Curation | 33Across

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Integrated solutions to power supply-side data activation across the open web.

Curation

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Just like the key to solving the toughest crossword puzzles, 33Across unlocks the puzzle of aligning best-in-class data and media to deliver superior performance.

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CURATION

Best-In-Class Data is Only as Effective as the Media That Activates It

Glossary's supply-side activation expertise gives your campaigns an edge and lightens your workload. Powered by Lexicon's addressable technology, Glossary makes it easy to reach audiences across digital channels without third-party cookies.

Curated
Inventory

Trusted
Data Sets

Built-in Addressability by Lexicon

Glossary's supply-side activation expertise gives your campaigns an edge and lightens your workload. Powered by Lexicon's addressable technology, Glossary makes it easy to reach audiences across digital channels without third-party cookies.

IDENTITY ENRICHMENT INCREASES SUPPLY QUALITY

Simplify Programmatic with a Single, Efficient Supply Path

Addressability

Higher addressability allows you to target, deliver, and measure ads across more devices and browsers

Audience

Universal audience application across browsers and devices allow marketers to reach their target audience at full scale across digital channels like CTV, app, and display

Match Rate

Stronger cross-platform match rates ensures segment sizes are maintained throughout the supply path

Campaign Performance

Advertisers invest smarter with new identity-enriched supply, achieving higher win rates and driving lower CPAs

Glossary activates targeting data and media across your preferred supply to cut through the clutter and optimize ad campaigns. With supply-side targeting, buyers can filter and package inventory based on campaign criteria before bids even reach the DSP, reducing workflows and media costs.

Addressability

Higher addressability allows you to target, deliver, and measure ads across more devices and browsers

Audience

Universal audience application across browsers and devices allow marketers to reach their target audience at full scale across digital channels like CTV, app, and display

Match Rate

Stronger cross-platform match rates ensures segment sizes are maintained throughout the supply path

Campaign Performance

Advertisers invest smarter with new identity-enriched supply, achieving higher win rates and driving lower CPAs

Glossary activates targeting data and media across your preferred supply to cut through the clutter and optimize ad campaigns. With supply-side targeting, buyers can filter and package inventory based on campaign criteria before bids even reach the DSP, reducing workflows and media costs.

HOW GLOSSARY BENEFITS YOUR CAMPAIGNS

Packaging High Performing PMPs, Where Every Impression, Bid, and Placement Work in Perfect Harmony

Better Economics

Bundling identity enrichment, audience segments, and media on the supply side creates more efficiency and increases your working media

Supply-Side Optimization

Your supply-side campaign manager will help you set the right filters to ensure optimal performance

Easy to Implement

Choose from one of our prepackaged segments or create your own, Glossary’s dedicated data strategist will have your campaign ready to launch within 24 hours

BUILT TO SUCCEED

Experts in Supply-Side Data Activation Across Digital Channels

DATA SIGNALS AND MACHINE LEARNING

Built from Over 300 Billion Monthly Data Signals, 33Across Uses Machine Learning and AI to Create over 1,500 B2C and B2B Segments

Identifiers

Device I️nfo

User Engagement

Content Consumption

Pattern Recognition

Predictive Modeling

Recency

Refresh

Precision Scoring

Identifier

Device Info

User Engagement

Content Consumption

Pattern Recognition

User pattern and correlation recognition

Predictive Modeling

ClusteringAlgorithm for users with similar traits predicts current interests and upcoming intent

Precision Scoring

Propensity scoring and ranked inclusion into segments

Recency

Models weight recency and frequency of activity higher

Refresh

Models refreshed weekly - users scored daily

Identifier

Device Info

User Engagement

Content Consumption

Pattern Recognition

User pattern and correlation recognition

Predictive Modeling

ClusteringAlgorithm for users with similar traits predicts current interests and upcoming intent

Precision Scoring

Propensity scoring and ranked inclusion into segments

Recency

Models weight recency and frequency of activity higher

Refresh

Models refreshed weekly - users scored daily

PREMIUM OFFLINE DATA PARTNERSHIPS

Scaled Curation with Premium Offline Data Partnerships

Offline

Leverage the same trusted data currently licensed by your organization

Partners such as:

33Across modernizes offline data and bridges the gap with AI-powered supply and content alignment

Online

Bundling offline data with advanced media alignment drives better results and smarter activation

Offline

Leverage the same trusted data currently licensed by your organization

Partners such as:

33Across modernizes offline data and bridges the gap with AI-powered supply and content alignment

Online

Bundling offline data with advanced media alignment drives better results and smarter activation

DATA SIGNALS

0 B

Monthly Cookied Users

0 M

Monthly Cookieless Users

0 B

Search Keywords

0 B

1P Publisher Signals

0

B2C/B2B Prebuilt Audience Segments

PARTNERSHIPS

Curated Deal ID Partners

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