Travel Insights: Key Consumer Trends to Guide Your Advertising Strategy

Glossary Vertical

Travelers are spending more than ever in 2024, reflecting changing priorities and a strong desire for meaningful experiences. Explore key traveler trends and insights for this year.
$ 0 Trillion

Total Projected Travel Spend

Spending from Travel and Tourism is set to reach an all-time high of $11.1 trillion in 2024

Snapshots of 2024 Travelers

92%

More Trips in 2024

92% of travelers expect to travel at least as much in 2024 as they did in the prior year1

39%

Increased Travel Budgets

Roughly 39% of travelers say their travel budgets in 2024 will be higher than 20232

40%

Travelers on the Web

40% of travelers use direct websites and online travel agencies2

72%

Hotels are the Top Choice

72% of travelers plan on staying in a hotel in 2024 vs. other accommodation options2

Connect with travelers ready to explore. Let 33Across’ Glossary help you engage motivated travel enthusiasts with data-driven targeting and omnichannel inventory solutions.

Glossary refines your advertising strategy by pairing sell-side media curation and proprietary audiences that allow you to drill down to niche travel segments, past bookings, intent signals, and more. Glossary’s superior addressable capabilities across devices will give your campaigns a competitive edge with efficient CPMs and unique signals capturing high-intent travelers across the open web.

Ready to get your travel campaigns up and running? Contact us, and we’ll have you engaging wanderlust consumers in no time.

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Spring is a season of renewal and revitalization, when homeowners eagerly tackle cleaning, home improvement, and gardening projects. We’ve gathered key statistics and trends driving the spring home improvement frenzy.
0%

80% of Americans plan to spring clean this year1

Spring Cleaning

79%

79% of American gardeners seek gardening advice from online sources2

Kitchen renovations and bathroom remodeling top the list as the most popular home improvement endeavors3

Home Improvement

38%+

38% of U.S. households plan on gardening more in the next year compared to the last few years

68%

Interestingly, 68% of homeowners exceeded their initial budget by at least $5000 during these projects3

Steady growth is predicted, with a projected sales value of nearly $130 billion for garden equipment and supplies and an estimated home improvement spending of $485 billion by 2024. This spring, connect with consumers ready to refresh. Let Glossary help you engage motivated shoppers with data-driven targeting and omnichannel inventory solutions.

Glossary refines your spring advertising strategy by pairing sell-side media curation and proprietary audiences that allow you to drill down to niche home improvement segments, purchase history, intent signals, and more. Glossary’s superior addressable capabilities across devices will give your spring campaigns a competitive edge with efficient CPMs and unique signals capturing high-intent shoppers across the open web.

Get started on your sell-side targeting with Glossary now!

Email us to Learn More

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Travelers are spending more than ever before in 2024. Explore key traveler trends and insights for this year.
$ 0 Trillion

Total Projected Travel Spend

Spending from Travel and Tourism is set to reach an all-time high of $11.1 trillion in 2024

More Trips in 2024

39%

Increased Travel Budgets

92% of travelers expect to travel at least as much in 2024 as they did in the prior year. A sizable 40% of respondents plan to travel more in 20241

Roughly 39% of travelers say their travel budgets in 2024 will be higher than 20232

Travelers on the Web

Hotels are the Top Choice

40% of travelers use direct websites and online travel agencies2

72% of travelers plan on staying in a hotel in 2024 while 46% of Americans plan on taking a staycation2

Email us to Learn More