Time-In-View Drives 16% Brand Lift
CPG Case Study
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33Across’ Impact Ads high time-in-view drove a 16% increase in brand awareness nationally for a fresh pet food start up.
Campaign time-in-view averages exceeded industry benchmarks by almost 50%
An innovative fresh pet food startup was looking to efficiently drive national brand awareness to break into a competitive category. They believed there was a correlation between an ad’s time-in-view (TIV) and its impact on media spend, awareness, and brand lift. Ultimately, superior viewability and time-in-view did have a significant impact on campaign results and efficiency. Download the case study to learn more about how this marketer focused on attention to drive results.
