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What’s The Key to Good Cookieless Targeting? It’s Good Measurement

Though Google pushed back its cookie deprecation deadline, the industry should continue to right itself on a path not built on third-party cookies. Since Google announced its plan, over 50 alternative identity solutions have become available in Prebid alone. While the industry is gaining strides with targeting users across Safari and other…

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Measure Identity Analytics Across Supply-Side Partners

Now that we’ve officially entered the cookie deprecation era, having the right analytics tools for your identity initiatives is more important than ever. Publishers can now get a detailed view of their supply performances across their Lexicon-enabled partner platforms with the new 33Across Analytics Module via Prebid. The module provides a better understanding of how…

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CES Review – The Ad Tech Perspective

CES 2024 did not have the usual jovial tone that you would expect from an industry event in Las Vegas. It came at a momentous time for the digital advertising industry since Google had just announced the start of third-party cookie deprecation days before the event. While the industry knew this day would come, everyone came…

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Checking in on Some 2023 Predictions

eMarketer reviews how accurate their 2023 predictions were. When revisiting whether privacy concerns would cause a panic, Sara Lebow notes that though privacy concerns played a big role in 2023 and Google remains…

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How to Scale with Alternative Identifiers

In the ever-evolving landscape of digital advertising, staying ahead of the curve is crucial for publishers. As the industry grapples with the challenges of cookie deprecation, the need for alternative identifiers becomes increasingly apparent. In a recent…

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Insights: Q2 2023 Cookieless Highlights for Retailers

In 33Across’ Q2 Programmatic Cookie Alternative Trends Report (vol. 4), we analyzed programmatic transactions on the 33Across exchange to gain insight into cookie alternative versus third-party cookie buying trends for buyers and sellers. Retailers have long benefited from programmatic advertising’s ability to activate…

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Google’s Global Legal Troubles

Admonsters covers that Google will not be extending their deadline of third-party cookies and how publishers need to test cookie alternative solutions. The article reviews ways the industry has put new initiatives in place to prepare for the 2024 deadline and…

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Cookie Alternative Spend Continues To Grow in Q1

After a challenging Q4 and the usual drop in revenue that the industry sees during the first quarter of the year, we were pleased to see continued growth in cookie alternative investment. During a time when marketers are seeking efficiency while trying to reach new audiences, unaddressable inventory checks many of these…

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Partner Spotlight | BidSwitch

BidSwitch, a neutral programmatic infrastructure layer engineered by IPONWEB, is our newest Partner Spotlight! We spoke with BidSwitch’s Cole Newman, Client Services Director to learn more about their experience in working with 33Across. Tell us a little more about…

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33Across_Advertising Report_Q42022

How Cookie Alternative Inventory Helped Salvage a Rocky Q4

Q4 2022 was challenging compared to prior years due to low consumer spending caused by inflation. Despite this, cookie alternative inventory gave advertisers greater efficiency and publishers increased incremental revenue. The 33Across Programmatic Cookie Alternative Trends Report highlights buy-side and sell-side …

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33 Spotlight: John Whitmore

We are thrilled to announce the promotion of John Whitmore to SVP, Global Business Development – Lexicon. John will lead new Lexicon partnerships across the industry, working closely with…

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Closing Out 2022: A Year of Victory for 33Across

It’s hard to believe that we are officially closing out 2022 (where did the time go?). This year has been an exciting time for 33Across as the business pivoted into an industry-leading identity solution. Being in rapid growth is a positive challenge, but we needed to make sure that…

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Retailers Cash In on Cookieless This Holiday Season

The Cyber Five (the period between Thanksgiving Day to Cyber Monday) is the most anticipated time for retailers as an influx of gift-givers cash in on the best deals of the year. With a record 196.7 million shoppers, this Cyber Weekend was especially interesting to …

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33Across Announces Strategic Partnership With NextRoll to Help Advertisers Launch and Measure Retargeting in Cookieless Environments at Scale

33Across today announced its new strategic partnership with NextRoll, a marketing technology company that enables ambitious marketers to grow their businesses. NextRoll executed an initial proof of concept with 33Across’ Lexicon in July 2022 for a select portion of retargeting campaigns. Due to Lexicon’s ability to successfully reach and…

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Advertising Cookieless CPMs | August and September 2022

In the recently produced 33Across Programmatic Cookieless Trends Report, we analyzed programmatic transactions on the 33Across exchange to gain insight into cookieless versus cookie trends for buyers and sellers during August and September 2022. From a demand perspective, our report highlights…

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Partner Spotlight | Shinez

Our newest Partner Spotlight is Shinez; a leading storytelling platform that distributes entertaining and engaging stories across social media and the open web to over 60M readers. We spoke with…

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Cookieless Spend Surpasses Cookie Spend and Cookieless Impressions Cost Less, According to 33Across Programmatic Cookieless Trends Report

33Across, a publisher technology platform designed for the open web, today announced findings from its new Programmatic Cookieless Trends Report to help publishers and programmatic buyers obtain new insights into emerging buy-side and sell-side trends for cookieless inventory on the 33Across exchange. The analysis for the 33Across Programmatic Cookieless Trends Report was conducted over…

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Optimize Cookieless Monetization this Q4

Q4 is fully underway, and publishers shouldn’t miss out on the huge revenue potential that this quarter brings. We share the tips and tricks publishers need to follow so that they get the most out of their cookieless inventory this holiday season.

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Inclusive Conversations | Hispanic in Tech

National Hispanic Heritage Month takes place each year from September 15th – October 15th, and is a time to recognize the culture and wonderful contributions of Hispanic individuals (those with roots from Spain, Mexico, the Caribbean, and Central and South America). In this latest Inclusive Conversation (a series we created to spotlight minority voices in the workplace), I spoke with our…

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The Single Biggest Thing Advertisers Need to Do this Q4

Q4 is undoubtedly the biggest programmatic revenue driver of the year. With back to back holidays comes increased consumerism, and advertisers should prepare themselves accordingly for what’s to come. If you’re an advertiser, you need to rethink your strategy of how to…

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3 Key Takeaways from the 2022 Digiday Publishing Summit

Earlier this week, I had the opportunity to attend the Digiday Publishing Summit in Miami. This year’s theme honed in on how media companies are building and adapting their business models to address and overcome the current economic climate, and niche topics of discussion included addressing…

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33Across Celebrates its Second Annual Spirit Week

Summer has come to a close and we all know what that means – students across the country have returned to the classroom. Although we’re missing having our kids at home (or maybe a little relieved), the return to school means that Spirit Week season is upon us! The kids can’t have all the fun, so last year we decided to…

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How to Monetize Beyond Third-Party Cookies

Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you will find essential tips and tricks that we’ve…

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4 Tips for Publishers: How to Navigate Away From Third-Party Cookies

Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse. With over 40 registered ID Modules in Prebid and 80-plus IDs in-market to choose from, publishers have…

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33Across’ Lexicon Identity Solution Sees 15X Year over Year Growth in Daily Cookieless Revenue for Publishers

Since its debut one year ago Lexicon has helped half of the Comscore 50 Publishers dramatically increase their unaddressable revenue. 33Across, a publisher technology platform designed for the open web, today announced the proven results of its Lexicon identity solution on its first anniversary. The vision for Lexicon is to help publishers succeed without cookies and simplify…

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Partner Spotlight | Factinate

Factinate, a website dedicated to finding and sharing interesting facts about science, history, animals, film, people, and much more, is our newest Partner Spotlight! Since deploying 33Across’ Lexicon solution, they have seen a significant boost in cookieless revenue. In this Partner Spotlight edition, you’ll get to see…

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Inclusive Conversations | AAPI in Tech

May is Asian American and Pacific Islander (AAPI) Heritage Month, which spans many regions and cultures. At 33Across, we are privileged to have many employees who are a part of the AAPI diaspora. This year, I sat down with a few of those employees for an Inclusive Conversation; a series we created this year to spotlight minority voices in the workplace. During the discussion, we spoke about…

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Partner Spotlight | DailyMail.com

We are excited to introduce our newest series, Partner Spotlight, where we highlight our wonderful partners and how we’ve helped them to armor up for the cookieless world. This edition of Partner Spotlight features DailyMail.com, one of the world’s largest English-speaking newspaper websites with more than 185m global unique browsers….

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Inclusive Conversations | Women in Tech

In honor of Women’s History Month, 33Across hosted three Inclusive Conversation panels around work-life balance, engineering, and leadership. During these discussions, a few common themes emerged from our strong, smart, and hard-working female team members…

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Inclusive Conversations | Black in Tech

Black History Month is a time to pay tribute to the contributions and struggles of African Americans. At 33Across we believe that Black excellence should be celebrated in February and all throughout the year. This February, we’ve created a space to share stories and honor Black history…

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What You Need to Know About Programmatic Cookieless Deals

Lexicon’s cookieless programmatic deals sound intriguing; especially when you think about giving your campaigns a competitive edge of reaching untouched audiences at half the price of your standard cookied deal. But you may be asking yourself – how exactly…

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