The Complete Guide to a Cookieless World
What are cookies and what do they do? Learn about the phase out of third-party cookies and what it means for SSPs, DSPs, and consumers going forward…
ADDRESSABLE INFRASTRUCTURE FOR THE OPEN WEB
Who We Are
At 33Across, our goal is to make the open web work without cookies in a way that is simple and fair for publishers. Lexicon makes inventory easily addressable across all browsers for publishers, SSPs, DSPs, and data companies.
Why 33Across
Global Addressable Footprint
Our code on 800,000 sites combined with our scaled supply-side platform gives us the largest addressable footprint
Seamless Platform Integration
Integrating with Lexicon gives our partners access to an addressable infrastructure across the ecosystem without investing in months of development
Partnerships
Our direct publisher integrations and ad tech partnerships increase your scale and make onboarding a breeze
Privacy by Design
Consumers and publishers can manage their preferences in a rapidly changing regulatory environment
Scale for the open internet
100
K+
Integrated Global Publishers
0
B+
Global Users
0
%
Identity Resolution
0
%
Average Match Rate
100
B
Monthly Traffic
Ready to Solve the Cookieless Puzzle?
Of all the cookieless solutions we have tested, Lexicon is the only solution that has led to a substantial revenue lift across our unaddressable inventory. If we could utilize this technology across all of our supply-side platforms, we would be in a much better place to prepare for the end of third-party cookies.
Our focus has been to drive loyal audiences to our suite of web properties; however, we’ve begun to see our cookieless outpace our cookied inventory due to an influx of traffic from embedded and non-cookied browsers. Lexicon has proven integral to transforming our cookieless supply into programmatic revenue without any technical lift.
We immediately saw an impressive increase in our cookieless revenue once we deployed 33Across’ Lexicon. What makes Lexicon unique from other identity solutions are the insights into the revenue impact of our unaddressable supply. As we navigate a complex time, we appreciate the team’s knowledge and transparency on how to optimize our cookieless performance.
Publishers Clearing House
Lexicon has immediately proven how cookieless inventory can be a major revenue driver for us. The Arena Group has seen a massive improvement in unaddressable revenue with higher fill and CPMs. Unaddressable revenue has become a large part of our monetization strategy with 33Across, helping us seamlessly navigate the complexities of cookieless monetization.
The Arena Group
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Next
solutions
LEXICON FOR
Publishers
Seamless monetize cookieless inventory via the programmatic open and deals
LEXICON FOR
Demand-Side Platforms
Make your bidder browser agnostic to access high-performing cookieless supply
LEXICON FOR
Data Companies
Enable the creation and portability of cookieless data while maintaining consumer privacy
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The Complete Guide to a Cookieless World
What are cookies and what do they do? Learn about the phase out of third-party cookies and what it means for SSPs, DSPs, and consumers going forward…
The Single Biggest Thing Advertisers Need to Do this Q4
Q4 is undoubtedly the biggest programmatic revenue driver of the year. With back to back holidays comes increased consumerism, and advertisers should prepare themselves accordingly for what’s to come. If you’re an advertiser, you need to rethink your strategy of how to…
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