Programmatic Cookieless Trends Report

VOL. 1 — SEPTEMBER 2022

The recently produced 33Across Programmatic Cookieless Trends Report uncovers emerging cookieless trends throughout 10 advertising verticals (Pharmacy/OTC, Auto, Travel, Finance, Telecom, Tech, Entertainment, Food & Drink, Insurance, and Retail) from August-September, 2022.

69%+

Food & Drink

53%

Insurance

MoM Shift in Spend from Cookie to Cookieless Inventory

Cookie Alternative SOV

69%+

Food & Drink

MoM Shift in Spend from Cookie to Cookieless Inventory

53%

Insurance

Cookie Alternative SOV

More specifically, the report delves into:

Cookieless spend vs. cookied spend by vertical
Cookieless CPMs vs. cookied CPMs for buyers
Cookieless vs. cookied revenue for publishers
And much more

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Programmatic Cookieless Trends Report

VOL. 1 — SEPTEMBER 2022

69%+

Food & Drink

Insurance

MoM Shift in Spend from Cookie to Cookieless Inventory

Cookie Alternative SOV

69%+

Food & Drink

MoM Shift in Spend from Cookie to Cookieless Inventory

Insurance

Cookie Alternative SOV

See the Full Report

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Programmatic Cookie Alternative Trends Report

VOL. 2 — Q4 2022

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