Record-Breaking Thanksgiving Weekend | Greater Investment in Cookie Alternative Inventory

2023 Cyber Weekend

Cyber Weekend set new records in 2023 with over 200 million consumers shopping between Thanksgiving Day and Cyber Monday. With the cookie deprecation deadline right around the corner in 2024, Retailers have slowly shifted more spend to cookieless inventory, allowing them to reach new audiences efficiently. During Cyber Weekend we saw retailers and many other verticals increase their focus outside of third-party cookies.


Programmatic spending grew by 11% year-over-year across all inventory during Cyber Weekend​


Retailers continued to invest in cookieless and spent 13% more on cookie alternative inventory than other advertising verticals​


Travel advertisers increased their programmatic buys on cookieless inventory by 19% during Cyber Weekend​


Cookieless inventory had an average win rate of 13% while third-party cookies averaged 4%​

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