The Great Pause of 2020
We’ve all had to take a huge pause in common everyday functions of life during this coronavirus pandemic: How we live and work. How our kids learn. How we connect with customers. How we stay safe and live together in isolation. All. The. Time. Pausing, catching a breath and taking time to reflect is always…
Attention, Not Impression | Podcast
33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead….
33Across Unveils First-of-Its-Kind Consumer Data Portal to Address Consumer GDPR Rights
33Across announced a simple, self-service User Data Portal, part of a “privacy by design” centered initiative that limits data collection and makes it easier for consumers seeking to exercise their rights under the General Data Protection Regulation (GDPR)….
Portal to Privacy: 33Across on Complying With Current and Future Regulations
33Across launched the Consumer Data Portal, which allows users to view their data and immediately take action with a simple click. Editorial Director of AdMonsters, Gavin Dunaway caught up with 33Across’ Eric Wheeler to learn more about the portal and discuss the challenges of other industry privacy initiatives….
Where Should D2Cs Market Next? Try the Open Web
As prices rise on Facebook and Instagram, D2C brands are starting to look elsewhere, from Pinterest to Snap to TV — and even to billboard and print. But the best bang for their buck may be in…
Publishers and Other Creators of Premium Content are Adopting Digital Solutions With Media Exchange
In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across…
33Across Announces Appointment of Allie Kline to Board of Directors
33Across announced former Oath, now Verizon Media, Chief Marketing and Communications Officer, Allie Kline, has joined the board of directors. Kline previously served as 33Across’…
Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust
You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being…
MarTech Interview with Eric Wheeler, CEO, 33Across
The MarTech Interview Series with Eric Wheeler, CEO, 33Across is a fun Q&A style chat. It follows a two part format On Marketing Technology, and This Is How I Work.
Advanced Content Marketing: How On-Page Insights Are Bringing Power Back to The Publishers
When GDPR forced our entire industry to take a closer look at how we capture, store and leverage user data, Content Marketing predictions for how we’d move forward were dire. Nearly a year later though, there are signs that publishers’ efforts to develop…
Lessons Learned in Marketing | Podcast
33Across CEO, Eric Wheeler, recently joined David Bellerive, VP of Creative at the Phoenix Group, on his popular advertising podcast. Eric shared his thoughts on being prepared for future scenarios, the challenges posed by…
Inventory, like drinking water, is best when filtered at the source
Low trust in online media quality has led to an overreliance on private marketplaces. Our CEO, Eric Wheeler, explores the benefits of pursuing “quality at source” to clean up the open exchange ecosystem.
33Across Announces Launch of Impact Header Bidding Solution
33Across today announced the launch of Impact Header Bidding. This addition to its AttentionX exchange makes even more unique, high-viewability supply accessible to buyers and creates a powerful new monetization opportunity for…
Here’s How Ad Tech Can Thrive in a Possible Recession
Every January, advertising executives start with a clean slate and new business objectives. Last year, our industry struggled with issues of quality in programmatic. We did some solid work to elevate…
Cultivating a Culture of Belonging at 33Across
Our Director of Talent Acquisition, Keagon Voyce, chatted with PowerToFly about 33Across’ office vibe and the importance of our company’s core value. He also shared some insights …
33Across on the PPC Rockstars Podcast
33Across founder and CEO, Eric Wheeler, joins David Szetela on the PPC Rockstars Podcast to talk about the company’s history, key issues for automated advertising, and the potential impact of…
A 2019 Recession Isn’t Certain, But A Downturn Could Shake Up Ad Tech
Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. 11, 2001, most are relatively easy to spot. It’s usually a perfect storm that builds…
How Publishers and Platforms Can Put Privacy First
The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it’s clear that scrutiny around data usage and privacy…
33Across on the Tech Blog Writer Podcast
33Across CEO, Eric Wheeler, was recently interviewed on the Tech Blog Writer podcast, hosted by Neil C. Hughes. In this session, Eric talks about 33Across’ products and mission to deliver quality attention…
BPA Worldwide partners with 33Across to Power Programmatic BPA Media Exchange
33Across, the attention technology company, announced today that it has partnered with BPA, a global assurance provider, to power its BPA Media Exchange. The BPA Media Exchange is a programmatic publisher collective that offers go-to-market opportunities to its members in the form of direct access to programmatic ad buyers and …
Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising
33Across positions itself as the first open exchange delivering only viewable inventory and attention-based advertising. While the biggest players in the industry like Google, The Trade Desk and agency programmatic platforms like Xaxis scoop up the majority of the $50 billion now flowing through…
33Across Ranked Among the Fastest Growing Tech Companies in North America on Deloitte’s 2018 Technology Fast 500™
33Across today announced it ranked #362 on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. 33Across grew more than 200% in the most recent…
It’s About Time: The Case for Real Attention Metrics
Programmatic advertising has a quality control problem, but it’s probably not the way you think. We have an opportunity to deliver value for all parties involved — publishers, advertisers, platforms, and of course, the users — but it requires a shift in thinking that frankly, I’m not sure the…
33Across Brings Publishers More Value with New Viewable Header Bidding Solution
33Across, the attention technology company, announced the launch of its Viewable Header Bidding adapter—one of the industry’s first header bidding solutions to surface a real-time viewability signal for every impression. This new adapter will provide a direct…
33Across Launches Viewable Header Bidding Adaptor
33Across , the attention technology company, announced on October 16, 2018, the launch of its Viewable Header Bidding adaptor – one of the industry’s first header bidding solutions to surface a real-time viewability signal for…
33Across launches “first open exchange with only viewable inventory”
Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard…
All Viewable, All the Time: 33Across Launches AttentionX Marketplace
Imagine an open programmatic marketplace with a wealth of inventory from a variety of publishers… And it’s all in view, all the time—no need for trading platforms and DSPs to go sifting for the stuff …
33Across Introduces AttentionX™ to Solve the Advertising “Attention Deficit”
33Across, the leading programmatic platform provider, announced on September 21, 2018 the widespread availability of its AttentionX™, the first open exchange to deliver only viewable inventory and beyond…
The Missing Conversation At Cannes: Programmatic Needs a Better Canvas
There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI and VR. But more than 80% of digital advertising spend will be programmatic this year, according to eMarketer. So in that sense the divide between creative…
Executive Leadership Appointments, Triple-Digit Growth, and International Expansions
Growth Fueled by Strong Global Demand for Programmatic Platform…
Breaking The Cycle: 3 Pillars For Progress
For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant…
What’s in Store for Ad Tech This Year
Eric Wheeler, CEO at 33Across, talks about what will be changing in the industry with the adoption of ads.txt and GDPR, and what publishers will be facing next….
2018: Will The Ad Industry Stand The Test of Time?
Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an…
33Across Expands Executive Ranks
33Across today announced the appointment of Miles Dennison to the position of chief revenue officer (CRO) and the promotion of former CRO Paul Bell to general manager, Global Data Solutions…
Three Steps to Regain Control Over Programmatic Advertising
Programmatic growth has skyrocketed over the past few years, accounting for $32.56 …
33Across Announces Revenue Growth Exceeding 100% and European Expansion
33Across Cites Rise in Mobile and Demand for Publisher Technology as Drivers of Global Growth, Broader Investment in Europe…
33Across CEO Participates in Annual First Round Capital Holiday Video
We’re well into the month of December. By this time you have been serenaded, or even tortured by at least one holiday song. Just when you thought you’ve seen it all when…
Programmatic In-Feed Units Now available on Desktop
33Across recently announced the launch of our Desktop In-Feed Video and Desktop In-Feed Impact ad units. With the addition of…
Increased Ad Viewability and Higher CPMs with Real Display Pro
Today 33Across is excited to announce the launch of our latest technology, Real Display Pro. Deploying viewable standard IAB ads in real-time, Real Display Pro is a cost-effective solution that provides more campaign efficiency…
33Across Announces Expanded Partnership with LiveRamp
33Across is excited to announce our expanded partnership with LiveRamp, the market leader in data connectivity and onboarding…
33Across Launches New Publisher Dashboard
33Across recently announced the launch of our new publisher dashboard. Complete with innovative and exciting features, the dashboard will..
Monetize Mobile Web Traffic Programmatically
We’re excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale…