Learn about cookieless programmatic trends across the top 10 advertising verticals during the second quarter of 2023 in the 33Across Programmatic Cookie Alternative Trends Report.
77%
Retail Advertisers
0%↑
Avg. Cookieless SOV Increase
Increase in Cookieless Investment
For the largest programmatic spenders Retail, Telecom, and Finance
Increase in Cookieless Investment
0%↑
Avg. Cookieless SOV Increase
For the largest programmatic spenders Retail, Telecom, and Finance
The report covers the following programmatic trends:
Cookie alternative spend vs. cookied spend by vertical
Cookie alternative CPMs vs. cookied CPMs for buyers
Cookie alternative vs. cookied revenue for publishers