AdMonsters’ Andrew Byrd takes a deep dive into the 33Across Programmatic Cookieless Report | September 2022, where he highlights the report’s key takeaways, methodology, and more. Byrd acknowledges that the report addresses key concerns for publishers.
Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth. For publishers, the major concern is whether their CPMs will tank. But, 33Across’ recent programmatic study argues quite the opposite.