+77%
Retailers increased their investment
in cookieless inventory by 77%
3 Cookieless Observations For Retailers in Q2
Q2 2023
Retailers are expanding their messaging strategy to cookieless audiences, giving them a way to reach new customers at lower CPMs than third-party cookies. Future-proofing their programmatic strategy ahead of Google’s removal of third-party cookies offers greater efficiency and gives retailers an additional way to reach customers.
Retailers increased their investment
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