Media Briefing: With the Looming Cookie Apocalypse, ‘Fully Prepared’ Publishers are Going it Alone, While Others Want to Band Together


Digiday‘s Kayleigh Barber spoke with‘s VP of Revenue Operations, Jeremy Gan, to better understand how the publisher uses 33Across to monetize its cookieless audience. Also, publishers like The New York Times and The Atlantic weigh in how prepared they are for the cookie apocalypse.

“The goal for every publisher [will] eventually be deterministic, [which] is creating that one-to-one relationship with the end reader” – Jeremy Gan, VP of Revenue Operations,

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