Learn about cookieless programmatic trends across the top 10 advertising verticals during the first quarter of 2024 in the 33Across Programmatic Cookie Alternative Trends Report.
3X
Publishers
0%↑
Increase in Cookieless Investment YOY for Retail and Finance Advertisers
Increase in Cookieless Revenue SOV QOQ
3X
Increase in Cookieless Investment YOY for Retail and Finance Advertisers
Publishers
0%↑
Increase in Cookieless Revenue SOV QOQ
The report covers the following programmatic trends:
Cookie alternative spend vs. cookied spend by vertical
Cookie alternative vs. cookied revenue for publishers