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How to Monetize Beyond Third-Party Cookies

Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you will find essential tips and tricks that we’ve…

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4 Tips for Publishers: How to Navigate Away From Third-Party Cookies

Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse. With over 40 registered ID Modules in Prebid and 80-plus IDs in-market to choose from, publishers have…

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33Across’ Lexicon Identity Solution Sees 15X Year over Year Growth in Daily Cookieless Revenue for Publishers

Since its debut one year ago Lexicon has helped half of the Comscore 50 Publishers dramatically increase their unaddressable revenue. 33Across, a publisher technology platform designed for the open web, today announced the proven results of its Lexicon identity solution on its first anniversary. The vision for Lexicon is to help publishers succeed without cookies and simplify…

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Partner Spotlight | Factinate

Factinate, a website dedicated to finding and sharing interesting facts about science, history, animals, film, people, and much more, is our newest Partner Spotlight! Since deploying 33Across’ Lexicon solution, they have seen a significant boost in cookieless revenue. In this Partner Spotlight edition, you’ll get to see…

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Inclusive Conversations | AAPI in Tech

In honor of Women’s History Month, 33Across hosted three Inclusive Conversation panels around work-life balance, engineering, and leadership. During these discussions, a few common themes emerged from our strong, smart, and hard-working female team members…

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Partner Spotlight | DailyMail.com

We are excited to introduce our newest series, Partner Spotlight, where we highlight our wonderful partners and how we’ve helped them to armor up for the cookieless world. This edition of Partner Spotlight features DailyMail.com, one of the world’s largest English-speaking newspaper websites with more than 185m global unique browsers….

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Inclusive Conversations | Women in Tech

In honor of Women’s History Month, 33Across hosted three Inclusive Conversation panels around work-life balance, engineering, and leadership. During these discussions, a few common themes emerged from our strong, smart, and hard-working female team members…

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Inclusive Conversations | Black in Tech

Black History Month is a time to pay tribute to the contributions and struggles of African Americans. At 33Across we believe that Black excellence should be celebrated in February and all throughout the year. This February, we’ve created a space to share stories and honor Black history…

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What You Need to Know About Programmatic Cookieless Deals

Lexicon’s cookieless programmatic deals sound intriguing; especially when you think about giving your campaigns a competitive edge of reaching untouched audiences at half the price of your standard cookied deal. But you may be asking yourself – how exactly…

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