0
%
Cookieless Share-of-Voice for Travel Advertisers
0
%
Advertisers Continue to Invest in Cookie Alternative Inventory
Cyber Weekend 2024
Advertisers faced a shorter holiday season and needed an efficient way to reach their target audience across the open web. Adding cookie alternative inventory to their programmatic media budgets allowed advertisers to reach under-targeted consumers.
Travel advertisers continue to increase their cookieless investment. VRBO spent 66% of its programmatic budget on cookie alternative inventory
Cookieless win rates performed 85% better than cookied inventory
0
%
Cookieless Share-of-Voice for Travel Advertisers
Travel advertisers continue to increase their cookieless investment. VRBO spent 66% of its programmatic budget on cookie alternative inventory
0
%
Stronger Win Rates
Cookieless win rates performed 85% better than cookied inventory
Email us to Learn More
- london-support[at]33across.com
You May Also Like
Programmatic Cookie Alternative Trends Report
Vol. 9—Q3 2024
