Programmatic Cookie Alternative Trends Report

Vol. 5—Q3 2023

Vol. 5—Q3 2023

Learn about cookieless programmatic trends across the top 10 advertising verticals during the third quarter of 2023 in the 33Across Programmatic Cookie Alternative Trends Report.

2X

Avg. Cookieless
SOV Increase
0 %↑

Retail & Finance Advertisers

Increase in Cookieless Investment

Auto Advertisers

Shifted more of their budget to cookieless inventory

2X

Retail & Finance Advertisers

Increase in Cookieless Investment

Avg. Cookieless
SOV Increase
0 %↑

Auto Advertisers

Shifted more of their budget to cookieless inventory

The report covers the following programmatic trends:
  • Cookie alternative spend vs. cookied spend by vertical
  • Cookie alternative CPMs vs. cookied CPMs for buyers
  • Cookie alternative vs. cookied revenue for publishers
  • And much more

See the Full Report

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