Programmatic Cookie Alternative Trends Report

Vol. 8—Q2 2024

Vol. 8—Q2 2024

Learn about cookieless programmatic trends across the top 10 advertising verticals during the second quarter of 2024 in the33Across Programmatic Cookie Alternative Trends Report.

51%
YOY Increase

QOQ Increase
0 %↑

Cookieless SOV from Top 10 Verticals

Cookieless SOV for Travel Advertisers

51%
YOY Increase

Cookieless SOV from Top 10 Verticals

QOQ Increase
0 %↑

Cookieless SOV for Travel Advertisers

The report covers the following programmatic trends:
  • Cookie alternative spend vs. cookied spend by vertical
  • Which advertising verticals are investing in cookie alternative practices
  • Which advertising verticals are leaning into cookie alternative inventory efficiently? 
  • And much more

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