Staying ahead of the curve in the ever-evolving landscape of digital advertising is crucial for publishers. As we march toward the third-party cookie deadline, publishers need to understand how to scale with alternative identifiers, what benchmarks to review, and how to measure success. Our webinar discussed this and how the unique benefits of Lexicon will prepare publishers for the cookieless world.
Presenters: Paul Bell, President | 33Across
Jim Asip, Sr. Sales Specialist | APS