Developing an effective strategy for financial services brands to connect to audiences across digital channels is essential for financial marketers. Today’s fragmented digital landscape and disparities in consumer financial resilience challenge marketers when trying to scale outreach to consumers more…
Addressability and data were top of mind during CES, especially considering that third-party cookies will die out in 2025 and cookieless environments like CTV continue to explode with opportunity. Faced with signal loss, advertisers need to find ways to create…
CES 2024 did not have the usual jovial tone that you would expect from an industry event in Las Vegas. It came at a momentous time for the digital advertising industry since Google had just announced the start of third-party cookie deprecation days before the event. While the industry knew this day would come, everyone came…
In the ever-evolving landscape of digital advertising, staying ahead of the curve is crucial for publishers. As the industry grapples with the challenges of cookie deprecation, the need for alternative identifiers becomes increasingly apparent. In a recent…
Earlier this week, I had the opportunity to attend the Digiday Publishing Summit in Miami. This year’s theme honed in on how media companies are building and adapting their business models to address and overcome the current economic climate, and niche topics of discussion included addressing…
This past week the 33Across team attended Digiday Publishing Summit in Key Biscayne to connect with publishers and learn more about the challenges they face on a day to day basis in today’s digital media ecosystem. As you can see from the conference’s “Challenge Board,” today’s publishers face no…
Two threads unite the global ad industry across different languages, currencies and cultural norms: Everyone is trying to capture consumer attention, and it’s getting harder (and more expensive) to do it. Yet there’s another global dynamic in the mix that we all have to consider in this…
Cannes Lions has long provided a unique platform for perspectives from advertising and media executives from across the globe. This year was certainly no exception as its growing breadth of attendees continued to push the event beyond…
Last week, 33Across traveled to Austin to attend Digiday’s Programmatic Marketing Summit to hear from brands, agencies, and partners. Along with the warm weather, surplus of barbeque, and local beers, Austin did not disappoint with the discussions surrounding…
We recently hosted a dynamic roundtable of digital advertising leaders to discuss the industry’s fight for consumer attention, including current viewability standards and efforts to move beyond…
Digiday held their first Publisher European Summit of 2019 in Milan to discuss current and upcoming trends in digital advertising landscape for publishers. Over a two day period…
Last week were fortunate enough to host a fantastic panel of industry experts as part of our Rejuvenation Roundtable and Brunch event during CES. Since our room at the Aria was a safe distance from the …
Last week, Digiday held their second European Publisher summit of the year in Barcelona to discuss the latest trends and hot topics and anoint this year’s top buzzwords. A number of influential changes are on the horizon…
The fight for customer attention has been deceptively complex, especially across the programmatic ecosystem. Even as buyers and sellers work to clear the bar for today’s viewability standards, they’re actively planning to move beyond them. But how can…
Last week, the 33Across publisher team attended the Digiday Publishing Summit in Key Biscayne. Aside from the beautiful setting, we also enjoyed meeting with publishers from across the country to discuss new opportunities and…
Now that some of the dust has settled from a frenzied two days in Cologne, we caught up with Yuri Burka, our Managing Director of Europe, for a download of the biggest trends and customer talking points from the 2018 DMEXCO conference.
Amidst the hustle and bustle of meetings, panels, and receptions at Cannes Lions, we were fortunate to grab some time with a knowledgeable panel of experts for a candid conversation about the Evolving Programmatic Landscape. Moderated by Gavin Dunaway, Editorial Director of AdMonsters, our panel dove into topics such Moving Beyond Viewability and…
Last Week, myself along with a few others from our UK team were lucky enough to visit a surprisingly sunny Amsterdam for Digiday’s Video Summit Europe. Publishers from throughout Europe came together…
This year’s Digiday Programmatic Summit took place in The Big Easy. The weather was hot, the drinks were cold, and the discussions were compelling. The key themes we heard at this year’s event were taking programmatic…
Although the recent nor’easter in NYC caused some travel issues out west, the turn out for Digiday Publishing Summit was still strong in beautiful Vail, Colorado….
Monaco, known as the playground of the rich and famous, was the location of Digiday Publishing Summit Europe 2018. Despite being a virtual ghost town in February, hundreds of Europe’s leading publishers gathered to discuss hot industry topics and the latest trends. Here are a few of my takeaways from attending the event…
Despite Hurricane Irma passing through prior to the event, Digiday Publishing Summit Key Biscayne had an amazing turnout…
Bratwurst, beer, and even tattoos being done onsite. Throughout the amazing experiences offered to attendees at DMEXCO 2017, ad tech and its ever growing landscape remained the constant…
Last week in sunny Scottsdale, myself as a few other members of our sales team attended our first Digiday event- Digiday Programmatic Summit…
Publishers, buyers, and ad tech partners gathered earlier this week in Dublin for Digiday Programmatic Summit Europe. Throughout the three-day event, both publishers and marketers took deep dives into the challenges surrounding the automated ad buying process. Below are a few of my takeaways…
Publishers are at a crossroads between quality and quantity. Issues including fake news and pressure from the demand-side are keeping publishers up at night…
Transformation of the traditional agency model is happening. Last week in Nashville, top agency executives gathered to discuss where the industry is heading as well as acknowledging challenges within agency culture…
Last week in Lisbon, leading publishers across Europe and abroad gathered for the first Digiday Publishing Summit Europe of 2017. As expected header bidding, ad blocking, and the “Google/Facebook duopoly” were amongst the dominant topics…
Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get a first look at what to expect from the tech world in 2017. Team 33Across was in attendance, below are a few of our takeaways…
Last week, leading publishers from Europe and abroad gathered in Nice for Digiday Publishing Summit Europe.Header bidding, ad blocking, and audience building were among key topics discussed throughout the three day event…
The user must come first. Throughout the numerous sessions, afterparties and open bars this was the topic of conversation among brands…
This year’s DMEXCO event in Cologne, Germany was particular interesting. There was a heatwave in September and a huge turnout from the global digital…
Great connection and thought-provoking content; these were my takeaways from last week’s Digiday Publishing Summit…
