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DSP Related
Cynopsis Media Tech Update: 33Across and MediaWallah
Cynopsis highlights the 33Across and MediaWallah strategic data partnership in their coverage of the latest measurement and data news....
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Blog
Season’s Greetings from an Addressable Future: Essential Holiday Prep
As holiday shopping kicks off earlier this season, advertisers are feeling the pressure to find new ways to reach enthusiastic buyers. Cookies are no longer the foundation of digital advertising. Today’s top shopping and content channels—including connected TV (CTV), out-of-home (OOH), gaming, and audio—don’t use cookies at all, marking a major shift in...
DSP Related
Top 5 adtech tools this week: AppsFlyer, Optimizely, 33Across, StackAdapt and Nativex
PMW names 33Across and MediaWallah partnership a top adtech tool of the week. The partnership innovates data onboarding and ID resolution for programmatic campaigns...
