Holiday Retail Insights: Key Consumer Trends to Guide Your Holiday Advertising Strategy

Glossary Vertical

Consumers plan early for holiday shopping, with some starting as early as August for fall celebrations. This year’s US retail spending is projected to reach $5.26 trillion1, while the landscape features the added complexity of an unprecedented presidential election. Retailers must adapt their strategies to navigate this crowded space to effectively capture consumer attention.

Holiday Shopper Profile Unwrapped

Holiday Shopper Profile Unwrapped

55%

Holiday Shopping Starts Early For Many

Although November and December are the heaviest shopping months, more than half of holiday shoppers begin purchasing in October or earlier2

52%
Discounts Boost Shopping During Slower Economic Times
52% of shoppers say they are more likely to purchase online when there’s a discount code2
16B

Shoppers Rather Buy Now and Pay Later Than Not Spend

Holiday Shoppers spend over 16B using delayed payment methods3

51.1%
Mobile Shopping Overtakes Other Devices
During the 2023 Holiday season, mobile phones made up 51.1% of online purchases, overtaking desktops for the first time3

Boost Your Holiday Retail Campaigns with Glossary

This holiday season, supercharge your retail strategy with 33Across’ Glossary. Our platform specializes in reaching high-intent consumers through advanced data-driven targeting and omnichannel inventory, ensuring you make the most of the festive shopping frenzy.

Glossary enhances your advertising efforts with expert media curation and exclusive sell-side audience segments. Benefit from our cross-device targeting to connect with shoppers who are ready to make holiday purchases. Enjoy cost-efficient CPMs and unique signals that identify your ideal audience across the open web.

Ready to make your holiday campaigns shine? Contact us today to connect with your audience quickly and effectively.

Email us to Learn More

Email us to Learn More

Consumers plan early for holiday shopping, with some starting as early as August for fall celebrations. This year’s US retail spending is projected to reach $5.26 trillion1, while the landscape features the added complexity of an unprecedented presidential election. Retailers must adapt their strategies to navigate this crowded space to effectively capture consumer attention.

Holiday Shopper Profile Unwrapped

Holiday Shopper Profile Unwrapped

55%

Holiday Shopping Starts Early For Many

Although November and December are the heaviest shopping months, more than half of holiday shoppers begin purchasing in October or earlier2

52%
Discounts Boost Shopping During Slower Economic Times
52% of shoppers say they are more likely to purchase online when there’s a discount code2
16B

Shoppers Rather Buy Now and Pay Later Than Not Spend

Holiday Shoppers spend over 16B using delayed payment methods3

51.1%
Mobile Shopping Overtakes Other Devices
During the 2023 Holiday season, mobile phones made up 51.1% of online purchases, overtaking desktops for the first time3

Boost Your Holiday Retail Campaigns with Glossary

This holiday season, supercharge your retail strategy with 33Across’ Glossary. Our platform specializes in reaching high-intent consumers through advanced data-driven targeting and omnichannel inventory, ensuring you make the most of the festive shopping frenzy.

Glossary enhances your advertising efforts with expert media curation and exclusive sell-side audience segments. Benefit from our cross-device targeting to connect with shoppers who are ready to make holiday purchases. Enjoy cost-efficient CPMs and unique signals that identify your ideal audience across the open web.

Ready to make your holiday campaigns shine? Contact us today to connect with your audience quickly and effectively.

Email us to Learn More

Consumers plan early for holiday shopping, with some starting as early as August for fall celebrations. This year’s US retail spending is projected to reach $5.26 trillion1, while the landscape features the added complexity of an unprecedented presidential election. Retailers must adapt their strategies to navigate this crowded space to effectively capture consumer attention.

Holiday Shopper Profile Unwrapped

Holiday Shopper Profile Unwrapped

55%

Holiday Shopping Starts Early For Many

Although November and December are the heaviest shopping months, more than half of holiday shoppers begin purchasing in October or earlier2

52%
Discounts Boost Shopping During Slower Economic Times
52% of shoppers say they are more likely to purchase online when there’s a discount code2
16B

Shoppers Rather Buy Now and Pay Later Than Not Spend

Holiday Shoppers spend over 16B using delayed payment methods3

51.1%
Mobile Shopping Overtakes Other Devices
During the 2023 Holiday season, mobile phones made up 51.1% of online purchases, overtaking desktops for the first time3

Boost Your Holiday Retail Campaigns with Glossary

This holiday season, supercharge your retail strategy with 33Across’ Glossary. Our platform specializes in reaching high-intent consumers through advanced data-driven targeting and omnichannel inventory, ensuring you make the most of the festive shopping frenzy.

Glossary enhances your advertising efforts with expert media curation and exclusive sell-side audience segments. Benefit from our cross-device targeting to connect with shoppers who are ready to make holiday purchases. Enjoy cost-efficient CPMs and unique signals that identify your ideal audience across the open web.

Ready to make your holiday campaigns shine? Contact us today to connect with your audience quickly and effectively.

Email us to Learn More

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