The Wealth Signal Revolution: Why Financial Marketers Must Abandon Demographics for Economic Reality
American household wealth just crossed $181.6 trillion in net worth, a celebratory sum, even though that wealth continues to be unequally distributed. In fact, American wealth inequality has increased to its largest gap in over 30 years. For brands, that complexity creates a real challenge. Wealth is concentrating, diversifying, and changing hands in ways that traditional consumer targeting was never built to track. For most of advertising’s existence, household income was the…
