Third-party cookies continue to dominate programmatic advertising because they offer publishers and SSPs higher CPMs and fees while DSPs can easily target, segment, and measure.…

eMarketer reports on the top programmatic advertising trends of 2023. Programmatic is ushering in a new era as AI leads the conversation and third-party cookies…

Excluding cookieless inventory from traffic shaping algorithms will not give us a true indicator of what programmatic advertising will look like without...

33Across today announced that its identity resolution technology, Lexicon, enriches over 54 billion bid requests daily and is currently growing at a 42% rate every…

33Across today announced that its identity resolution technology, Lexicon, enriches over 54 billion bid requests daily and is currently growing at a 42% rate every…

The Customer Data Platform (CDP) Institute notes that cookies still drive about 75% of programmatic ad revenue according to the Programmatic Cookie Alternative report...

eMarketer's Chart of the Day features data from the 33Across Q2 Cookie Alternative Trends Report. Most verticals still rely on third-party cookies for...

As the cookie deadline nears, eMarketer analyst Evelyn Mitchell reports on how marketing teams need to think about ad measurement challenges for digital display. Marketers…

33Across today announced that it is the recipient of the “AdTech Innovation Award” in the sixth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough,…

eMarketer reports on how as third-party cookie signals begin to weaken, advertisers are adapting their measurement strategies to identity solutions. The report highlights...

MediaPost's Laurie Sullivan discusses with 33Across President, Paul Bell, how Lexicon drives the programmatic ecosystem to normalize traffic for ...

33Across today today unveiled the outcome of their strategic partnership with Underdog Media and PubMatic. By leveraging 33Across’ Lexicon and PubMatic Identity Hub’s cutting-edge capabilities,…

Admonsters covers that Google will not be extending their deadline of third-party cookies and how publishers need to test cookie alternative solutions. The article reviews…

MediaPost covers the 33Across Q1 Programmatic Cookie Alternative Trends Report. The data reveals programmatic cookie alternative pricing, and...

Google first announced that it would be terminating third-party cookies in 2019, yet marketers still aren't prepared for the approaching 2024 deadline. The article cites…

33Across President, Paul Bell, discusses why it's time to incorporate a new approach to media measurement with rising regulation requirements and third-party cookies...

Alexander Ratajczyk recently spoke with BidSwitch to share how Lexicon is tackling common concerns of DSPs and SSPs -- such as cookieless matches rates, increasing…

33Across today announced its new strategic partnership with NextRoll, a marketing technology company that enables ambitious marketers to grow their businesses. NextRoll executed an initial…

Karthik Kashyap, Assistant Editor at Spiceworks, highlights cookieless buy-side and sell-side trends from the 33Across' Programmatic Cookieless...

33Across showcases 15X growth, scale, and an expansion of its market presence one year after announcing its migration to Google Cloud. The migration of 33Across’…

In programmatic advertising, supply partners often wait 30-90+ days to get paid. That wait time can have a significant impact on their ability to grow.…

33Across' VP of Publisher Development, Lauren Williams, shares the importance of resellers to a publisher's unaddressable inventory and the different benefits it has to...

33Across was recently named a Top Payor for H1 2022 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners...

AdMonsters' Andrew Byrd takes a deep dive into the 33Across Programmatic Cookieless Report | September 2022, where he highlights the report's key takeaways, methodology, and…

33Across, a publisher technology platform designed for the open web, today announced findings from its new Programmatic Cookieless Trends Report to help publishers and programmatic…

33Across was named a Digiday Technology Awards finalist in the 'Best Monetization Platform for Publishers' category for its partnership with DailyMail.com. Using Lexicon, DailyMail.com was…

In a recently published AdExchanger article, James Hercher discusses the prevalence of the programmatic payment gap; "Marketers often don’t pay for weeks or months after…

33Across, a publisher technology platform designed for the open web, today announced that it has won the 'Best Display Advertising Platform' award in the fifth…

33Across CEO, Eric Wheeler, virtually sat down with Hélène Parker on the Programmatic Digest Podcast. They discussed the important role 33Across plays in the programmatic...

Since its debut one year ago Lexicon has helped half of the Comscore 50 Publishers dramatically increase their unaddressable revenue. 33Across, a publisher technology platform…

For as long as people have browsed the Internet, advances in ad tech have made it easier for advertisers to reach their intended audience with…

In a recent Adweek article, Matt Meyer, GM of Platforms, discusses how cookieless inventory represents an incremental revenue opportunity and a competitive advantage for ...

Digiday's Kayleigh Barber spoke with DailyMail.com's VP of Revenue Operations, Jeremy Gan, to better...

Even though cookies won't phase out until next year, there is still a need to address cookieless inventory today. In this AdExchanger article, Anthony Vargas…

Jeremy Gan, vp of revenue operations at DailyMail.com spoke to Adweek about how their cookieless revenue resulted in nearly 70% of their overall programmatic revenue…

33Across, an identity solution and platform designed for the Open Web, today announced the results of their strategic partnership with DailyMail.com. In Q1 of 2022, 69%…

33Across CEO, Eric Wheeler, comments on Adweek's coverage on a recent study by Adalytics that explored the variance in fees for publishers from...

33Across CEO, Eric Wheeler, weighs in on how Google's new initiative, Topics, tackles privacy compliance. Regardless of consumer preferences, the...

Our CEO, Eric Wheeler, shared his thoughts on what's in store for 2022 with Advertising Week. Read more how programmatic advertising shows no sign of...

CMO Australia rounded up a wide array of digital marketing predictions from across the industry to find out what’s top of mind for 2022. 33Across…

Consumers will continue to shop online instead of going into stores for the 2022 Holiday Season. Instead of focusing on inflated social channels, brands should...

Retailers can expect to see another solid holiday season with a continued focus on eCommerce and mobile shopping. Smart marketers should look to...

33Across was shortlisted in the 2021 Digiday Technology Awards for Best Cookieless Identification Technology and Best Sell-Side Programmatic Platform....

33Across was named the winner in the Outstanding Display and Programmatic Advertising Platform category in the 2021 Cynopsis Digital Model D Awards in the Ad…

33Across announced that Matt Gillis, a seasoned technology executive who led several of today's leading publisher technology companies, has joined the company's Board of Directors.…

More ad tech companies have been turning to Google Cloud to manage their computing infrastructure. 33Across believes that their partnership with...

33Across, announced the launch of Lexicon™, an identity solution created specifically to help publishers...

Google’s reset allows publishers to shift their focus onto how to transform their non-cookied inventory into a new revenue stream. Think of this new deadline…

Forbes identifies how savvy retailers will separate themselves from the competition through permission-based advertising. Here’s how...

With Google’s announcement that they will delay the end of Chrome’s third-party cookie until 2023, 33Across CEO Eric Wheeler weighs in on why publishers...

33Across takes a different approach to identity to effectively replace third-party cookies. With an embedded identity graph into...

Vox Media with its platforms Forte and Concert, makes it easier for marketers to direct more ad budgets to publishers when audience targeting becomes more…

33Across has introduced a cookieless targeting solution in an effort to help publishers and advertisers retain the value of programmatic without advertising IDs. At the…

33Across, announced the launch of Lexicon™, an identity solution created specifically to help publishers...

We’ve all had to take a huge pause in common everyday functions of life during this coronavirus pandemic: How we live and work. How our…

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic…

33Across announced a simple, self-service User Data Portal, part of a “privacy by design” centered initiative that limits data collection and makes it easier for…

33Across launched the Consumer Data Portal, which allows users to view their data and immediately take action with a simple click. Editorial Director of AdMonsters,…

As prices rise on Facebook and Instagram, D2C brands are starting to look elsewhere, from Pinterest to Snap to TV — and even to billboard…

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across...

33Across announced former Oath, now Verizon Media, Chief Marketing and Communications Officer, Allie Kline, has joined the board of directors. Kline previously served as 33Across’...

You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s…

The MarTech Interview Series with Eric Wheeler, CEO, 33Across is a fun Q&A style chat. It follows a two part format On Marketing Technology, and…

When GDPR forced our entire industry to take a closer look at how we capture, store and leverage user data, Content Marketing predictions for how…

33Across CEO, Eric Wheeler, recently joined David Bellerive, VP of Creative at the Phoenix Group, on his popular advertising podcast. Eric shared his thoughts on…

Low trust in online media quality has led to an overreliance on private marketplaces. Our CEO, Eric Wheeler, explores the benefits of pursuing "quality at…

33Across today announced the launch of Impact Header Bidding. This addition to its AttentionX exchange makes even more unique, high-viewability supply accessible to buyers and…

Every January, advertising executives start with a clean slate and new business objectives. Last year, our industry struggled with issues of quality in programmatic. We…

Our Director of Talent Acquisition, Keagon Voyce, chatted with PowerToFly about 33Across’ office vibe and the importance of our company’s core value. He also shared…

33Across founder and CEO, Eric Wheeler, joins David Szetela on the PPC Rockstars Podcast to talk about the company's history, key issues for automated advertising,…

Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of…

The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer…

33Across CEO, Eric Wheeler, was recently interviewed on the Tech Blog Writer podcast, hosted by Neil C. Hughes. In this session, Eric talks about 33Across'…

33Across, the attention technology company, announced today that it has partnered with BPA, a global assurance provider, to power its BPA Media Exchange. The BPA…

33Across positions itself as the first open exchange delivering only viewable inventory and attention-based advertising. While the biggest players in the industry like Google, The…

33Across today announced it ranked #362 on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy…

Programmatic advertising has a quality control problem, but it’s probably not the way you think. We have an opportunity to deliver value for all parties…

33Across, the attention technology company, announced the launch of its Viewable Header Bidding adapter—one of the industry's first header bidding solutions to surface a real-time…

33Across , the attention technology company, announced on October 16, 2018, the launch of its Viewable Header Bidding adaptor – one of the industry’s first…

Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature.…

Imagine an open programmatic marketplace with a wealth of inventory from a variety of publishers… And it’s all in view, all the time—no need for…

33Across, the leading programmatic platform provider, announced on September 21, 2018 the widespread availability of its AttentionX™, the first open exchange to deliver only viewable…

There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI…

Growth Fueled by Strong Global Demand for Programmatic Platform...

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB…

Eric Wheeler, CEO at 33Across, talks about what will be changing in the industry with the adoption of ads.txt and GDPR, and what publishers will…

Now that we’re approaching the mid-way point of the first quarter, you’ve likely settled into the fact that once again Q4 and Q1 are vastly…

Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it…

33Across today announced the appointment of Miles Dennison to the position of chief revenue officer (CRO) and the promotion of former CRO Paul Bell to…

Programmatic growth has skyrocketed over the past few years, accounting for $32.56 ...

33Across Cites Rise in Mobile and Demand for Publisher Technology as Drivers of Global Growth, Broader Investment in Europe...

We're well into the month of December. By this time you have been serenaded, or even tortured by at least one holiday song. Just when you…

33Across recently announced the launch of our Desktop In-Feed Video and Desktop In-Feed Impact ad units. With the addition of...

Today 33Across is excited to announce the launch of our latest technology, Real Display Pro. Deploying viewable standard IAB ads in real-time, Real Display Pro…

33Across is excited to announce our expanded partnership with LiveRamp, the market leader in data connectivity and onboarding...

33Across recently announced the launch of our new publisher dashboard. Complete with innovative and exciting features, the dashboard will..

We're excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across…