Programmatic Cookie Alternative Trends Report

Vol. 5—Q3 2023

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Vol. 5—Q3 2023

Learn about cookieless programmatic trends across the top 10 advertising verticals during the third quarter of 2023 in the 33Across Programmatic Cookie Alternative Trends Report.

2X

0 %↑
Avg. Cookieless
SOV Increase

Retail & Finance Advertisers

Increase in Cookieless Investment

Auto Advertisers

Shifted more of their budget to cookieless inventory

2X

Retail & Finance Advertisers

Increase in Cookieless Investment

0 %↑
Avg. Cookieless
SOV Increase

Auto Advertisers

Shifted more of their budget to cookieless inventory

The report covers the following programmatic trends:
  • Cookie alternative spend vs. cookied spend by vertical
  • Cookie alternative CPMs vs. cookied CPMs for buyers
  • Cookie alternative vs. cookied revenue for publishers
  • And much more

See the Full Report

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