Lexicon gives publishers instant addressability for their display and video inventory across major supply-side platforms, increasing its value while honoring consumer privacy preferences
Google Open Bidding (OB)
Amazon TAM Connections Marketplace
Prebid
S2S/RTB
PERFORMANCE & HIGHLIGHTS
0%
Identity Resolution
0B
Bids Enriched Per Day
0%
Increase in CPMs
MONETIZE OPEN MARKET COOKIELESS INVENTORY
How the 33Across User ID Module Increases Cookieless Performance
Increase CPMs
Higher Win Rates
More Fill Rates
Greater Bid Density
Instant Addressability
for Open Market Cookieless Inventory across SSPs
More Competition
from Cookieless Demand
More Incremental Revenue
for your unaddressable inventory
MONETIZE OPEN MARKET COOKIELESS INVENTORY
How the 33Across User ID Module Increases Cookieless Performance
