eMarketer reports on the top programmatic advertising trends of 2023. Programmatic is ushering in a new era as AI leads the conversation and third-party cookies are due to…
The Customer Data Platform (CDP) Institute notes that cookies still drive about 75% of programmatic ad revenue according to the Programmatic Cookie Alternative report…
eMarketer’s Chart of the Day features data from the 33Across Q2 Cookie Alternative Trends Report. Most verticals still rely on third-party cookies for…
As the cookie deadline nears, eMarketer analyst Evelyn Mitchell reports on how marketing teams need to think about ad measurement challenges for digital display. Marketers need to go beyond…
eMarketer reports on how as third-party cookie signals begin to weaken, advertisers are adapting their measurement strategies to identity solutions. The report highlights…
MediaPost’s Laurie Sullivan discusses with 33Across President, Paul Bell, how Lexicon drives the programmatic ecosystem to normalize traffic for …
Admonsters covers that Google will not be extending their deadline of third-party cookies and how publishers need to test cookie alternative solutions. The article reviews ways the industry has put new initiatives in place to prepare for the 2024 deadline and…
MediaPost covers the 33Across Q1 Programmatic Cookie Alternative Trends Report. The data reveals programmatic cookie alternative pricing, and…
Google first announced that it would be terminating third-party cookies in 2019, yet marketers still aren’t prepared for the approaching 2024 deadline. The article cites that cookieless spending is growing for many advertising…
Alexander Ratajczyk recently spoke with BidSwitch to share how Lexicon is tackling common concerns of DSPs and SSPs — such as cookieless matches rates, increasing privacy regulations, and …
Karthik Kashyap, Assistant Editor at Spiceworks, highlights cookieless buy-side and sell-side trends from the 33Across’ Programmatic Cookieless…
In programmatic advertising, supply partners often wait 30-90+ days to get paid. That wait time can have a significant impact on their ability to grow. Using OAREX data, 33Across was recognized…
AdMonsters’ Andrew Byrd takes a deep dive into the 33Across Programmatic Cookieless Report | September 2022, where he highlights the report’s key takeaways, methodology, and more. Byrd acknowledges that…
In a recently published AdExchanger article, James Hercher discusses the prevalence of the programmatic payment gap; “Marketers often don’t pay for weeks or months after a campaign is served while waiting to verify…
33Across CEO, Eric Wheeler, virtually sat down with Hélène Parker on the Programmatic Digest Podcast. They discussed the important role 33Across plays in the programmatic…
Digiday’s Kayleigh Barber spoke with DailyMail.com’s VP of Revenue Operations, Jeremy Gan, to better…
Even though cookies won’t phase out until next year, there is still a need to address cookieless inventory today. In this AdExchanger article, Anthony Vargas discusses how DailyMail.com is currently…
Jeremy Gan, vp of revenue operations at DailyMail.com spoke to Adweek about how their cookieless revenue resulted in nearly 70% of their overall programmatic revenue with 33Across….
33Across CEO, Eric Wheeler, comments on Adweek’s coverage on a recent study by Adalytics that explored the variance in fees for publishers from…
33Across CEO, Eric Wheeler, weighs in on how Google’s new initiative, Topics, tackles privacy compliance. Regardless of consumer preferences, the…
Our CEO, Eric Wheeler, shared his thoughts on what’s in store for 2022 with Advertising Week. Read more how programmatic advertising shows no sign of…
CMO Australia rounded up a wide array of digital marketing predictions from across the industry to find out what’s top of mind for 2022. 33Across CEO Eric Wheeler offers…
More ad tech companies have been turning to Google Cloud to manage their computing infrastructure. 33Across believes that their partnership with…
Forbes identifies how savvy retailers will separate themselves from the competition through permission-based advertising. Here’s how…
With Google’s announcement that they will delay the end of Chrome’s third-party cookie until 2023, 33Across CEO Eric Wheeler weighs in on why publishers…
33Across takes a different approach to identity to effectively replace third-party cookies. With an embedded identity graph into…
Vox Media with its platforms Forte and Concert, makes it easier for marketers to direct more ad budgets to publishers when audience targeting becomes more fragmented post-cookies. 33Across CEO Eric Wheeler weighs in…
33Across has introduced a cookieless targeting solution in an effort to help publishers and advertisers retain the value of programmatic without advertising IDs. At the root of the cookie-free targeting…
33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead….
33Across launched the Consumer Data Portal, which allows users to view their data and immediately take action with a simple click. Editorial Director of AdMonsters, Gavin Dunaway caught up with 33Across’ Eric Wheeler to learn more about the portal and discuss the challenges of other industry privacy initiatives….
In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across…
The MarTech Interview Series with Eric Wheeler, CEO, 33Across is a fun Q&A style chat. It follows a two part format On Marketing Technology, and This Is How I Work.
33Across CEO, Eric Wheeler, recently joined David Bellerive, VP of Creative at the Phoenix Group, on his popular advertising podcast. Eric shared his thoughts on being prepared for future scenarios, the challenges posed by…
Our Director of Talent Acquisition, Keagon Voyce, chatted with PowerToFly about 33Across’ office vibe and the importance of our company’s core value. He also shared some insights …
33Across founder and CEO, Eric Wheeler, joins David Szetela on the PPC Rockstars Podcast to talk about the company’s history, key issues for automated advertising, and the potential impact of…
33Across CEO, Eric Wheeler, was recently interviewed on the Tech Blog Writer podcast, hosted by Neil C. Hughes. In this session, Eric talks about 33Across’ products and mission to deliver quality attention…
33Across positions itself as the first open exchange delivering only viewable inventory and attention-based advertising. While the biggest players in the industry like Google, The Trade Desk and agency programmatic platforms like Xaxis scoop up the majority of the $50 billion now flowing through…
33Across , the attention technology company, announced on October 16, 2018, the launch of its Viewable Header Bidding adaptor – one of the industry’s first header bidding solutions to surface a real-time viewability signal for…
Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard…
Imagine an open programmatic marketplace with a wealth of inventory from a variety of publishers… And it’s all in view, all the time—no need for trading platforms and DSPs to go sifting for the stuff …
Eric Wheeler, CEO at 33Across, talks about what will be changing in the industry with the adoption of ads.txt and GDPR, and what publishers will be facing next….
Programmatic growth has skyrocketed over the past few years, accounting for $32.56 …
