In a recently published AdExchanger article, James Hercher discusses the prevalence of the programmatic payment gap; “Marketers often don’t pay for weeks or months after a campaign is served while waiting to verify that their ads were served properly and against acceptable content. Publishers and ad vendors, meanwhile, wallow in low cash flow.” – James Hercher, Senior Editor, AdExchanger.
Although late payments are common, Hercher acknowledges that 33Across, alongside five other companies, has not made a late payment in 2022.
Read the full article here.
