
The World Cup Curation Hat Trick: Publishers, Programmatic, and Supply-Side Curation
This summer, The World Cup returns to the United States for the first time in 32 years. While the ‘94 World Cup featured a US team on the rise and a dream final between Italy and Brazil, US soccer fandom was in its infancy then. In 2026, the average American is much more informed about the global game, thanks to global distribution rights for the…


























