33Across announced an exclusive partnership with Valpak, a direct marketing leader known for its trusted direct mail product, the Blue Envelope, best-in-class audiences and data signals. Through this exclusive supply-side collaboration, marketers can now activate Valpak’s new…
We’re thrilled to be part of Nexxen’s new Curated Marketplace, making curation smarter and more effective for the entire industry. Discover how this partnership is redefining intelligent curation…
33Across announces the availability of IXI Network™ financial-based targeting segments from Equifax, a global data, analytics, and technology company. The IXI Network financial-based targeting segments, which are fully anonymized, will be available across Glossary, 33Across’s proprietary supply-side data and media activation intelligence platform. For the first time on the supply-side…
Oarex named 33Across as a Top Payor for their H2 2024 list. 33Across has been mentioned multiple times in this bi-annual recognition to acknowledge programmatic demand partners who consistently…
33Across has expanded its partnership with PubMatic to integrate Lexicon’s addressability capabilities. PubMatic buyers can now target cookieless audiences across 500+ segments on PubMatic Connect, increasing programmatic scale and creating more monetization opportunities for supply partners. This collaboration enhances advertisers’ ability to reach users across cookieless environments like CTV, DOOH, and the open web.
33Across and MediaWallah have partnered to simplify data onboarding and identity resolution. This collaboration connects offline data to online identifiers and offers seamless activation across 30 programmatic platforms, eliminating costly onboarding fees and maximizing media budgets.
33Across was recently named a Top Payor for H1 2024 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners…
33Across today announced that it has been selected as winner of the “Programmatic Marketing Innovation Award” in the 7th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…
33Across today announced a new partnership with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). By integrating 33Across’ unique data capabilities with Index Exchange’s curated, premium inventory via Index Marketplaces, media buyers can…
33Across was recently named a Top Payor for H2 2023 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners…
33Across today announced findings from its latest “Q4 Programmatic Cookie Alternative Trends Report.” In creating this new report, 33Across examined programmatic transactions on its exchange to understand cookie alternative and third-party cookie trends among buyers and sellers in Q4 2023…
33Across announces Lisa Mollura’s promotion from Vice President of Marketing to Chief Marketing Officer (CMO). With nearly a decade of commitment to the company, Mollura has played an integral role in the company’s transformation, guiding the marketing and communications efforts for…
33Across today announced that its identity resolution technology, Lexicon, enriches over 54 billion bid requests daily and is currently growing at a 42% rate every quarter. This exponential growth translates to a 10X increase in addressable scale integrated across..
33Across today announced that it is the recipient of the “AdTech Innovation Award” in the sixth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…
33Across today unveiled the outcome of their strategic partnership with Underdog Media, an innovative ad monetization company serving 100% viewable ad units. By leveraging 33Across’ Lexicon, Underdog Media successfully increased…
33Across today announced its new strategic partnership with NextRoll, a marketing technology company that enables ambitious marketers to grow their businesses. NextRoll executed an initial proof of concept with 33Across’ Lexicon in July 2022 for a select portion of retargeting campaigns. Due to Lexicon’s ability to successfully reach and…
33Across showcases 15X growth, scale, and an expansion of its market presence one year after announcing its migration to Google Cloud. The migration of 33Across’ platform to Google Cloud, originally announced in August 2021, was completed in just sixty days. This makes it one of the quickest…
33Across was recently named a Top Payor for H1 2022 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners…
33Across, a publisher technology platform designed for the open web, today announced findings from its new Programmatic Cookieless Trends Report to help publishers and programmatic buyers obtain new insights into emerging buy-side and sell-side trends for cookieless inventory on the 33Across exchange. The analysis for the 33Across Programmatic Cookieless Trends Report was conducted over…
33Across was named a Digiday Technology Awards finalist in the ‘Best Monetization Platform for Publishers’ category for its partnership with DailyMail.com. Using Lexicon, DailyMail.com was able…
33Across, a publisher technology platform designed for the open web, today announced that it has won the ‘Best Display Advertising Platform’ award in the fifth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…
Since its debut one year ago Lexicon has helped half of the Comscore 50 Publishers dramatically increase their unaddressable revenue. 33Across, a publisher technology platform designed for the open web, today announced the proven results of its Lexicon identity solution on its first anniversary. The vision for Lexicon is to help publishers succeed without cookies and simplify…
For as long as people have browsed the Internet, advances in ad tech have made it easier for advertisers to reach their intended audience with ads. But that unfettered growth in targeting and data collection ultimately led to the point…
33Across, an identity solution and platform designed for the Open Web, today announced the results of their strategic partnership with DailyMail.com.
In Q1 of 2022, 69% of programmatic revenue brought by 33Across to DailyMail.com was cookieless….
33Across was shortlisted in the 2021 Digiday Technology Awards for Best Cookieless Identification Technology and Best Sell-Side Programmatic Platform….
33Across was named the winner in the Outstanding Display and Programmatic Advertising Platform category in the 2021 Cynopsis Digital Model D Awards in the Ad Tech Category. We were recognized for Lexicon, our built-in identity solution that helps…
33Across announced that Matt Gillis, a seasoned technology executive who led several of today’s leading publisher technology companies, has joined the company’s Board of Directors. Gillis will help…
33Across, announced the launch of Lexicon™, an identity solution created specifically to help publishers…
33Across, announced the launch of Lexicon™, an identity solution created specifically to help publishers…
33Across announced a simple, self-service User Data Portal, part of a “privacy by design” centered initiative that limits data collection and makes it easier for consumers seeking to exercise their rights under the General Data Protection Regulation (GDPR)….
33Across announced former Oath, now Verizon Media, Chief Marketing and Communications Officer, Allie Kline, has joined the board of directors. Kline previously served as 33Across’…
33Across today announced the launch of Impact Header Bidding. This addition to its AttentionX exchange makes even more unique, high-viewability supply accessible to buyers and creates a powerful new monetization opportunity for…
33Across, the attention technology company, announced today that it has partnered with BPA, a global assurance provider, to power its BPA Media Exchange. The BPA Media Exchange is a programmatic publisher collective that offers go-to-market opportunities to its members in the form of direct access to programmatic ad buyers and …
33Across today announced it ranked #362 on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. 33Across grew more than 200% in the most recent…
33Across, the attention technology company, announced the launch of its Viewable Header Bidding adapter—one of the industry’s first header bidding solutions to surface a real-time viewability signal for every impression. This new adapter will provide a direct…
33Across, the leading programmatic platform provider, announced on September 21, 2018 the widespread availability of its AttentionX™, the first open exchange to deliver only viewable inventory and beyond…
Growth Fueled by Strong Global Demand for Programmatic Platform…
33Across today announced the appointment of Miles Dennison to the position of chief revenue officer (CRO) and the promotion of former CRO Paul Bell to general manager, Global Data Solutions…
33Across Cites Rise in Mobile and Demand for Publisher Technology as Drivers of Global Growth, Broader Investment in Europe…
We’re well into the month of December. By this time you have been serenaded, or even tortured by at least one holiday song. Just when you thought you’ve seen it all when…
33Across recently announced the launch of our Desktop In-Feed Video and Desktop In-Feed Impact ad units. With the addition of…
Today 33Across is excited to announce the launch of our latest technology, Real Display Pro. Deploying viewable standard IAB ads in real-time, Real Display Pro is a cost-effective solution that provides more campaign efficiency…
33Across is excited to announce our expanded partnership with LiveRamp, the market leader in data connectivity and onboarding…
33Across recently announced the launch of our new publisher dashboard. Complete with innovative and exciting features, the dashboard will..
We’re excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale…
