The PMW International Powerlist 2025
Performance Marketing’s International Powerlist named 33Across President, Paul Bell, “The Addressability Ace” as part of their list of 120 professionals that have had a positive impact….
Championing Change: How Women In Ad Tech Can Advocate For Equality Year-Round
Lisa Mollura, CMO of 33Across, argues that despite some progress, women remain underrepresented in ad tech. She calls for year-round advocacy through…
Cynopsis Media Tech Update: 33Across and MediaWallah
Cynopsis highlights the 33Across and MediaWallah strategic data partnership in their coverage of the latest measurement and data news….
Top 5 adtech tools this week: AppsFlyer, Optimizely, 33Across, StackAdapt and Nativex
PMW names 33Across and MediaWallah partnership a top adtech tool of the week. The partnership innovates data onboarding and ID resolution for programmatic campaigns…
A Conversation with John Whitmore of 33Across | AdTechGod™ Pod
John Whitmore, SVP of 33Across, is a guest on the AdtechGod podcast to discuss adtech’s past, AI’s future, and work-life balance. Dive into this insightful interview to hear …
Cookieless Advertising in a First-Party Data World with Eric Wheeler | Podcast
Third-party cookies are going away, presenting challenges for programmatic advertising. 33Across CEO Eric Wheeler joins MarTech podcast to discuss this fundamental shift for marketers and how…
Attention Spans are Getting (slightly) Longer on TikTok and YouTube
Despite Google’s cookie phaseout changes, retail media networks are thriving. Retailers allocated 30% of their programmatic ad spend to cookieless solutions in Q2 2024, a 173% year-over-year increase, according to 33Across.
Retail Media Networks Boom Despite Google’s Cookie Delay
Retail media networks are booming, leveraging first-party data for ad targeting, even as Google delays phasing out cookies. Inside Radio highlights 33Across’ data on retail’s rise in cookieless advertising.
Why Retail Media Networks are Surviving Despite Google not Killing Cookies
New data from 33Across, featured by Ad Age, reveals a 173% year-over-year increase in cookieless share of voice (SOV) for retail advertisers. This significant growth underscores the industry’s shift toward first-party data and privacy-conscious advertising strategies. Retailers are leading…
Early Reports Find Google’s Privacy Sandbox Isn’t Ready for Prime Time
Google’s Privacy Sandbox faces challenges as ad-tech companies report mixed results. Recent data from Criteo, Index Exchange, and NextRoll highlight concerns about revenue loss and latency issues. According to 33Across data cited in the article, over 75% of US programmatic buys still relied on…
Cookie Cravings: Industries Still Nibbling on Third-Party Data As Privacy Sandbox Looms
AdMonsters’ references 33Across’s Q1 2024 cookieless trends report, showing that the food and drink, and travel industry are the most reliant on cookies for US programmatic ad buys.
Advertisers and Publishers Grow Cookieless Share of Voice: 33Across
The Customer Data Platform Institute featured 33Across’ Q1 2024 Programmatic Trends Report, which showed that thecookieless share of voice has grown 300% year-over-year in the retail and finance industries.
Q1 2024 Update: Which Industries Still Rely on Cookies the Most
EMARKETER’s Q1 2024 update reports on findings from 33Across’ Q1 2024 Programmatic Cookie Alternative Trends Report, highlighting that the food and drink, and travel industry are the most…
Forrester: The Sell-Side Platforms Landscape, Q2 2024
33Across has been included in Forrester’s Q2 2024 report: The Sell-Side Platforms Landscape.
Guide to Google for Marketers and Advertisers
Explore Google’s evolution, business units, and key trends in this comprehensive guide, empowering marketers and advertisers to strategically navigate and capitalize on the dynamic…
How Marketers Can Advance Personalized Marketing Across the Digital Advertising Ecosystem
Nielsen highlights the need for audience data and measurement solutions to navigate the complexities of these evolving environments as marketers aim to leverage technology for building meaningful relationships with consumers.
Cookieless Share of Voice More Than Doubles YoY for Retail Advertisers
The Customer Data Platform Institute featured 33Across’ Q4 2023 Programmatic Trends Report, which showed a 9% quarterly increase in investment in cookie alternatives on its ad exchange. Retail advertisers allocated…
Advertisers Still Too Reliant On Third-Party Cookies For Programmatic, Study Finds
Mediapost reports on findings from 33Across’ Q4 Programmatic Cookie Alternative Trends Report that examines transactions on its exchange to better understand third-party cookie and alternative trends among buyers and sellers in Q4 2023.
How Marketers Should Approach Programmatic Advertising | Podcast (Part 2)
Third-party cookies are going away, leaving marketers wondering how to effectively target audiences in programmatic advertising without them. In part two of the MarTech podcast, 33Across CEO Eric Wheeler outlines strategies to drive…
Preparing For A Cookie-Less World | Podcast (Part 1)
Third-party cookies are going away, presenting challenges for programmatic advertising. 33Across CEO Eric Wheeler joins MarTech podcast to discuss this fundamental shift for marketers and how…
Media Briefing: Ad Buyers Say it’s Still Too Early for Them to Pick Which Alternative IDs to Prioritize
Programmatic buyers state that money is not moving toward alternative identifiers. Sincera’s Ian Meyers points out that there has been steady growth for established…
Google and the Trade Desk’s Post-Cookie Battle—Why Ad Tech Companies are Taking Sides
Ad Age takes a look into the post-cookie conflict between Google and The Trade Desk and how ad tech companies are siding. Garett Sloane spoke with 33Across President, Paul Bell, to gain perspective on how this affects ad tech companies.
How Generative AI Could Solve the Cookie Deprecation Puzzle in 2024
Marketing Dive looks at how marketers could use artificial intelligence to track and target users now that Google’s cookie deprecation plan is in motion. 33Across President, Paul Bell comments that marketers need to…
Google’s Cookie Kill Off Finally Begins: 12 Marketing Experts on “Distorting Metrics” and Quitting the Data “Obsession”
For 1% of global Chrome users, Tracking Protection will be activated, marking the first in a series of major steps toward third-party cookie deprecation this year. Performance Marketing World rounded up…
Google Finally Pulls the Trigger on Third-Party Tracking Cookies
Now that Google put its cookie deprecation plan in motion, how will it impact digital advertising as a whole and what can we expect to see? 33Across President, Paul Bell, weighs in on what needs to be done for success.
Google Chrome’s Cookie Phase-Out: What You Need to Know
With Google slated to remove third-party cookies from 1% of Chrome users on Jan. 4th, Lucinda Southern takes a pulse on how prepared the industry is and learns what we can expect from leaders like 33Across CEO Eric Wheeler.
Cookie Price Inflation On The Way
Laurie Sullivan from MediaPost spoke with 33Across CEO, Eric Wheeler, to discuss the effects of pricing and measurement now that cookie…
Checking in on Some 2023 Predictions
eMarketer reviews how accurate their 2023 predictions were. When revisiting whether privacy concerns would cause a panic, Sara Lebow notes that though privacy concerns played a big role in 2023 and Google remains…
3 Ways Advertisers Can Prepare for Google’s 2024 Cookie Deprecation Deadline
While the third-party cookies are slated to be deprecated the majority of programmatic ad spend is being put toward cookied inventory across verticals as cited in the…
Programmatic Ad Spend Has Gotten More Diverse and Mobile-Dominated
eMarketer features data from the 33Across Q3 Cookie Alternative Trends Report in their Chart of the Day. Even though third-party cookies will…
eMarketer: Programmatic Advertising Trends Q4 2023
eMarketer reports on the top programmatic advertising trends of 2023. Programmatic is ushering in a new era as AI leads the conversation and third-party cookies are due to…
Marketers Show Little Progress in Prepping for Post-Cookie World: 33across Analysis
The Customer Data Platform (CDP) Institute notes that cookies still drive about 75% of programmatic ad revenue according to the Programmatic Cookie Alternative report…
Most US Industries Have Not Yet Embraced Cookie Alternatives for Programmatic Buying
eMarketer’s Chart of the Day features data from the 33Across Q2 Cookie Alternative Trends Report. Most verticals still rely on third-party cookies for…
Post-Cookie Preparation Lags Due to Deprecation Delays and Slow Adoption of New Tools
As the cookie deadline nears, eMarketer analyst Evelyn Mitchell reports on how marketing teams need to think about ad measurement challenges for digital display. Marketers need to go beyond…
eMarketer: Ad Measurement Trends H2 2023
eMarketer reports on how as third-party cookie signals begin to weaken, advertisers are adapting their measurement strategies to identity solutions. The report highlights…
Underdog Media Monetized Unaddressable Ad Supply With 33Across Lexicon
MediaPost’s Laurie Sullivan discusses with 33Across President, Paul Bell, how Lexicon drives the programmatic ecosystem to normalize traffic for …
Google’s Global Legal Troubles
Admonsters covers that Google will not be extending their deadline of third-party cookies and how publishers need to test cookie alternative solutions. The article reviews ways the industry has put new initiatives in place to prepare for the 2024 deadline and…
Data Reveals Programmatic Cookie Alternative Pricing, Impressions
MediaPost covers the 33Across Q1 Programmatic Cookie Alternative Trends Report. The data reveals programmatic cookie alternative pricing, and…
Marketers Are Clueless About Post-Cookie Solutions
Google first announced that it would be terminating third-party cookies in 2019, yet marketers still aren’t prepared for the approaching 2024 deadline. The article cites that cookieless spending is growing for many advertising…
BidSwitch Supply-Side Spotlight: 33Across
Alexander Ratajczyk recently spoke with BidSwitch to share how Lexicon is tackling common concerns of DSPs and SSPs — such as cookieless matches rates, increasing privacy regulations, and …
Cookie to Cookieless: The Latest Trend in Ad Buying?
Karthik Kashyap, Assistant Editor at Spiceworks, highlights cookieless buy-side and sell-side trends from the 33Across’ Programmatic Cookieless…
Amazon, Xandr, and 33Across Among OAREX’s Top Programmatic Payors for First Half of 2022
In programmatic advertising, supply partners often wait 30-90+ days to get paid. That wait time can have a significant impact on their ability to grow. Using OAREX data, 33Across was recognized…
33Across Programmatic Trend Report: Investing in a Cookieless Future
AdMonsters’ Andrew Byrd takes a deep dive into the 33Across Programmatic Cookieless Report | September 2022, where he highlights the report’s key takeaways, methodology, and more. Byrd acknowledges that…
Late Ad Payments Creep Back Up, But It’s Not The 2020 Crisis All Over Again
In a recently published AdExchanger article, James Hercher discusses the prevalence of the programmatic payment gap; “Marketers often don’t pay for weeks or months after a campaign is served while waiting to verify…
Identity Solutions and the Current State of the Programmatic Industry | Podcast
33Across CEO, Eric Wheeler, virtually sat down with Hélène Parker on the Programmatic Digest Podcast. They discussed the important role 33Across plays in the programmatic…
Media Briefing: With the Looming Cookie Apocalypse, ‘Fully Prepared’ Publishers are Going it Alone, While Others Want to Band Together
Digiday’s Kayleigh Barber spoke with DailyMail.com’s VP of Revenue Operations, Jeremy Gan, to better…
Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution
Even though cookies won’t phase out until next year, there is still a need to address cookieless inventory today. In this AdExchanger article, Anthony Vargas discusses how DailyMail.com is currently…
DailyMail.com Grows Revenue From Cookieless Inventory
Jeremy Gan, vp of revenue operations at DailyMail.com spoke to Adweek about how their cookieless revenue resulted in nearly 70% of their overall programmatic revenue with 33Across….
Another Study Shows How Drastically Publisher Revenue Is Being Swallowed by Ad-Tech Fees
33Across CEO, Eric Wheeler, comments on Adweek’s coverage on a recent study by Adalytics that explored the variance in fees for publishers from…
Google’s FLoC 2.0, Topics, Trade Effectiveness for Privacy Compliance
33Across CEO, Eric Wheeler, weighs in on how Google’s new initiative, Topics, tackles privacy compliance. Regardless of consumer preferences, the…
What 2022 Has In Store for Programmatic
Our CEO, Eric Wheeler, shared his thoughts on what’s in store for 2022 with Advertising Week. Read more how programmatic advertising shows no sign of…
19 Digital Marketing Predictions for 2022
CMO Australia rounded up a wide array of digital marketing predictions from across the industry to find out what’s top of mind for 2022. 33Across CEO Eric Wheeler offers…
Why Google Cloud is Attracting Ad Tech Companies
More ad tech companies have been turning to Google Cloud to manage their computing infrastructure. 33Across believes that their partnership with…
Permission-Based Advertising Is The New Click-And-Collect
Forbes identifies how savvy retailers will separate themselves from the competition through permission-based advertising. Here’s how…
Crumbling Cookies and a Rotten Apple: A Rock and a Hard Place for Pubs
With Google’s announcement that they will delay the end of Chrome’s third-party cookie until 2023, 33Across CEO Eric Wheeler weighs in on why publishers…
33Across Has a Supply Side Plan to Make Unauthenticated Traffic Addressable
33Across takes a different approach to identity to effectively replace third-party cookies. With an embedded identity graph into…
With the Cookie Crunch Nearing, Vox Media Flexes Its First-Party Muscle
Vox Media with its platforms Forte and Concert, makes it easier for marketers to direct more ad budgets to publishers when audience targeting becomes more fragmented post-cookies. 33Across CEO Eric Wheeler weighs in…
33Across Throws Itself Into Cookieless Targeting
33Across has introduced a cookieless targeting solution in an effort to help publishers and advertisers retain the value of programmatic without advertising IDs. At the root of the cookie-free targeting…
Attention, Not Impression | Podcast
33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead….
Portal to Privacy: 33Across on Complying With Current and Future Regulations
33Across launched the Consumer Data Portal, which allows users to view their data and immediately take action with a simple click. Editorial Director of AdMonsters, Gavin Dunaway caught up with 33Across’ Eric Wheeler to learn more about the portal and discuss the challenges of other industry privacy initiatives….
Publishers and Other Creators of Premium Content are Adopting Digital Solutions With Media Exchange
In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across…
MarTech Interview with Eric Wheeler, CEO, 33Across
The MarTech Interview Series with Eric Wheeler, CEO, 33Across is a fun Q&A style chat. It follows a two part format On Marketing Technology, and This Is How I Work.
Lessons Learned in Marketing | Podcast
33Across CEO, Eric Wheeler, recently joined David Bellerive, VP of Creative at the Phoenix Group, on his popular advertising podcast. Eric shared his thoughts on being prepared for future scenarios, the challenges posed by…
Cultivating a Culture of Belonging at 33Across
Our Director of Talent Acquisition, Keagon Voyce, chatted with PowerToFly about 33Across’ office vibe and the importance of our company’s core value. He also shared some insights …
33Across on the PPC Rockstars Podcast
33Across founder and CEO, Eric Wheeler, joins David Szetela on the PPC Rockstars Podcast to talk about the company’s history, key issues for automated advertising, and the potential impact of…
33Across on the Tech Blog Writer Podcast
33Across CEO, Eric Wheeler, was recently interviewed on the Tech Blog Writer podcast, hosted by Neil C. Hughes. In this session, Eric talks about 33Across’ products and mission to deliver quality attention…
Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising
33Across positions itself as the first open exchange delivering only viewable inventory and attention-based advertising. While the biggest players in the industry like Google, The Trade Desk and agency programmatic platforms like Xaxis scoop up the majority of the $50 billion now flowing through…
33Across Launches Viewable Header Bidding Adaptor
33Across , the attention technology company, announced on October 16, 2018, the launch of its Viewable Header Bidding adaptor – one of the industry’s first header bidding solutions to surface a real-time viewability signal for…
33Across launches “first open exchange with only viewable inventory”
Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard…
All Viewable, All the Time: 33Across Launches AttentionX Marketplace
Imagine an open programmatic marketplace with a wealth of inventory from a variety of publishers… And it’s all in view, all the time—no need for trading platforms and DSPs to go sifting for the stuff …
What’s in Store for Ad Tech This Year
Eric Wheeler, CEO at 33Across, talks about what will be changing in the industry with the adoption of ads.txt and GDPR, and what publishers will be facing next….
Three Steps to Regain Control Over Programmatic Advertising
Programmatic growth has skyrocketed over the past few years, accounting for $32.56 …
