Admonsters covers that Google will not be extending their deadline of third-party cookies and how publishers need to test cookie alternative solutions. The article reviews ways the industry has put new initiatives in place to prepare for the 2024 deadline and covered 33Across’ Cookie Alternative report.
- The CPM across the supply chain did not falter
- Targeting cookieless inventory will nearly double campaign budgets and give access to new customers
- The investment in cookieless inventory was also increasing