Evaluating Programmatic Effectiveness

Roundtable at AdWeek 2018


Industry leaders discuss what KPIs are valuable and the metrics needed to determine the success of a campaign from the agency, brand, platform, and publisher perspective.

This clip is part of Fighting for Attention video series.

Jason Barnett, VP, Client Results, Amnet Programmatic Results | Dentsu Aegis Network
Maria Breza, Sr. Director Platform Operator | Pandora
Angelina Eng, Executive Director, Marketing | Morgan Stanley
Jessica Kadden, Senior Director of Programmatic and Data Solution | Meredith
Joshua Lowcock, EVP, Chief Digital & Innovation Officer | UM Worldwide
Jana Meron, SVP Programmatic & Data Strategy | Insider, Inc.
Ethan Ross, SVP Global Digital Sales, Programmatic & Brand Partnerships | theScore
Eric Wheeler, CEO | 33Across

Gavin Dunaway, Editorial Director, AdMonsters