Introducing
LEXICONTM
An integrated technology that bridges the gap between cookies and authentication
WHO WE ARE
A Publisher Platform Designed for the Open Internet
33Across builds technology for publishers to increase the value of their inventory and safely monetize it for the open internet within the bounds of privacy. Our supply-side platform allows publishers to transition to a cookieless world with unified addressability, curated audiences, and monetization.
STATE OF INDUSTRY
Gain Independence With Open Web Monetization Beyond the Cookie
It’s time to leave the cookie behind and flip the switch on unaddressable inventory
What Makes 33Across Different
1
Making the Unaddressable Addressable
Instant addressability for 90% of publisher inventory
2
Engaged
Audiences
Increase the value of unaddressable inventory and identify new customers
3
No New
(ad) Taxes
Removing ID and data fees from the supply chain increases publisher revenue and working media budgets
The cookieless future, is one of our biggest challenges and 33Across’ Lexicon solution to monetizing unaddressable traffic could be an industry gamechanger. Beyond the potential revenue it brings, we are thrilled that it eliminates the need for any backend heavy lifting.
— Amanda Gomez, VP of Revenue Ops
Platforms that can more effectively connect buyers with quality inventory and an engaged audience are in a position to create a true win-win for publishers and advertisers.
— Chris Mayland, VP of Consumer Markets
33Across Lexicon’s built-in addressability and audience capabilities drive innovation as the industry moves toward a cookie-less future, which ties to our commitments and vision for effective digital media supply chain.
— Anudit Vikram, Chief Product Officer
Ready to Unlock the Cookieless World?
Publisher and Demand Partnerships
Recent News
Media Briefing: With the Looming Cookie Apocalypse, ‘Fully Prepared’ Publishers are Going it Alone, While Others Want to Band Together
Digiday's Kayleigh Barber spoke with DailyMail.com's VP of Revenue Operations, Jeremy Gan, to better...
Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution
Even though cookies won't phase out until next year, there is still a need to address cookieless inventory today. In this AdExchanger article, Anthony Vargas…
DailyMail.com Grows Revenue From Cookieless Inventory
Jeremy Gan, vp of revenue operations at DailyMail.com spoke to Adweek about how their cookieless revenue resulted in nearly 70% of their overall programmatic revenue…
