Measure the impact of your open unaddressable inventory while maintaining consumer privacy
Finding an identity solution for unaddressable inventory that we can clearly measure is a key focus for DailyMail.com. Lexicon’s ability to seamlessly transform cookieless inventory into addressable inventory has been impressive. What’s more is, Lexicon has removed the challenge of technical resources and scale that occur with most identity resolution solutions.
Jeremy Gan, VP Revenue Operations, DailyMail.com
Transform your undervalued supply
into data-driven programmatic revenue without any operational lift for your display and video inventory
Unique cookieless demand-side platform integrations increase the value of your programmatic open inventory
Measurement for Identity
Toggle between cookied and non-cookied reporting views to see the impact of your addressable inventory
Ready To Turn Your Cookieless Inventory Into Programmatic Revenue?