Cookieless Share of Voice More Than Doubles YoY for Retail Advertisers

The Customer Data Platform Institute featured 33Across’ Q4 2023 Programmatic Trends Report, which showed a 9% quarterly increase in investment in cookie alternatives on its ad exchange. Retail advertisers allocated 26% of their budget to cookie alternatives, more than double from a year ago.

Download the Vol.6—Q4 2023 report here.

Read the full CDP Institute newsletter here.