Cynopsis Media Tech Update: 33Across and MediaWallah
Cynopsis highlights the 33Across and MediaWallah strategic data partnership in their coverage of the latest measurement and data news….
33Across has over 15 years of experience building identity resolution technology, programmatic monetization, and audience segmentation through big data and a global first-party publisher foundation. Future-proofing the industry’s addressable infrastructure, 33Across provides direct access to critical signals that power privacy-safe programmatic transactions for supply-side platforms, demand-side platforms, publishers, data companies, agencies, and everything in between.
Our code on 800,000 sites combined with our scaled supply-side platform gives us the largest addressable footprint
Integrating with Lexicon gives our partners access to an addressable infrastructure across the ecosystem without investing in months of development
Our direct publisher integrations and ad tech partnerships increase your scale and make onboarding a breeze
Consumers and publishers can manage their preferences in a rapidly changing regulatory environment
Cynopsis highlights the 33Across and MediaWallah strategic data partnership in their coverage of the latest measurement and data news….
As holiday shopping kicks off earlier this season, advertisers are feeling the pressure to find new ways to reach enthusiastic buyers. Cookies are no longer the foundation of digital advertising. Today’s top shopping and content channels—including connected TV (CTV), out-of-home (OOH), gaming, and audio—don’t use cookies at all, marking a major shift in…
PMW names 33Across and MediaWallah partnership a top adtech tool of the week. The partnership innovates data onboarding and ID resolution for programmatic campaigns…
Cynopsis highlights the 33Across and MediaWallah strategic data partnership in their coverage of the latest measurement and data news….
As holiday shopping kicks off earlier this season, advertisers are feeling the pressure to find new ways to reach enthusiastic buyers. Cookies are no longer the foundation of digital advertising. Today’s top shopping and content channels—including connected TV (CTV), out-of-home (OOH), gaming, and audio—don’t use cookies at all, marking a major shift in…
PMW names 33Across and MediaWallah partnership a top adtech tool of the week. The partnership innovates data onboarding and ID resolution for programmatic campaigns…