This byline from Paul Bell, President at 33Across, offers a deeper look at how financial marketers can move beyond basic household income targeting in favor of real economic signals….
Targeting high-net-worth individuals has always presented unique challenges for advertisers. These audiences are privacy-conscious, found across multiple screens, and difficult to reach at scale. Supply-side curation pre-selects inventory based on audience characteristics and contextual relevance before bids reach a demand-side platform (DSP). The result is…
33Across announces that Isaac Schechtman has joined the company as Chief Product Officer (CPO). In this role, Schechtman will lead product strategy and execution across the company as 33Across continues to expand its data-driven solutions for advertisers and publishers. Schechtman joins 33Across as the digital advertising industry continues to evolve toward AI-powered…
This byline from Paul Bell, President at 33Across, offers a deeper look at how financial marketers can move beyond basic household income targeting in favor of real economic signals….
Targeting high-net-worth individuals has always presented unique challenges for advertisers. These audiences are privacy-conscious, found across multiple screens, and difficult to reach at scale. Supply-side curation pre-selects inventory based on audience characteristics and contextual relevance before bids reach a demand-side platform (DSP). The result is…
33Across announces that Isaac Schechtman has joined the company as Chief Product Officer (CPO). In this role, Schechtman will lead product strategy and execution across the company as 33Across continues to expand its data-driven solutions for advertisers and publishers. Schechtman joins 33Across as the digital advertising industry continues to evolve toward AI-powered…
