Finance Insights: Key Consumer Trends to Guide Your Advertising Strategy

Search interest for finance apps reached its second-highest peak in the last five years in January 2024¹. Meanwhile online discussions about emergency savings jumped 57%². These trends highlight growing consumer focus on financial management and preparedness. Check out more finance consumer stats for this year.

Top Reasons for Opening a New Account

Better Service

Higher Savings Rate

More Convenient

Lower Interest Rate

Better service and higher savings rate are the top reasons why consumers open new bank accounts⁴

Personal Finance Management

Checking and/or Savings Account

Retirement/ Investment Account

Budget
Tracking

Self-Managed Investment Account(s)

With a Financial Planner

Other

42% of Americans use their checking and savings accounts for managing personal finances⁵

Primary Payment Method

57% of Americans use debit cards as their primary payment method³

Banking Method Preference

78% of adults in the U.S. prefer to bank via a mobile app or website⁴

Tap-Into High Intent Finance Audiences with Glossary

Reach finance-savvy consumers with 33Across’ Glossary. Our platform combines data-driven targeting and omnichannel inventory to maximize your engagement.

Glossary elevates your ad strategy through expert media curation and exclusive audience segments. Leverage our cross-device targeting capabilities to gain a competitive advantage, enjoying cost-efficient CPMs and unique signals that identify high-intent finance consumers across the open web.

Want to launch impactful finance campaigns? Get in touch today, and we’ll help you connect with your ideal audience quickly and effectively.