As the cookieless future approaches, publishers must adopt a combination alternative identifiers to identify users and maximize ad revenue. 33Across President Paul Bell outlines the best options available for publishers.
33Across CEO Eric Wheeler shared with StreetFight his thoughts on what 2024 has in store for programmatic advertising now that the cookieless…
Third-party cookies continue to dominate programmatic advertising because they offer publishers and SSPs higher CPMs and fees while DSPs can easily target, segment, and measure. Paul Bell warns in his recent Admonsters byline, that if we do not…
Excluding cookieless inventory from traffic shaping algorithms will not give us a true indicator of what programmatic advertising will look like without…
33Across President, Paul Bell, discusses why it’s time to incorporate a new approach to media measurement with rising regulation requirements and third-party cookies…
33Across’ VP of Publisher Development, Lauren Williams, shares the importance of resellers to a publisher’s unaddressable inventory and the different benefits it has to…
In a recent Adweek article, Matt Meyer, GM of Platforms, discusses how cookieless inventory represents an incremental revenue opportunity and a competitive advantage for …
Consumers will continue to shop online instead of going into stores for the 2022 Holiday Season. Instead of focusing on inflated social channels, brands should…
Retailers can expect to see another solid holiday season with a continued focus on eCommerce and mobile shopping. Smart marketers should look to…
Google’s reset allows publishers to shift their focus onto how to transform their non-cookied inventory into a new revenue stream. Think of this new deadline extension as a…
We’ve all had to take a huge pause in common everyday functions of life during this coronavirus pandemic: How we live and work. How our kids learn. How we connect with customers. How we stay safe and live together in isolation. All. The. Time. Pausing, catching a breath and taking time to reflect is always…
As prices rise on Facebook and Instagram, D2C brands are starting to look elsewhere, from Pinterest to Snap to TV — and even to billboard and print. But the best bang for their buck may be in…
You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being…
When GDPR forced our entire industry to take a closer look at how we capture, store and leverage user data, Content Marketing predictions for how we’d move forward were dire. Nearly a year later though, there are signs that publishers’ efforts to develop…
Low trust in online media quality has led to an overreliance on private marketplaces. Our CEO, Eric Wheeler, explores the benefits of pursuing “quality at source” to clean up the open exchange ecosystem.
Every January, advertising executives start with a clean slate and new business objectives. Last year, our industry struggled with issues of quality in programmatic. We did some solid work to elevate…
Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. 11, 2001, most are relatively easy to spot. It’s usually a perfect storm that builds…
The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it’s clear that scrutiny around data usage and privacy…
Programmatic advertising has a quality control problem, but it’s probably not the way you think. We have an opportunity to deliver value for all parties involved — publishers, advertisers, platforms, and of course, the users — but it requires a shift in thinking that frankly, I’m not sure the…
There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI and VR. But more than 80% of digital advertising spend will be programmatic this year, according to eMarketer. So in that sense the divide between creative…
For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant…
Now that we’re approaching the mid-way point of the first quarter, you’ve likely settled into the fact that once again Q4 and Q1 are vastly different when it comes…
Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an…
