Learn about cookieless programmatic trends across the top 10 advertising verticals during the fourth quarter of 2023 in the 33Across Programmatic Cookie Alternative Trends Report.
2X
Retail Advertisers
Travel Advertisers
QOQ Increase in Cookieless SOV
Travel Publishers
I️ncrease in Cookieless SOV
Increase in Cookieless SOV
2X
Retail Advertisers
I️ncrease in Cookieless SOV
Travel Advertisers
QOQ Increase in Cookieless SOV
Travel Publishers
Increase in Cookieless SOV
The report covers the following programmatic trends:
Cookie alternative spend vs. cookied spend by vertical
Cookie alternative vs. cookied revenue for publishers