target a demographic and deliver specified content with precision…
Events
User Experience: AdWeek’s Dominate Conversation
The user must come first. Throughout the numerous sessions, afterparties and open bars this was the topic of conversation among brands…
Events
My 5 Takeaways from DMEXCO
This year’s DMEXCO event in Cologne, Germany was particular interesting. There was a heatwave in September and a huge turnout from the global digital…
Events
Digiday Publishing Summit: The Value of Connection
Great connection and thought-provoking content; these were my takeaways from last week’s Digiday Publishing Summit…
Industry Insights
6 Ways Ops Can Drive Programmatic Campaign Success – That You’re Probably Overlooking
How many times have you had a programmatic campaign not go exactly as planned?…
Product Releases
Increased Ad Viewability and Higher CPMs with Real Display Pro
Today 33Across is excited to announce the launch of our latest technology, Real Display Pro. Deploying viewable standard IAB ads in real-time, Real Display Pro is a cost-effective solution that provides more campaign efficiency…
Publisher Perspectives
33Across Now Supports HTTPS Sites
HTTP, or hypertext transfer protocol is the way a web server communicates information with browsers like Google Chrome and Safari. HTTP allows visitors to view a site and send information back to the web server…
Company News
33Across Announces Expanded Partnership with LiveRamp
33Across is excited to announce our expanded partnership with LiveRamp, the market leader in data connectivity and onboarding…
Industry Insights
4 Types of Programmatic PMPs and How to Choose Them
Since its debut in the programmatic stratosphere, private marketplaces (PMP) have been all the craze. Allowing publishers more control over their inventory and giving buyers the option to purchase premium…
Industry Insights
Health and Wellness: How to Win Programmatically
Point-of-care patient education media company AccentHeathrecently announced that they acquired PageScience, a programmatic advertising and targeting company for pharmaceutical marketers…
Industry Insights
2016 Olympics: Going For Programmatic ‘Gold’
All eyes will soon be on Rio. For over two weeks, the 2016 Summer Olympics will dominate not only television but the digital landscape as well…
Product Releases
33Across Launches New Publisher Dashboard
33Across recently announced the launch of our new publisher dashboard. Complete with innovative and exciting features, the dashboard will..
Industry Insights
The Ripple Effect Of A Market Correction
It was hard not to miss Mary Meeker’s latest Internet Trends Report, especially the section on economic growth slowing. On the one hand, the report did call out that U.S. internet advertising growth is accelerating…
Product Releases
Monetize Mobile Web Traffic Programmatically
We’re excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale…
Publisher Perspectives
What Programmatic Buyers Want from Publishers
Wondering what buyers expect from publishers is enough to keep you up at night. Impressions, viewability, and quality traffic are just the tip of the iceberg…
Publisher Perspectives
How Publishers Win With 33Across
Finding innovative ways to monetize your site and increase traffic, can seem overwhelming. With new monetization trends emerging, finding trustworthy partners that understand your site and are easy to install can be challenging…