Finance Insights: Key Consumer Trends to Guide Your Advertising Strategy

Glossary Vertical

Search interest for finance apps reached its second-highest peak in the last five years in January 20241. Meanwhile online discussions about emergency savings jumped 57%2. These trends highlight growing consumer focus on financial management and preparedness. Check out more finance consumer stats for this year.

Top Reasons for Opening a New Account

Better service and higher savings rate are the top reasons why consumers open new bank accounts4

Personal Finance Management

42% of Americans use their checking and savings accounts for managing personal finances5

Payment and Banking Preferences

57%

Primary Payment Method

57% of Americans use debit cards as their primary payment method3

78%

Banking Method Preference

78% of adults in the U.S. prefer to bank via a mobile app or website4

Tap-Into High Intent Finance Audiences with Glossary

Reach finance-savvy consumers with 33Across’ Glossary. Our platform combines data-driven targeting and omnichannel inventory to maximize your engagement.

Glossary elevates your ad strategy through expert media curation and exclusive audience segments. Leverage our cross-device targeting capabilities to gain a competitive advantage, enjoying cost-efficient CPMs and unique signals that identify high-intent finance consumers across the open web.

Want to launch impactful finance campaigns? Get in touch today, and we’ll help you connect with your ideal audience quickly and effectively.

Contact Us to Get Started

Email us to Learn More

Email us to Learn More

Search interest for finance apps reached its second-highest peak in the last five years in January 20241. Meanwhile online discussions about emergency savings jumped 57%2. These trends highlight growing consumer focus on financial management and preparedness. Check out more finance consumer stats for this year.

Top Reasons for New Account Opens

Better service and higher savings rate are the top reasons why consumers open new bank accounts4

Personal Finances Management

42% of Americans use their checking and savings accounts for managing personal finances5

Payment and Banking Preferences

57%

Primary Payment Method

57% of Americans use debit cards as their primary payment method3

78%

Banking Method Preference

78% of adults in the U.S. prefer to bank via a mobile app or website4

Tap-Into High Intent Finance Audiences with Glossary

Reach finance-savvy consumers with 33Across’ Glossary. Our platform combines data-driven targeting and omnichannel inventory to maximize your engagement.

Glossary elevates your ad strategy through expert media curation and exclusive audience segments. Leverage our cross-device targeting capabilities to gain a competitive advantage, enjoying cost-efficient CPMs and unique signals that identify high-intent finance consumers across the open web.

Want to launch impactful finance campaigns? Get in touch today, and we’ll help you connect with your ideal audience quickly and effectively.

Contact Us to Get Started

Email us to Learn More

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