Late Ad Payments Creep Back Up, But It’s Not The 2020 Crisis All Over Again

 

In a recently published AdExchanger article, James Hercher discusses the prevalence of the programmatic payment gap; “Marketers often don’t pay for weeks or months after a campaign is served while waiting to verify that their ads were served properly and against acceptable content. Publishers and ad vendors, meanwhile, wallow in low cash flow.” – James Hercher, Senior Editor, AdExchanger.

Although late payments are common, Hercher acknowledges that 33Across, alongside five other companies, has not made a late payment in 2022.

Read the full article here.

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