The Evolution of Attention Metrics

Roundtable at AdWeek 2018


Industry leaders discuss how advertising has evolved beyond basic viewability and whether they need to consider other factors to evaluate campaign effectiveness.

This clip is part of Fighting for Attention video series.

Jason Barnett, VP, Client Results, Amnet Programmatic Results | Dentsu Aegis Network
Maria Breza, Sr. Director Platform Operator | Pandora
Angelina Eng, Executive Director, Marketing | Morgan Stanley
Jessica Kadden, Senior Director of Programmatic and Data Solution | Meredith
Joshua Lowcock, EVP, Chief Digital & Innovation Officer | UM Worldwide
Jana Meron, SVP Programmatic & Data Strategy | Insider, Inc.
Ethan Ross, SVP Global Digital Sales, Programmatic & Brand Partnerships | theScore
Eric Wheeler, CEO | 33Across

Gavin Dunaway, Editorial Director, AdMonsters