Programmatic Cookie Alternative Trends Report

Vol. 6—Q4 2023

Vol. 6—Q4 2023

Learn about cookieless programmatic trends across the top 10 advertising verticals during the fourth quarter of 2023 in the 33Across Programmatic Cookie Alternative Trends Report.

2X

Retail Advertisers

Travel Advertisers

QOQ Increase in Cookieless SOV

Travel Publishers

I️ncrease in Cookieless SOV

Increase in Cookieless SOV

2X

Retail Advertisers

I️ncrease in Cookieless SOV ​

Travel Advertisers

QOQ Increase in Cookieless SOV

Travel Publishers

Increase in Cookieless SOV​

The report covers the following programmatic trends:
  • Cookie alternative spend vs. cookied spend by vertical
  • Cookie alternative vs. cookied revenue for publishers
  • And much more

See the Full Report

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