Learn about cookieless programmatic trends across the top 10 advertising verticals during the fourth quarter of 2023 in the 33Across Programmatic Cookie Alternative Trends Report.
2X
Retail Advertisers
Travel Advertisers
8%
QOQ Increase in Cookieless SOV
Travel Publishers
10%
Increase in Cookieless SOV
Increase in Cookieless SOV
2X
Retail Advertisers
Increase in Cookieless SOV
Travel Advertisers
8%
QOQ Increase in Cookieless SOV
Travel Publishers
10%
Increase in Cookieless SOV
The report covers the following programmatic trends:
Cookie alternative spend vs. cookied spend by vertical
Cookie alternative vs. cookied revenue for publishers
