Lexicon Case Study
Factinate is a fact website that is dedicated to finding and sharing fun facts about science, history, animals, films, people, and much more. Approximately 32% of Factinate’s programmatic inventory comes from non-cookied browsers and represents 7% of their programmatic revenue. As more demand partners began to shift their programmatic budget to newly targetable cookieless audiences, Factinate saw an opportunity to diversify their revenue by monetizing their cookieless inventory with Lexicon.
33Across’ Lexicon immediately makes 90% of a publisher’s cookieless inventory addressable, allowing buyers to recognize and bid on quality inventory at programmatic scale. Publishers gain more browser independence when they have more opportunities to monetize their full supply and curate audiences within the bounds of privacy. Using Lexicon, Factinate could immediately convert their undervalued cookieless supply into programmatic revenue without any operational lift. Lexicon gives demand partners access to quality audiences with less competition than cookied inventory, creating more efficiency and higher win rates. As more programmatic buyers tapped into cookieless inventory, Factinate saw a sizeable boost in their cookieless revenue growth.
Underdog Media turned to Lexicon from 33Across to help monetize their unaddressable inventory across existing supply-side platforms. Lexicon, makes cookie-alternative buying on the open web simple and efficient by seamlessly connecting multiple partner identifiers together across authenticated and unauthenticated traffic. Once they installed Lexicon, approximately 90% of Underdog’s unaddressable inventory became targetable by unique cookie alternative demand.
